...new ready-to-eat whole grain children’s cereal called Pirate Oats. Pirate Oats will be the first cereal of its kind offering the health benefits of whole grains while still being preferred by the target market of American children under the age of five. Children will favor Pirate Oats because of the cartoon mascot Captain Grain pictured on the front of the box. Parents will love Pirate Oats because it will keep their children healthy and at lower risk to develop childhood obesity and type two diabetes. This is because Pirate Oats will be lower in excess sugar, and higher in whole grains, than the competition. Pirate Oats will be marketed through an advertising campaign on popular children’s after-school television shows on networks such as Nickelodeon and FOX. First year marketing efforts will result in revenues equalling 10% of the target market as well as a 2% total market share gain for General Mills within the ready-to-eat breakfast cereal market. Achieving these goals will allow General Mills to reliably turn a profit within the first year of sales. 2.0 SITUATION ANALYSIS General Mills has long been a standard in the ready-to-eat breakfast cereal marketplace. It has many cereals marketed to, and designed for children, and has enjoyed a healthy market share to date. With the recent health food craze, the rise in childhood obesity, and poor diet being blamed for heart disease, type two diabetes, as well as cancer; refined flour and high sugar breakfast cereals marketed directly...
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...Carbohydrates Not sure what to think about carbohydrates these days? You've come to the right section. Here are the facts to separate the hype from the truth about carbohydrates. Check out the following topics: * What are carbohydrates? * What are the types of carbohydrates? * Complex Carbohydrates * Dietary fiber * Simple carbohydrates (sugars) * How much carbohydrate do I need? What are carbohydrates? Your body uses carbohydrates (carbs) to make glucose which is the fuel that gives you energy and helps keep everything going. Your body can use glucose immediately or store it in your liver and muscles for when it is needed. You can find carbohydrates in the following: * Fruits * Vegetables * Breads, cereals, and other grains * Milk and milk products * Foods containing added sugars (e.g., cakes, cookies, and sugar-sweetened beverages). Healthier foods higher in carbohydrates include ones that provide dietary fiber and whole grains as well as those without added sugars. What about foods higher in carbohydrates such as sodas and candies that also contain added sugars? Those are the ones that add extra calories but not many nutrients to your diet. Quick Q& A | I've heard there are "good" carbs and "bad" carbs? Can you provide me more information? | Some diet books use "bad" carbs to talk about foods with refined carbohydrates (i.e., meaning they're made from white flour and added sugars). Examples...
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...The Importance of Grains in Life Elders often say "eat more grains," "grains on the body good" and "Cereal is a good thing." Why eat grains, it what good is it? Eat whole grain cereals can increase the supply of nutrients Eat whole grains allows people to get more nutrients under the premise eat. Gastrointestinal bad people do not because the coarse grain "rough" appearance and refused to eat whole grains, simply choose the good kind, not only will not increase the burden on the digestive system, but can help to absorb more nutrients. Such as millet, big yellow rice, sorghum, rice, brown rice, lotus seeds, etc., porridge eating easily digested and absorbed. Eat whole grain cereals strong sense of fullness, not hungry porridge Eat a bowl of bean porridge grains very full, very long time hungry. The same energy, rice, bread to eat fast satiety poor, it is easy to feel hungry, the result is not consciously let the body intake of calories. To long-term weight loss, you need to control dietary energy, and vitamins and minerals and other nutrients like Less, obviously not feeling hungry. That being the case, why not select energy such circumstances satiety stronger, more nutritious grains porridge it? Eat whole grain cereals can help prevent obesity Studies have shown that everyday people ate the most whole grain, fat with age, the risk is relatively small, and eat refined white rice, refined flour man, middle-aged fat risk is very large. Eat whole grain cereals is not easy to overeating...
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...经水洗之后晒干粉碎成面的全天然食品。 Whole Grain Vs Whole Wheat Vs Whole Meal Vs Granary Refined Bread? Which is best? What to choose? By Ike Muoma Bsc (Hon) Few foods can claim to play such a prominent part of the staple diet in so many different cultures around the world as bread. From French breads to Mexican Tortillas, rye breads to Indian Naan. All as well as many more have been a universal part of many cultures diet for hundreds of years providing essential nutrients such as vitamins & minerals, proteins as well as fibre and carbohydrates. With all said very few people would know the difference or health benefits between the different breads. To most, apart from the taste, a loaf of bread is a loaf of bread. One or two may recognise that wholemeal has health benefits over white bread but out of these few would be able to pin point these benefits. And ask most people what the differences between Whole Meal, Whole Grain, Whole Wheat and Refined White Bread very few would be able to say for sure. So what is the difference and health benefits some of those breads stacked on the super market shelves? What breads are the best when say on a calorie controlled or to low cholesterol high fibre diets? To know the answer to all these questions a discussion of grains is needed. Breads are usually made from wheat flour, but may be made from any variety of grains, and may contain seeds, nuts, and fruits for flavour and texture. Whole grain or Wholeweat breads are seen as those being the most nutritionally...
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...Good morning head master, assistant head master, teachers and students. I'm delighted to have the honour to be here on this special event The School Entrepreneurship Day. It is my privilege to stand here and share with you about “Why Breakfast Is The Most Important Meal of The Day?” How many of you want to be healthy? How many of you find it a challenge to eat healthily because you are always running late!When I was a kid, my mom always told me that breakfast was the most important meal of the day. It turns out she was right. Breakfast is the most important meal of the day, not just for nutritional benefits, but for mental benefits as well, and there is no excuse not to eat it. You would be shocked at how many people skip their first meal. According to Adirondack Sports and Fitness, nearly one fifth of adults don't eat at all in the morning and many students don't eat breakfast either. Twenty percent of elementary students skip breakfast and sixty percent of students ages between 9 to 15 skip breakfast. A lot of people, especially children, go through the day without having breakfast. Many people believe that it is not necessary, or they say that they are not hungry or don’t have time for that and begin their day with no meal. I believe that everyone especially children should eat breakfast before going to school. The purpose of this talk is to show the importance of breakfast, especially for school children. Studies show that eating breakfast everyday is important in...
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...recommendations from MyPyramid Tracker to what I actually consumed; there is a definite need for change in my eating habits. This paper will focus on my current eating habits, the nutritional recommendations I received from the MyPyramid Tracker, and how I intend to implement a healthy eating plan into my everyday life. After document my eating habits for the past five days I have noticed a huge difference in my daily eating habits. I am not a stable eater; therefore my numbers fluctuate making my intake either increase or decrease at any given time. I am not a breakfast person, and only eat twice a day. I very rarely eat more than one full meal a day, which is not a healthy choice. Due to my sporadic eating habits it is quite difficult to pinpoint my problem areas, because what may be a problem area today may not be a problem area tomorrow. For instance on March 14, 2008, my calorie intake (kcals) was 2675 which exceeded the recommended or acceptable range of 1963. Now, on March 16, 2008, my calorie intake (kcals) was 1087 which was below the recommended or acceptable range of 1963. My vitamin intake on March 16 exceeded the recommended or acceptable ranges given to me by MyPyramid Tracker. This number is consistent with the food intake for this day. My grain intake was for both days were 5.5 oz. and 5.8 oz, the recommended is 6 oz. I did realize that my grain intake was good which means I seem to be doing well with the grains. I do notice that my vegetable intake falls...
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...Main Cereal Company is a relatively new company that was established in 2007. It is an Australian owned and operated company. The head office and factory are located in Sydney, New South Wales and it is manufactured and distributed from this location. Main Cereal Company offers organic cereals, which consists of Australian grown whole grains, fruits and nuts. Main Cereal Company has developed a new breakfast cereal range called Bran Flakes. The range offers ‘Bran Flakes Original’ (only flakes), ‘Bran Flakes Mixed Fruits’ and ‘Bran Flakes and Nut’. The purpose of this paper is to provide an analysis of the six forces that operate and within the macroenvironment, the six influences are: demographic, economic, natural, technological, cultural, and political (Kotler, Brown, Burton, Deans and Armstrong, 2010). All six forces play a significant role in marketing Main Cereal Company’s new range. Demographic As explained by Kotler, et al. (2010) demographic environment is “the study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics” (p.137). Statistics indicate Australia has lower fertility rates and people are living for longer. This has increased Australia’s median age, evidently resulting in Australian have an ageing population (Australian Bureau of Statistics, 2011). In the year 2007 Australian’s population for people over the age of 60 was sitting at 18%, however by the year 2050 they predict over a quarter of Australian’s...
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...at reduced price. The number of students receiving subsidized lunches rose to 21 million last school year from 18 million in 2006-7, a 17 percent increase, according to an analysis by The New York Times of data from the Department of Agriculture (Dillion, 2011). The Palm Beach County School District has altered its breakfast and lunch programs to improve nutrition and health for all students. The new Federal Nutrition Standards require schools to offer students more fruit, vegetables, and whole grains and to limit the sodium, calories, saturated and trans fat in school meals according to the School Nutrition Association (SNA 2012). Most notably, cafeterias are serving fruits and vegetable in a variety of ways to appeal to students diverse preferences,( 2012). The school also takes the steps to make favorites healthy choices. In 42% of the responding school districts, pizza is the most popular lunch entrée served (SNA, 2012). Over 92% of the district is serving pizza with a whole-grain rich crust. The district also report serving now student favorites that are low sodium, low fat and reduce sugar. According to the...
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...PRESCHOOL CHILDREN NUTRITION CONCERNS A) The average growth rate in children between the ages of 2-5 yrs. of age is 4.5lbs. - 6.5lbs. and 3” - 4” in height 1) With the decreased growth rate leads to a decreased appetite, (Picky Eater) a) Offer a diet with nutrient dense foods: whole grains, fruits & vegetables b) Stay away from foods with high sodium content: processed foods such as lunchmeat, hotdogs and prepackaged snacks 2) Some recommended levels of nutrients c) Carbohydrates – 130 g/day to supply energy for the central nervous system and prevent ketosis - metabolic disorder marked by high levels of ketones in the tissues and body fluids, including blood and urine. With starvation or fasting, there is less sugar than normal in the blood and less glycogen (the storage form of sugar) in the cells of the body, especially the liver cells; fat accumulates in the liver, as do amino acids, from which the liver can produce more glycogen. Ketosis may be present in diabetes mellitus. In diabetic ketoacidosis, characterized by excessive levels of ketones in the blood that lead to a decrease in blood pH, very high blood sugar and severe intravascular and cellular dehydration create a life-threatening disorder that requires immediate treatment d) Protein – 13-19 g/day (ages 1-3), 34-52 g/day (older children) e) Fat – at least 5 g/day of essential fatty acids 3) To help Toddlers & Preschoolers form...
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...One: Ignore the word diet. Diet by definition is simply a way of eating. There are good and bad ways eating. Generally speaking, we all try to make good decisions right? So why would we perceive good eating habits to be a temporary thing? Yet that’s what most people think when they hear the word diet: a temporary eating pattern for a determined period of time. The simple truth is that a temporary eating pattern leads only to temporary fitness gains. Make good choices consistently and you will achieve your fitness goals sooner rather than later. Two: Try to stick to the basic and most natural elements of food. Anything that occurs in nature is certainly preferable to anything laced with chemically-made ingredients. Coconut oil, for example is a delicious alternative to margarine or even butter. Does it contain saturated fats? Yes, but its fat that occurs naturally as opposed to something created in a lab. Substituting organic fare for traditional supermarket finds is an easy and quick way to add solid nutrition into your daily life. Three: Stick to protein-based meals. We are made of protein. Unfortunately, however, the protein we are made of can also be broken down and used a fuel. As a result, our bodies are constantly breaking down and building proteins. Four: Don’t forget to include vegetables and leafy greens in each meal. A simple and quick way to remember this is to make sure there are multiple colors on your plate. The more colors present in a meal, the higher the nutritional...
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...School Cafeteria Policy 1.0 POSITION STATEMENT ON NUTRITION PROGRAMS AND SERVICES IN SCHOOLS Nutrition has a vast influence on a child’s development, health status, well-being and potential for learning. Schools are in a position to play an important role in ensuring that healthy eating patterns are promoted through classroom nutrition education coordinated with the promotion and the availability of healthy food choices. Establishment of a nutrition policy within the Waterloo Catholic District Secondary School system will facilitate the schools in achieving the following goals: Promote an environment that encourages and supports the development and maintenance of healthy eating habits. Provide standards/guidelines to ensure a variety of nutritious foods and beverages are available to students and staff that will enable them to make healthy food choices. This includes: cafeteria, vending machines, school tuck shops/stores, fundraising events, and refreshments served at celebrations and meetings. 2.0 RATIONALE The purpose of the nutrition policy is to ensure that a variety of nutritious foods and beverages are promoted and provided to students and staff. The environment is one of the most important indicators determining our success in making healthy food choices. Our goal is to create this healthy environment in all the secondary schools of the Waterloo Catholic District School Board. By reducing the quantity of foods of minimal nutritional value and calorie dense beverages...
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...friends, Twitter followers, local press, and national media. The best ideas for this marketing campaign are not expensive. We will try to advertise our product using the most cost efficient modes like local media and brochure printings. We can hire people to distribute brochures which shows our product line and making monthly promotion is such a good idea also. b. More people can learn about the new technology in gardening equipments. They will be ware that our company is existing, our main market target are the common people living in rural areas. We will spend less on marketing ideas but this small markets will be huge when combined. TASK # 2 1. “WHAT WILL BE THE EFFECT OF THIS PROGRAM TO OUR SALES?” SALES WILL RELATIVELY MOVE UP AS MONTHS GOES BY. WE WILL SLOWLY CONTROL THE RURAL AREA SALES AFTER SOME TIME. 2. “WHAT WILL BE THE COST?” COST WILL BE RELATIVELY LOW AS WE ARE TARGETING THE RURAL AREAS AND WILL REQUIRE LESSER EXPENSES FOR US. 3. “WHY WE CONCENTRATE ON RURAL AREAS?” BEAR IN MIND THAT OUR PRODUCTS BASICALLY ARE GARDENERS EQUIPMENT. AND RURAL AREAS PEOPLE NORMALLY HAVE THEIR OWN BACKYARD WHICH WILL REQUIRE USE OF DIFFERENT TYPES OF GARDENING EQUIPMENT. 4. “USING LESSER COST OF MARKETING IDEAS AND INCREASING SALES IS A GOOD IDEA” 5. “HOW LONG WILL BE THE TRIAL STAGE?” IT WILL TAKE AT LEAST 6 MONTHS TO 1 YEAR TO SEE THE RESULT OF THIS PROGRAM. 6. “WHY USE SOCIAL MEDIA?” WE KNOW FOR A FACT THAT ALMOST EVERYBODY NOWADAYS ARE ACTIVE IN SOCIAL MEDIA...
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...marketing is involved is by three steps. 1. How well you know your customers and how to satisfy now as well as the future 2. For the business to produce and provide what the customer wants 3. A business should be able to make profit. The three steps I have mentioned is vital to have and also carried out daily in order to run your business successful and that why marketing makes such a huge impact on a business. From marketing it allows the business to have an understanding of the customer needs and attempting to make sure the product which they are creating, the quality is outstanding. The role of marketing is crucial for a businesses, as in every business market there are aims and objectives. Objectives are specific when it comes to the role of marketing as they are decided from the business objective, this is how the business framework it overall aims which they are achieving for. Marketing objectives are ways in which marketing will help meet corporate objectives, the marketing strategy is the specific way in which the market will contribute towards marketing mission. Finally, the marketing tactics are where the elements of the marketing mix are used in the marketing strategy. As well as objectives, the business will also have aims they wish to achieve. Private sector and public sector aims will vary. Aims are what the business will wish to achieve in the long term. The aim for the private sector is to make as much profit as possible. The main targets are growth, maximum...
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...Assignment 1 for Nutrition by Deborah Cunningham-Eddas A Balanced Diet A balanced diet is eating a selection of the 5 major food groups in the correct proportions size on a daily basis. These food groups are essential for the daily maintenance of the human body and therefore help keeping the body fit and healthy as well as being able to maintenance a regular weight and a good bmi of 19- 25. A lot of factors must be viewed when deciding on what calorie intake is good for you as what and how much you should eat depends on your genetic make-up, actual level of activity, your age, gender, size, lifestyle and any dietary needs. On average the minimum daily calorie intake for the age group of 19 to 50 years is;- Women Men Calories ( KCAL) | 2000 | 2500 | Total Fats | 70g | 95g | Unsaturated fat | 50g | 65g | Saturated fat | 20g | 30g | Carbohydrates | 230g | 300g | Protein | 45g | 55g | Fruit and Veg | 5 A Day | 5 A Day | Salt | 4g | 4g | With this information you will be able to calculate the calorie intake for each group. Fruit and Vegetables should be 33% (660kcal 825kcal) of your daily food intake. Fruit and Vegetables in your diet have many positive effects upon health. Their high fibre content helps control blood glucose levels, may reduce cholesterol and probably reduces the risk of colon cancer and other cancers. Also help...
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...Healthy Eating Plan Siobhan N. Xavier SCI/241 September 18, 2011 Mr. David West Healthy Eating Plan Eating a well-balanced and nutrition-rich meal on a daily basis is just as important as maintaining the proper body weight and maintaining the proper personal care and hygiene on a daily basis. I believe that I live by a fairly healthy lifestyle and I exercise and eat the proper foods. However, upon completing my prior required assignment “Three Day Diet Analysis” and comparing my results to the recommended serving size and amount based on mypyramidtracker.gov website, I was shocked to find that my eating habits were not all that great despite the fact that I work-out five times a week, doing various physical activities such as, yoga, P90X, hip-hop abs, playing basketball, and running. Within this assignment, I will create a healthy eating plan for myself, implementing my personal recommendations from choosemyplate.gov website and my recommendations from mypyramidtracker.gov website. Furthermore, I will discuss my current eating habits and ways on how I plan to implement my healthy eating plan into my daily lifestyle. On any given day, I consume on average 2-3 8oz cups of Spanish espresso, way over the recommended daily amount, along with 1 12 oz. regular mountain dew. However, other than that I drink 1 full glass of 2% milk, 4-5 12 oz. bottles of water, 1-2 serving of fruits and vegetables, 4-6 serving of meats and beans and to be honest an unknown amount of fats...
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