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What Is Bounded Rationality?

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Our paper will examine the different approaches bureaucracies can take within the decision-making process, specifically, those of the garbage can model and bounded rationality. In doing so, we will explore the various strengths and weaknesses of these two contesting approaches to reveal the level of impact they offer to the decision-making process. We will begin with an in-depth look at both the garbage can model and the theory of bounded rationality. In the process, we will place an increased emphasis on researcher Herbert Simon, the researcher credited with founding the bounded rationality, as well as the unique psychological perspective that led him there. By highlighting the shortcomings of these two theories, we will reveal …show more content…
Pioneers of Bounded Rationality
Rational choice theory is the idea that people are rational beings, and thus act accordingly. Our actions are based on this ability to think rationally, allowing us to make logical decisions that we think will result in the greatest amount of benefit. The theory of bounded rationality, however, takes this concept one step further. While humans are capable of rational thought and weighing their options to produce the most satisfactory one, humans are also beings of limitation. It was the author and researcher Herbert Simon who first coined the term of bounded rationality, using it to shine light on the multitude of variables that could come to impact one’s “rationality”. From a purely economic viewpoint, where the early roots of rational choice theory lie, assuming the average person to make the most rational decision within a market is not only a safe bet but almost always a guaranteed one. In the real world of bureaucracies and ever-shifting public needs, however, the reality is quite different. As Simon points out, competition, time constraints, and limited knowledge all play a role in an individual’s ability to think “rationally” and …show more content…
This is the principle of bounded rationality. Bureaucracies exist to fulfill the desires of a very complicated target audience: the general public. The best way to try and account for the sudden desires of this widespread population is through the lens of bounded rationality, and even more specifically, heuristics (Simon, 1955). Simon's research was fundamentally intertwined to the study of psychology and the notion of heuristics; quick generalizations or stereotypes that humans rely on, based on previous information, to fill mental gaps when there is not enough information present to provide the full picture (Simon, 1955). Simon believed that we could rely on heuristics to fill in the gaps that bounded rationality created, using previously known information or experiences to make up for current constraints. This would allow an operation as massive as a bureaucracy to make decisions under time constraints or with limited knowledge, based on decisions they had made on similar stations in the past (Simon, 1955). This, however, was only the beginning for bounded rationality theory. More and more authors expanded upon these ideas, and by extension, applications, of Simon’s original “bounded

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