...Memo: NTS Forms To: All JAB Store Management Teams CC: All Multi Unit Management Teams From: Store Operations Date: August 26, 2015 Purpose To inform all stores about updated NTS forms that will be used in place of the ones that were previously faxed. Customer Request, Monogram & Button Order Forms As a result of fax no longer being available after Java POS system conversion, stores will begin using electronic versions of select NTS forms. Effective immediately, the Customer Request, Monogramming and Button Order Forms will be able available on Bank Notes. Click here to access, complete and submit the select NTS forms mentioned above online through Bank Notes. IMPORTANT: When submitting monogramming forms, please make sure to print the appropriate monogram form from Bank Notes and place the completed form with the shirt/coat/scarf to be shipped to NTS. NTS still needs to receive a hard copy of the completed form with the item(s) being shipped. Also, if your store is typically serviced by NTS 607 Kansas City for monogramming, please continue to send your monogram requests to this location. All other stores will continue to send their request to NTS 601 Atlanta. NOTE: Select button orders will now be ordered directly from Wawak as detailed in the next section. All other buttons not listed below will be ordered from the Button Order Form on Bank Notes. ______________________________________________________________ Wawak Tailor...
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...Pacific’s product offerings. There will be specific packaging in each product that the business is selling specially on fragile items like the jewelries. We grouped our products into 6 categories, namely: 1. Jewelries - All original hand crafted Philippine costume jewelry designs. Choose from our puka shell components, fashion jewelry components, shell fashions, coco jewelry, pukka tiger heishe, Wood Jewelry, fashion accessories, shell jewelry inlay and Philippines handicraft such as natural shell necklace, natural shell bracelet, natural shell earrings and natural shell pendant collection. * Bangles - It is made from the laminated bark of banana tree and supported by wood, some are made of inlayed shell that supported by stainless steel, and etc. * Bracelets - It is an article of jewelry which is worn around the wrist. Made from natural components like leather, cloth, hemp, plastic or metal, and sometimes contain rocks, wood, and/or shells. * Shell Brooches - Jewelry Brooches made from the finest shells product and naturally handmade. * Buttons - Jewelry quality handcrafted products from horns, bones and graduated stones. * Chokers - Nugget with the combination of heishe, white rose and pukalet. * Earrings – Made from exquisite and precious shells with selected wood and glass beads. * Pendants - This jewelry piece is a hanging object that is attached to the necklace or earring. Pendants are handmade from natural materials such as shells, wood,...
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...1 Laura Quick Professor Lisa Mastrangelo College Writing November 25, 2014 What's in Your Jewelry Box? Today's Passing Fancy - Tomorrow's Message from the Past What’s in your jewelry box? The answer to that question says a lot about you, your personality, the life you’ve lived and possibly even the lives of your parents and grandparents. Whether it’s fine gold or diamond jewelry, the latest fashion jewelry, your grandmother’s pearls, a ring with birthstones for each of your children, the necklace received from your husband on a wedding anniversary or a combination of these things, the contents of your jewelry box communicates visual messages about you to others. As an avid collector and seller of vintage jewelry, researching the items I collect is part of the process and often provides education regarding various periods in history. When researching a specific item of jewelry; the style, when it was made, and of what material, it also gives me impressions about the life of the person who wore the item being researched. Over several years, I’ve learned that jewelry has played an important economic, societal and emotional role in human lives throughout history. Jewelry is a wearable art form that can communicate emotion and information to others, even after the wearer is gone. A news article written by Kate Ravilious for National Geographic News online entitled Oldest Jewelry Found in Morocco Cave, described a cache of 82,000 year-old shells found by a team of archaeologists...
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...Jewelry in general 1. What qualities or aspects do you look for when you shop for jewelry? 2. Does the capability of customized jewelry appeal to you? If so, what specific features would you customize? If not, explain. 3. Do you value handmade jewelry over the machine manufactured? 4. What qualities of a jewelry are the most important to you? (metal - precious vs. non-precious, stones, design, etc.) 5. If you like the design and look of a piece of jewelry how much value do you place on the fact that it is a precious metal or non-precious metal? 6. Would you buy jewelry made out of non-precious metal if you knew that the look and properties of that metal are far superior than the ones of a precious metal? Choice of metal 1. If you like the design and look of a piece of jewelry how much value do you place on the fact that it is a precious metal or non-precious metal? 2. Would you buy jewelry made out of non-precious metal if you knew that the look and properties of that metal are far superior than the ones of a precious metal? Price 1. What is the most expensive piece of accessory you own besides your wedding band/ring? 2. What is the price range of the jewelry that you wear for the everyday use? For special events/occasions? 3. As college students, disposable income is limited. If your disposable income was higher would you be inclined to purchase more expensive jewelry? 4. Would you justify paying higher price for the piece of jewelry that is handmade over the one that was...
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...Tuesday April 14, 2015 Judy Nagy John Molson School of Business, Concordia 1450 Rue Guy Montreal, H3H 0A1 Re: Business plan, Ébéniste Jewelry Dear Professor Nagy, We have made the following plan as a business plan for Ébéniste Jewelry, in order to fulfill academic requirements as requested for the course of COMM 320 at John Molson School of Business. We would really appreciate feedback regarding this business plan. Thank you very much for your time. Sincerely, Ébéniste Jewelry team Ébéniste Jewelry Business Plan | COMM 320, Section R Professor: Judy Nagy Concordia University April 14, 2015 COMM 320, Section R Professor: Judy Nagy Concordia University April 14, 2015 | | Matheson Carroll 26980759 Zhao Chang Li 26380298 Andréane Leblanc 2 6491677 Liam Montgomery 26553354 Maya Safah 26443478 Wei Feng 26750125 Matheson Carroll 26980759 Zhao Chang Li 26380298 Andréane Leblanc 2 6491677 Liam Montgomery 26553354 Maya Safah 26443478 Wei Feng 26750125 TABLE OF CONTENTS Executive Summary 7 Concept/Goals and Objectives 8 Industry Analysis 9 Trends 9 Key Success Factors 10 Industry Forces 11 Target Market 12 Industry Competition 12 Market Potential 13 Benchmark 13 Window of Opportunity...
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...INTRODUCTION The brand Louis Vuitton has been founded in 1854 by Louis Vuitton Malletier, a founder in Paris, French. A century and a half later, the company is now one of the world’s most famous fashion brands and is part of the LVMH group. It is the star brand of the LVMH group, the world’s largest luxury goods producer. Some other brands carried by LVMH include Fendi, Celine, and Marc Jacobs. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of these are adorned with the LV monogram. In 1892, Louis Vuitton started selling handbags. He also died that same year and his son Georges Vuitton took over the company. Georges Vuitton can be credited for expanding the company overseas, turning it into a world recognized brand, masterminding over 700 LV designs, and designing the ‘‘Monogram Canvas’’ pattern. When George died in the 1930s, his son Gaston took over. His creativity and love for the arts spurned many new products. Throughout the years that George and then Gaston ran the company, Louis Vuitton items became increasingly popular among the elite of society In 1977, Henry Racamier married a Louis Vuitton descendant and was named to run the family business. He was a savvy marketer who expanded the business, broadened the product mix and promoted the brand via advertisements. In 1987 with ambitions to further grow the company, LouisVuitton merged with a financially strong business partner Mo¨ et Hennessy. LVMH was born...
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...In Japan, whether you are in Tokyo, Osaka or Nagoya, just turn your head and Louis Vuitton is everywhere. The celebration of the 30th anniversary of the presence of the illustrious, glittering French multinational in Japan took place in Aoyama, one of Tokyo’s fashionable districts. A unique vision of luxury took shape when Louis Vuitton opened yet another new store inside Comme des Garçons on September 4, 2008, in the heart of Japan’s capital. The pop-up store situated on the prestigious Omotesando Street was an illustration of Louis Vuitton’s attachment to the Japanese luxury market. Yves Carcelle, chairman and CEO of Louis Vuitton, said, “This project not only brings a new meaning to luxury, but also speaks volumes about how the know-how and heritage of Louis Vuitton have always been perceived in Japan, including by its foremost designers. We are very proud to have been able to help Rei Kawakubo2 relive her memories in such an original and creative way.”3The Omotesando guerrilla marketing event reflected Louis Vuitton’s success in Japan. Louis Vuitton had been following an aggressive marketing strategy in the country, opening extravagant stores such as those in Ginza or Roppongi.Take a walk on Ginza’s main street, Chuo Dori, the centre of a paradise for shoppers, with longestablished department stores, such as Mitsukoshi, Takashimaya and Matsuzakaya. Continue through the high-end fashion street Namiki-dori. Stop. There it is. You have reached the massive flagship...
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...by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design. (Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.) • Tactics Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Luxury Brand Government relations Food-centric relations IN LUXURY History of Louis Vuitton • • • • In 1854 it was first introduced as a French Fashion House by Louis Vuitton. By the 1945s, Louis Vuitton launched its leather products. In 1959, the company restore its signature Monogram Canvas. In 1987, Louis Vuitton merged with Moët-Hennessy to form the world’s largest luxury conglomerate LVMH. Brand Heritage Art Creativity Long history Craftsmanship Exceptional quality Unstoppable innovation Master of...
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...INTAKE: 14th FEBRUARY 2011 SEMESTER1 Level 2(February TO May 2012) MODULE LEADER’S NAME: LECTURER NAME: Ms. Malathi NAME: Oumoul Khairy Barry 109115296/1 Company profile: As it was required in class I’ve chosen a firm in the clothing or textile manufacturing according to the UK standard, which is Louis Vuitton or Moet Hennessy Louis Vuitton SA (LVHM). Louis Vuitton is a division of holding company, founded in 1854 by Louis Vuitton its self. The label is based in Paris, France. The key people in the company are Jordi constans (Chairman and CEO), Marc Jacobs (Art Director), and Antoine Arnault (Director of communication). The company is well known for its LV monogram, which is featured on most of its products. They are famous in producing luxury goods (ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books), LV is a retailer industry. By 1989 Louis Vuitton came to operate 130 stores worldwide, the largest and most successful LV store is located in Paris (Champs Elysees). The most famous products of the manufacture are their bags and wallet, which attract mostly women. As for any firm Louis Vuitton has many competitor but the strongest one are: Prada, Hermes, Gucci, and Coach. PRADA has been looking to copy the Vuitton expansion strategy and that is to open directly operated store. This seems like a questionable strategy taking into account the current international crisis, which is not showing signs of major improvements. In some...
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...the most popular luxury brand in Japan. In year 1970, LV opened its first stores in Japan, which had revenue of $1 Million on its first day. By 1977, the company owned two stores in Japan with annual profits of US$10 million Until Louis Vuitton, the strategy for business in Japan for multinational companies was to send their products through Japanese distributors. LV was the first company that took different approach and strategy of opening its own store in Japan. LV also hired Japan’s top designer for the Japanese Market products. In fact, LV tired to localize their products for Japanese to attract more customers as they saw the demand for the luxury in this market. One way LV localized their products was the use of Japan’s Classic Monogram Canvas Print on their bags, which was inspired by Japanese floral print. One way to show the success of LV’s business model is by using the four...
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...Cosmetics ►Watches & Jewelry ►Selective retailing In June 1987, a $4 billion merger was effected between Louis Vuitton with Möet-Hennessy, which allowed Louis Vuitton to expand its investments in the luxury business, while saving Möet-Hennessy from the threat of takeover. Moreover, the merger respected the autonomy of each company over its own management and subsidiaries. As Möet-Hennessy was three times the size of Louis Vuitton, its president, Alain Chevalier, was named chairperson of the new holding company, Möet-Hennessy Louis Vuitton (LVMH), and Racamier became executive vice-president. Massive disagreements and feuding followed, however, as management at Louis Vuitton believed that Möet-Hennessy was trying to absorb its operations. The 60 percent ownership that Racamier and the Vuitton family had held in Louis Vuitton became a mere 17 percent share of LVMH. After several disputes and legal battles between Racamier and Chevalier over the running of the conglomerate, Racamier invited the young property developer and financial engineer Bernard Arnault to acquire stock in the company. Hoping to consolidate his position within LVMH with the help of Arnault, Racamier soon saw, however, that Arnault had ambitions of his own. With the help of the French investment bank Lazard Frères and the British liquor giant Guinness plc, Arnault secured a 45 percent controlling interest of LVMH stock for himself. 80’s The ubiquity of the Louis Vuitton monogram in the mid-1980s had...
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...was their marketing strategy to gain the attention of their upper class customers which reinvigorated the brand identity as well as earning them market share. In addition, Japanese people are considered to spend more time out of their residences than any other culture. In Japan, looks are a direct correlation to a person’s social position, which persuades Japanese to shop for luxury items. Quality is a key factor for successful brands in Japan. LV has a focus on constant improvement of quality and offer lifetime repair guarantees for its products. In 1996, Azzedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang, Isaac Mizrahi, Syvilla and Vivienne Westwood were hired to create a limited edition series featuring the Louis Vuitton monogram. Also, in 1998, designer Marc Jacobs, a successful American international designer was hired to be their new art director to insure their shoes and ready-to-wear collections were desirable to consumers. Its loyalty based strategy provides customers with maximum quality, creating an endless desire in LV products. Due to the desire for...
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...“We learned that genius is not enough to succeed” which is a quote from Bernard Arnault. He is a leader who emphasize efforts. He is a current chairman of LVMH (Louis Vuitton Moet Hennessey). He was born on March 5th, 1949 in Roubaix, France born as a son of business man. Since he was young, he was known as a genius. He got early admission to École Polytechnique which is a famous university that produced a lot of leaders in France. In 1971, after he graduated the university, he joined to his father’s construction company. In 1976, he persuaded his father to sell a part of company and made a huge accomplishment, then the company became a real estate company. In 1979, he became a chairman of his father’s company. At that time, he took over a Cognac company, Hennessy. As François Mitterrand who was a socialisms became a president of France in 1981; he moved to the U.S. because he didn’t fit to Mitterrand’s policy. While he was staying in the U.S., he started to take over a lot of fashion companies. There was an interesting opportunity why he started to focus on Fashion Company. One day, he took a taxi in New York and he asked driver, “Do you know who the president of France is?” The driver couldn’t answer, but he knew a French fashion brand, Christian Dior. After then, he thought a promising business is what people know a lot. In 1984, starting from Christian Dior, he started to took over a lot of fashion companies, such as Louis Vuitton, Chloe, Givenchy, BVLGARI, etc. In July 1988...
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...LVMH: King of the Luxury Jungle SEPTEMBER 2009 Profit from temporary W&S woes to bag the stock at discount prices LVMH is the strongest player in the luxury goods industry, a giant in an industry where fixed costs make scale paramount; the only "two-legged" balanced player, leading with mega-brands in both Leather Goods and Wines & Spirits; enjoying stable group EBIT margins as a consequence Champagne consumer demand weakness, de-stocking and oversupply in 2010 are well understood; W&S concerns have depressed the stock close to 20-year trough multiples and in the same range of smaller and more volatile hard luxury players and other peers; an opportunity in our view On top of LVMH's unrivaled industry position, markets seem to under-appreciate cost-saving opportunities, brand-portfolio rationalization, higher FCF from lower W&S inventory investment, above-average mega-brands' results or support from first-mover EM inroads In a medium-term growth environment, LVMH has the chance to be a key consolidator in the luxury goods industry: a mega-merger with CFR would be a strategic master stroke, placing it ahead of any M&A counter move by competitors SEE DISCLOSURE APPENDIX OF THIS REPORT FOR IMPORTANT DISCLOSURES AND ANALYST CERTIFICATIONS LVMH: KING OF THE LUXURY JUNGLE 1 Portfolio Manager's Summary We have few doubts about the opportunity of investing in LVMH for the medium to long term. We expect "winners will continue to win" in the luxury industry...
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...margins associated with Vuitton handbags, gun cases, and luggage dis- playing the distinctive beige-on-brown latticework LV monogram. Louis Vuitton SA spends $10 million annually battling counterfeiters in Turkey, Thailand, China, Morocco, South Korea, and Italy. Some of the money is spent on lobbyists who represent the company’s interests in meetings with foreign government officials. Yves Carcelle, chairman of Louis Vuitton SA, recently explained, “Almost every month, we get a govern- ment somewhere in the world to destroy canvas, or finished products.” Another problem is a flourishing gray market. Givenchy and Christian Dior’s Dune fragrance are just two of the luxury perfume brands that are sometimes diverted from authorized channels for sale at mass-market retail outlets. LVMH and other luxury goods marketers recently found a new way to combat gray market imports into the United States. In March 1995, the U.S. Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission. Parfums Givenchy USA had claimed that its distinctive packaging should be protected under U.S. copyright law. The ruling means that Costco, Walmart, and other discounters cannot sell some imported fragrances without authorization. Opportunities and Challenges in Asia Asia—particularly Japan—is a key region for LVMH and its competi- tors. The financial turmoil of the late 1990s and the subsequent currency devaluations and weakening...
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