...What Is A Personalized Gift In this day and age gifts have lost their meaning. Everyone is so caught up in their busy lives they forget to put meaning into their gifts. It is time to change this up. One way to do this is by giving personalized gifts to your loved ones. These gifts comes in several varieties. Below you will find some popular gift ideas and why you should choose them. Monogram Jewelry This monogram jewelry comes in a different styles, from necklaces to bracelets you can't go wrong. When you go with customized jewelry you show the person you are giving it to that you put some thought into it. Must jewelry that can be personalized, you not only get to add whatever initials you want to it, but you also get to choose the colors as well. Another great thing about monogram jewelry is...
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...INTRODUCTION The brand Louis Vuitton has been founded in 1854 by Louis Vuitton Malletier, a founder in Paris, French. A century and a half later, the company is now one of the world’s most famous fashion brands and is part of the LVMH group. It is the star brand of the LVMH group, the world’s largest luxury goods producer. Some other brands carried by LVMH include Fendi, Celine, and Marc Jacobs. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of these are adorned with the LV monogram. In 1892, Louis Vuitton started selling handbags. He also died that same year and his son Georges Vuitton took over the company. Georges Vuitton can be credited for expanding the company overseas, turning it into a world recognized brand, masterminding over 700 LV designs, and designing the ‘‘Monogram Canvas’’ pattern. When George died in the 1930s, his son Gaston took over. His creativity and love for the arts spurned many new products. Throughout the years that George and then Gaston ran the company, Louis Vuitton items became increasingly popular among the elite of society In 1977, Henry Racamier married a Louis Vuitton descendant and was named to run the family business. He was a savvy marketer who expanded the business, broadened the product mix and promoted the brand via advertisements. In 1987 with ambitions to further grow the company, LouisVuitton merged with a financially strong business partner Mo¨ et Hennessy. LVMH was born...
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...by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design. (Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.) • Tactics Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Luxury Brand Government relations Food-centric relations IN LUXURY History of Louis Vuitton • • • • In 1854 it was first introduced as a French Fashion House by Louis Vuitton. By the 1945s, Louis Vuitton launched its leather products. In 1959, the company restore its signature Monogram Canvas. In 1987, Louis Vuitton merged with Moët-Hennessy to form the world’s largest luxury conglomerate LVMH. Brand Heritage Art Creativity Long history Craftsmanship Exceptional quality Unstoppable innovation Master of...
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...In Japan, whether you are in Tokyo, Osaka or Nagoya, just turn your head and Louis Vuitton is everywhere. The celebration of the 30th anniversary of the presence of the illustrious, glittering French multinational in Japan took place in Aoyama, one of Tokyo’s fashionable districts. A unique vision of luxury took shape when Louis Vuitton opened yet another new store inside Comme des Garçons on September 4, 2008, in the heart of Japan’s capital. The pop-up store situated on the prestigious Omotesando Street was an illustration of Louis Vuitton’s attachment to the Japanese luxury market. Yves Carcelle, chairman and CEO of Louis Vuitton, said, “This project not only brings a new meaning to luxury, but also speaks volumes about how the know-how and heritage of Louis Vuitton have always been perceived in Japan, including by its foremost designers. We are very proud to have been able to help Rei Kawakubo2 relive her memories in such an original and creative way.”3The Omotesando guerrilla marketing event reflected Louis Vuitton’s success in Japan. Louis Vuitton had been following an aggressive marketing strategy in the country, opening extravagant stores such as those in Ginza or Roppongi.Take a walk on Ginza’s main street, Chuo Dori, the centre of a paradise for shoppers, with longestablished department stores, such as Mitsukoshi, Takashimaya and Matsuzakaya. Continue through the high-end fashion street Namiki-dori. Stop. There it is. You have reached the massive flagship...
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...the most popular luxury brand in Japan. In year 1970, LV opened its first stores in Japan, which had revenue of $1 Million on its first day. By 1977, the company owned two stores in Japan with annual profits of US$10 million Until Louis Vuitton, the strategy for business in Japan for multinational companies was to send their products through Japanese distributors. LV was the first company that took different approach and strategy of opening its own store in Japan. LV also hired Japan’s top designer for the Japanese Market products. In fact, LV tired to localize their products for Japanese to attract more customers as they saw the demand for the luxury in this market. One way LV localized their products was the use of Japan’s Classic Monogram Canvas Print on their bags, which was inspired by Japanese floral print. One way to show the success of LV’s business model is by using the four...
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...can create the collapse and disintegration of its image. The advertisement must stay true to the brand’s image while simultaneously be interesting enough to draw in new potential consumers. Through the analysis of a Louis Vuitton and an Etienne Aigner advertisement from ELLE Magazine, it is simple to pinpoint the success of the Louis Vuitton advertisement and the pitfalls of the Etienne Aigner advert. The Louis Vuitton advertisement depicts Michelle Williams, an accredited actress and style icon, with an iconic Louis Vuitton monogram print bag casually slung over her shoulder. It is simple, and tasteful. The image is not extremely exciting but the subdued, cool coloring of Michelle Williams is striking in comparison to the warm camel tones of the bag, creating an arresting image. It is clear in this advertisement that the product that is trying to be sold is the bag. In comparison the Etienne Aigner advertisement is less straightforward in what it is trying to sell. The ad contains a brown fur and leather boot positioned horizontally at the top of the page and a table with a few bangles and a plum at the bottom of the page. The colors chosen in the ad, with the exception to the red tint to the plum, are all in the brown color family. The colors are not eye-catching and are easily dismissible. The components of the ad do not connect of make sense either. The plum and bangles seem out of place and random under the seemingly floating boot. While someone flipping through...
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...Analytics Exercise: Inventory Management at Big10Sweaters.com Big10Sweaters.com is a new company started last year by two recent college graduates. The idea behind the company was simple. They will sell premium logo sweaters for Big Ten colleges with one major, unique feature. This unique feature is a special large monogram that has the customer's name, major, and year of graduation. The sweater is the perfect gift for graduating students and alumni, particularly avid football fans who want to show support during the football season. The company is off to a great start and had a successful first year while selling to only a few schools. This year they plan to expand to a few more schools and target the entire Big Ten Conference within three years. You have been hired by Big10Sweaters.com and need to make a good impression by making good supply chain decisions. This is your big opportunity with a startup. There are only two people in the firm and you were hired with the prospect of possibly becoming a principal in the future. You majored in supply chain (operations) management in school and had a great internship at a big retailer that was getting into Internet sales. The experience was great, but now you are on your own and have none of the great support that the big company had. You need to find and analyze your own data and make some big decisions. Of course, Rhonda and Steve, the partners who started the company, are knowledgeable about this venture and they are going to...
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...to be administered. c. Use either the ratio-proportion or formula method to calculate the number of tablets/ capsules or volume to be administered with each dose. Example: A child weighing 76 lbs. is ordered to receive 150 mg of Clindamycin q6h. The pediatric drug handbook states the recommended dose is 8-20 mg/kg/day in four divided doses. The Clindamycin is supplied in 100 mg scored tablets. 1. What is the weight in kg? 76 lbs÷2.2kg/lb. = 34.5 kg 2. What is the safe total daily dose? Minimum: 8 mg/kg/day X 34.5 kg = 276 mg/day Maximum: 20 mg/kg/day X 34.5 kg = 690 mg/day 3. Is this a safe dose? 150 mg/dose X 4 doses/day = 600 mg/day Yes this is within the recommended safe range. 4. Calculate the number of tablets to give. 100 mg: 1 tablet = 150 mg: x (multiply means 100 x = 150 & extremes) x = 1.5 tablets Calculations based on Body Surface Area (BSA) BSA is determined from a monogram using the child's height and weight. When you know the child's BSA the dosage is determined by multiplying the BSA by the recommended dose. To determine whether the dose is safe, compare the ordered dose and the calculation...
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...Logos Why should you use a logo? * One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kick start the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech. * Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials. What makes a good logo? * What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. Simple * A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn Memorable * Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Timeless * An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years? Versatile * An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be...
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...“distasteful” by society? Blues was considered “distasteful” by society because there were so many people going around preaching and brainwashing the public. They wanted people to believe that blues was crude, barbaric, vulgar, suggestive, and a music form that should appeal only to animal emotions. 2. How were blues-women viewed by other “trained, professional” musicians? John Wesley Work III viewed the blues-women as a singer with “not much hope in earth-a thoroughly disillusioned individual… [who] translated everyday happenings into her own intimate inconvenience. Later in the article Dave Peyton from the Defender stated that black musicians should be trained and understand what they should do to meet European standards. 3. Discuss ways in which songs by blues-women represented social protest and reflected personal views of oppression. (You may give example of song lyrics.) Lyrics and titles represented social protest and personal views of oppression in the songs of blues-women. Throughout this article McGuire provided a number of examples that allowed his readers to see how blues-women exemplified these things in their songs. The first example was the “Chain Gang Blues” by Ma Rainey this song talked about the chain gain experience. The lyrics of this song went like this: Many days of sorrow, man nights of woe, Many days of...
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...WASEDA BUSINESS & ECONOMIC STUDIES 2009 NO.45 Luxury Brand Strategy of Louis Vuitton - Details of Marketing Principles by Shin'ya Nagasawa* Abstract: By systematicallybreaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for luxury brands as well as to derive a business model for success. Showing that the current rise of Louis Vuitton is not a coincidence but rather something achieved through strategy will surely be of interest to firms struggling with lack of brand power or those looking to boost brand power. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word "brand" to refer to the likes of Coca-Cola and McDonald's, there is a vast gulf between these brands and the luxury brands we explored in the previous book. In researchers' brand management theories, one rarely finds mention of representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although * Shin'ya Nagasawa is a professor of MOT (Management of Technology) at...
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...sensitive subject for those perceived as lacking enough taste or class to fit in the higher echelons of society. Historically, taste. class and it’s symbols have always been defined by the social elite. It was been incredibly difficult for outsiders to gain access to the knowledge that ensured the ruling class were in a position to define taste for the rest of the population. There has however always been a drive in the lower classes to earn acceptance and even entry to the higher class of society. This drive has been a major factor to the success of capitalism, giving birth to mass production and economic well fare. Renowned french sociologist Pierre Bourdieu theorised on cultural, social and symbolic values in order to analyze what constituted taste and class. (Swartz, David. 1997) Bourdieu believed that if one possessed a great deal of cultural capital (knowledge of the arts, language or artistic flair) one would be perceived as a higher class than someone without the same knowledge. Bourdieu argues that all members of society exist in a multidimensional social space: where one is not only defined by social class membership but any kind of capital one could gain through social relations and experiences. (Swartz, David. 1997.) Karl Marx's contribution to ‘Conflict Theory’ , a huge influence to Bourdieu’s own theory (Swidler, Ann.1986) argued that the ruling elite of society set up the dominant culture in society. Max Weber further developed the...
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...enable anyone to create the perfect cup of espresso coffee just like skilled baristas, but in your little environment. The Nespresso concept has redefined and revolutionised the way millions of people enjoy their espresso coffee today. It has shaped the global coffee culture. Thanks to continuous innovations and highest quality, Nespresso has evolved from being the pioneer and trendsetter for portioned coffee into a worldwide reference. Let’s go back to the start of this amazing journey! In 1986, Nestlé Group founded the company Nespresso SA. It was inspired by Luiggi Bezzera’s original espresso coffee concept. It developed a revolutionary system of portioned, encapsulated coffee and dedicated machines that interact to deliver what was expected to be a perfect coffee. But only four initial coffee varieties included Capriccio, Cosi, Decaffeinato and Bolero (now known as Volluto) were offered. And the first two machines offered (the C100 and C1100) are designed to resemble mini espresso machines that people were used to seeing and enjoying at cafés and restaurants. In 1989, Nespresso first tested the Nespresso system in the Swiss household market with Turmix as machine partner. . In 1991, Nespresso SA takes a huge turning point deciding to produce their own machines exclusively with Eugster, which becomes their exclusive producer. Within the same year, Nespresso enters the markets of France and the United States marking their first major expansion. In 1993,...
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...Fitzgerald really believes that Gatsby is a great man. Although he makes him seem a little mysterious with his huge mansion, and all the materialistic symbols that are shown in the book, he also tells the audience that Gatsby is the only character that is not really greedy; does not care about money or social class at all. (The only reason why he wants to have all that luxury and all those other things are just to impress Daisy, and that is because he knows that that’s the only way he was going to get his attention). This part is very important because it gives us an idea about the feelings the author was having while writing the book, or what was going through his life when he wrote this. We know that Gatsby was known for a different kind of writing; he used autobiographical content to express feelings in his novels. This is very great way to get some content about the author...
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...Everyone on this planet all probably one thing in common. We all love money, and what it can do for us. If we have money we can get whatever we need or want. The word money means a lot to some people in this world, but what about the word success. What does success truly mean? How do we know if we have succeeded in our life? Does having plenty money makes you successful? These are all good questions to ask yourself. In The Great Gatsby, it shows how the characters may have mixed success and having tons of money together. Nick, Daisy, and Gatsby were important characters in this story because they each portray average people handling money. Handling money can be a very hard thing too because it can influence people and what they do. Do...
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