...business internationally have been the fast food industry. No other industry has had the perfect combination of staying true to its business roots but at the same time adapting themselves to the different countries they operate in better than the fast food industry. No matter where you go in the world you can get a Big Mac and it will taste exactly the same as it does here, but there are also many different options that customers in the United States would have no familiarity with. As will be obvious throughout this paper McDonalds is really the king of adapting its business to the various cultures of the countries they operate in. The top ten fast food chains with revenue made outside the United States from ten thru one are Dairy Queen, Dunkin Donuts, Wendy’s, Starbucks, Domino’s Pizza, Subway, Pizza Hut, Burger King, KFC, and McDonalds at number one with revenue total of 44 billion (Huffington Post Mar 12 2013). Some say that fast food chains that adapt themselves too much to other cultures are losing what made their businesses successful in the first place the idea that people in these for foreign countries eat at these restaurants to get a taste of American life not to eat the same thing they eat every day. That is really not the point of this to find out if that is true; this is simply about seeing how businesses adapt themselves to different cultures and be successful at it. I chose five regions of the world that will show how different fast food chains adapt to the tastes of different...
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...“Fast Food Nation” We all see the advertising and marketing for the big fast food chains such as, McDonald’s, Burger King and Wendy’s everywhere we go, it is hard to miss. A hefty majority of Americans continue to eat there a few times a week even though it is well-known this poor excuse for food is extremely unhealthy. It is just so convenient, they can be found everywhere, they have cheap prices, and the food tastes so good. It is a common misconception that these places are still acceptable to go to. Fast food has emerged into the most prominent symbol of American society, and that does not appear to be changing anytime soon. The McDonalds Corporation has become a powerful symbol of America’s service economy, which is now responsible for 90 percent of the country’s new jobs. In 1968, McDonalds operated about one thousand restaurants. Today it has about thirty thousand restaurants worldwide and opens almost two thousand each year. An estimated one out of every eight workers in the United States has at some point been employed by McDonalds. The company annually hires about one million people, more than any other American Organization, public or private. (Schlosser 5). As a nutritionist, this information absolutely baffles me. Something must be done to stop this vicious cycle. Fast food is remarkably unhealthy yet these chains just continue to expand and become more popular. McDonalds fries distinctive taste “does not stem from the type of potatoes that they buy, the technology...
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...INTRODUCTION Among all the fast food chains here in the Philippines, the Jollibee Food Corporation is considered to be the most popular choice among all the Filipinos. The Jollibee Food Corporation has been serving us with their delectable collection of fast food, but what do we really know about the Jollibee Food Corporation? Where did Jollibee Food Corporation come from? When did Jollibee Food Corporation start? Who founded the Jollibee Food Corporation? Well here's a little history behind the most popular fast food chain in the Philippines. The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. And did you know that the Jollibee Food Corporation wasn't selling fast food back in the days, instead they sell ice creams, and it was named as Jolibe. But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name "Yumburger" for their hamburgers as well as the name "Chickenjoy" for their—ah you what it is.Because of the fame of the Jollibee Food Corporation, they have decided on incorporating some expansions and acquisitions...
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...Popular American Culture Twame M. Williams Introduction to Popular American Culture SOC/105 May 20, 2010 Ms. Ardra J. Norman, LMSW Popular American Culture Popular American culture is what’s going on now. It is the way we do things in America now. It is the way we make decisions in life. Based upon our population, popular American culture surrounds itself around food, music, technology, schools, books, people, places, and things to do. The actual definition for popular culture is the elements of everyday life. When things happen in the world, people change. The media puts information out there for America to view and have options. People tend to follow the trends, the fads, the way that everyone else is leading the world to be. The inventory list that was created to form this paper started with how I viewed society and what was in it. Music, fast foods, grocery stores, clothes, and shoes are many artifacts that society and culture are built upon. In this list, comparisons have been made and some are most common than others. The knowledge and beliefs that people have show their attitudes and expectations of how society is run. When trends are set in a community, it is normally driven into them to be that way. Knowing that everyday life thrives upon all of this, it makes you see why changes are continuing to exist. Artifacts There are many artifacts tied into popular culture. Music is one of them....
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...largest population in the world, the emerging economy of China was an easy target for companies to begin their international growth. The opportunity to make money in this country is what excites companies to try and integrate their businesses into the area. China is currently a part of the BRICS association making it one of the five major emerging economies in the world. China is located in Southeast Asia along the coastline of the Pacific Ocean. It sits as the fourth largest country in the world and is currently the second largest economy in the world measured by the Purchasing Power Parity Scale. This scale shows that a product in two different countries should have the same price when expressed at the same currency. With China’s size and increasing economy they have really worked to open their economy to international trade. This opens up the market for companies to try and enter and become successful. (Economy, 2010). Companies like KFC and McDonalds saw they opportunity and began to enter the Chinese market. These bolds moves paid off for some and not so much for others. Throughout the analysis we will see who the real winner is and what the future holds for these industries. QUICK-SERVICE INDUSTRY Both KFC and McDonalds are part of the quick-service industry. Many people know this industry as fast food but this is the correct name for it. This industry has been around for years and is currently a mature industry. That means that the means of the industry is understood by everyone...
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...ANNUAL GHOST PEPPER BURRITO EATING CONTEST Mucho Burrito, created in 2006 by Canadian entrepreneurs Mark Rechichi, Alex Rechichi, and Sean Black, was a fast-food opportunity that capitalized on healthier and tastier food trends. “Mexican food was underdeveloped at that time and what most Canadians experienced as ‘Mexican’ was not delicious, authentic Mexican cuisine,” states Norm Pickering, director of marketing, North America, for Mucho Burrito. He explains that in 2006, other than Taco Bell and a few independent restaurants, Canadian consumers had little choice when it came to Mexican food. Mucho Burrito gave Canadians a new alternative: reasonably priced, good-quality Mexican food in a fast-casual restaurant. Its mission from inception was to provide customers with unmatched Mexican flavour with the freshest and best-quality burritos—made right in front of their eyes. By 2015, Mucho Burrito had grown to over 115 franchise locations in Canada with additional locations in the U.S. The fast-food market is fiercely competitive, and today, Mexican food is one of the hottest food trends in Canada. Taco Bell is a mainstay with its inexpensive, lower-quality “Tex-Mex” food, but there are new U.S. competitors in Canada, such as Chipotle Mexican Grill and Qboda, focusing on higher-quality, fast-casual Mexican fare. Various popular, local, independent establishments also exist, such as Big Fat Burrito, Burrito Boyz, and Fat Bastards. Quick-service restaurants also litter the market...
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...Introduction In this fast-moving century, everyone is looking for a solution which is time-saving and fast in order to save their time. Since then, there has been an aggressive competition among the fast food brands like McDonald’s, Subway, Pizza Hut, KFC and so on. Each of these companies is striving to dominate the fast food market in order to become the leading fast food brand in the world. Brands like McDonald’s, Subway and KFC always come across to people’s minds when it comes to topics which are related to fast food. “Fast food is the term given to food that is prepared and served very quickly, first popularized in the 1950s in the United States”. (Wikipedia, 2015). Since then, fast food has grown internationally all over the world instead of just United States and became the most preferable option for the generation nowadays. The researcher was trying to find out if McDonald’s is the most successful fast food brand in the world. His personal interest has always been McDonald’s which led him decide to research if McDonald’s is actually the best compared to other popular brands in the market like Subway, Pizza Hut, KFC and so on. One of the reasons which led to the researcher choosing to research about this topic is the pricing policy that is used by McDonald’s while still being able to maintain the high quality of the food items in the restaurants. Besides that, researcher was also interested in finding out if people are most likely to go with McDonald’s compared...
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...to eat varieties of food, and many more. What is a restaurant? According to oxford dictionary, “Restaurant is a place where people pay to sit and utilize the service along with the food and drinks.” Looking at the current context of restaurant, the meaning of restaurant has changed widely. According to Prof. and author John R. Walker, “Delmonico’s, located in New York City, is thought to be the first restaurant in America and Delmonico’s opened its door to the public in 1827” (John, 2008 (fifth edition)). There used to be times when people used to cook at homes which changed drastically and nine out of ten people would visit restaurant on a daily basis at least 2-3 times a day. Cooking have faded away in American because people are working more than what they used to work 10 years ago. This is one of the reasons that gave birth to restaurants and became a huge success in the twenty-first century. According to Lorri Mealey, “ By the seventeenth century, while full meals were typically eaten at home, moderately well-to-do people would hire a trattatorie(caterer) or take their meals in private salon, rather than in the main dining room of a public house”(Mealey). When did the ancient restaurant started? According to Prof. Nicholas M. Kiefer from Cornell University, “Revolutionary Paris is often cited as the birthplace of the modern-day restaurant, but restaurant existed long before the French Revolution in other locations when economics and social mores made them feasible”(KIEFER...
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...BA 304 Marketing Management Individual Assignment “Colonel comes to Japan” KFC case study Presented Colonel Comes to Japan This case study we going to talk about how and when KFC come to japan? KFC (Kentucky Fried Chicken) is the biggest company that everyone know as a fast food restaurant that serve a quality fried chicken around the world but some people don’t know how KFC come to be famous in in the world including Japan. KFC (Kentucky Fried Chicken) was founded by Colonel Harland Sanders, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City, Utah in 1952. KFC was one of the first fast-food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 80s. The chain continued to expand overseas. A series of documentary programs examining the American business community with concentration on the attempt by American fast food chain Kentucky Fried Chicken to gain a foothold in the protected Japanese market. Focusing on the daily duties of Loy Weston, chair of Kentucky Fried Chicken in Japan, the program examines the cultural differences, which had to be overcome for the American poultry powerhouse to open and maintain over 300 restaurants in Japan in eleven years. Highlights include the following: footage of many life-size statues of "Colonel Harlan Sanders" -- the chicken chain's apocryphal antebellum progenitor - on the back of a flatbed truck being hauled to various franchise...
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...Supersize Costs What did you have for lunch today? What about your relatives, friends, or co-workers? Perhaps they visited a McDonalds or a Burger King or Taco Bell. Or, maybe someone you know visited one of the many regional fast-food chains that exist such as Sonic or Jack in the Box. Or maybe it was you that ended up briefly stepping out of the office for a quick trip down to the neighborhood take-out joint for a greasy burger, fries, and a sugar loaded Coke. It is doubtful that any of the previously mentioned scenarios would surprise anyone given the rising popularity of the fast food industry. The fast food industry is growing into a 200 billion dollar a year industry being helped along by 8 out of 10 Americans eating at a fast food establishment on at least a monthly basis (IBISWorld, Dugan). So it is not hard to argue that fast food has become a popular staple of the American diet. There is however, a downside to this increased popularity. The combination of America's love affair with fast food and the rising obesity rates comes with heavy financial costs to health care, health insurance, the US taxpayer, and businesses. The obesity rate in America is rather astounding. In one study conducted by the National Center for Health Statistics, it was noted that in the years 2009-2010, there were over 78 million adults and roughly 12.5 million children and adolescents who were obese in the United States (Ogden et al. 3). For those who are classified as obese, the risks...
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...discussions (200 words each) Topic 1: What factors affect the consumer's perceptions of fast food and its services? Summary: The two studies by M.K. Brady et al and Kim et al are concerned with the same question: what factors affect the consumer’s perceptions of fast food and its services? But while Kim et al. focuses on American college students to find out what factors that segment finds favourable in a fast-food service, M.K. Brady et al takes their study to the international level to find out how different cultural values can affect the consumer’s behavioural intentions relative to the fast-food industry and its services. Both articles agree that the majority of America customers prefer to trade-off between quality of services and expenditure required (expense-conscious). The American consumer tends to judge consumption of goods and services with a ‘neutral’ and logically based mindset; always asking the question of “is it worth my money?” Kim et al claims that due to relatively inexpensive, quick and convenient service, fast-food is becoming more and more popular among college students in North America. How could restaurants attract this emerging market? Further discussing in particular the college student market, and selecting Wendy’s, Burger King and McDonald’s as target examples will figure out the way to attract college students in fast-food services restaurant. Several factors are taken into consideration, including low price, quality food, fast service, and variety of menu,...
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...McDonald’s and Its Crisis What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part...
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...1. Introduction "When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more." --Steve Ells, founder and CEO 1.1 Company History: Chipotle Mexican Grill, Inc. is one of the leading fast-casual Mexican restaurant chains, with approximately 400 outlets in about 20 states, mainly in the West and Midwest. Known for its fresh, gourmet, and increasingly organic ingredients, Chipotle (pronounced chi-POAT-lay) offers a fairly simple menu of burritos, fajitas, and tacos featuring pork, shredded beef, chicken, steak, and vegetarian fillings. Customer checks average about $8.50. From a single location in Denver, Colorado, in 1993, the chain is now growing at the rate of 100 new restaurants per year thanks to the deep pockets of its parent, fast-food giant McDonald's Corporation. McDonald's first invested in the company in 1998, before taking majority control the following year, and it now holds a 90 percent stake. The vast majority of Chipotle restaurants are company-owned; fewer than ten are franchised. Annual revenues per unit are an estimated $1.2 million. 1.2 Early 1990s Brainchild...
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...greatest food service retailer or perhaps the worst company that could have evolved in Canada and the United States. There are more than just hamburgers and french fries in the world of McDonald’s. Perhaps the most popular misconception tends to gear towards the obesity epidemic in North America. People seem to neglect the positive efforts contributed by McDonald’s and dwell on the negative issues brought upon by consumers. The main issue is daily and/or regular consumption of McDonald’s may lead to health complications. You are what you eat. McDonald’s food is inexpensive, prepared quickly, tasty and readily available. Fast and convenient foods have become the choice of most time conscious people. While people may be quick to criticize McDonald’s for their burger and fries, McDonald’s is the first fast food restaurant to supply nutritional information on their packaging. Interests include those who have a preference towards the issue. So when it comes to obesity, whose problem is it? Certain times people do not want to blame themselves, so one seeks someone else to blame. Who is it to blame then? Possibly you, considering you choose what you eat and you walked into the restaurant on your own. The restaurant and food choices are often the first areas looked at by individuals and groups when considering blame for obesity. Many people argue that the restaurant serving unhealthy foods are to blame. However, each person is making his/her own personal choice of what to eat when...
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...Society has become more demanding of nutritional facts and has forced fast food restaurants to be accountable for the food the food that they are offering the public. The interest from the public has become so wide spread that it has sparked the interest of film makers and has lead to two very popular documentaries: Food Inc and Supersize me. With all of the news stories and articles and social media that surround consumers now a days there is no secret that there is a correlation between eating Trans fats and gaining weight. The Canadian Restaurant and Food Services Association has asked us to find out whether or not people are really responding to all of this media coverage and if people are still going to fast food restaurants as a daily routine. Research Objectives The purpose of this study is to examine and explore if consumers (even with all of this information about Trans fats and being health conscious) still attend fast food restaurants regularly in Canada in comparison to 10 years ago. Research Method In order to study the correlation of buying patterns of customers over the past ten years and compare them to today’s buying patterns I will be gathering information about three very competitive fast food brands in Canada, McDonalds, Burger King and Tim Horton’s. My research will include going to each individual website, and to research financial numbers that are released about the popular fast food restaurants. I will be looking at overall number of customers over...
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