...Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include advertising methods, consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and the competitive environment is essential to their marketing strategy and methods of how Kudler should gather and analyze information about their competition will be reviewed. Importance of marketing research Marketing research is important for Kudler Fine Foods to have a successful marketing strategy and for the company to remain strategically successful in the grocery store market. Research helps determine what demographical audience is appropriate for its products. Finding the right target market is essential in developing a company’s strategic and marketing plans, especially for a gourmet grocery store like Kudler’s. Research will be the backbone that makes those plans grow. Market research will also let Kudler know who its direct competitors are and what advantages the company may have over them. Whole Foods, Trader Joes, small...
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...Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include advertising methods, consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and the competitive environment is essential to their marketing strategy and methods of how Kudler should gather and analyze information about their competition will be reviewed. Importance of marketing research Marketing research is important for Kudler Fine Foods to have a successful marketing strategy and for the company to remain strategically successful in the grocery store market. Research helps determine what demographical audience is appropriate for its products. Finding the right target market is essential in developing a company’s strategic and marketing plans, especially for a gourmet grocery store like Kudler’s. Research will be the backbone that makes those plans grow. Market research will also let Kudler know who its direct competitors are and what advantages the company may have over them. Whole Foods, Trader Joes, small...
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...Peretti, Jacques. "Why Our Food Is Making Us Fat." The Guardian. Guardian News and Media, 11 June 2012. Web. 10 June 2016. This web article started with the author's point of view as he rode on a bariatric ambulance (an ambulance designed especially to care for the obese). The information gathered from this web source include facts from a twelve year study done at Plymouth hospital, Earl Butz, Surplus of corn, Hank Cardello, and many other important figureheads of the obesity epidemic. This web article will primarily be used as how the epidemic started and who is to blame. I trust this source by the links given within the article. Each important name, study, and association has a hyperlink that leads the reader to where the author has received his information. This article pertains to how the food industry has changed since the mid-70s, including history of the Nixon Presidency and what figureheads are doing now to reverse damages being made. The author gives strong reasons to blame the food industry. Kenner, Robert. "Food, Inc." PBS. PBS, 21 Apr. 2010. Web. 10 June 2016....
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...Convenient for Children In every grocery isle, the lowest shelf is reserved for food placed there for a certain consumer by the food marketers. Ranging from cookies, to cereal, and to snacks, these products are specifically aimed at children. They are placed lower so that children can recognize their products from commercials or other media and select them when grocery shopping with their parents. This is only one form of impression that food marketers are leaving on children of all ages. Whether good food or junk food, all food marketers are spending billions of dollars to advertise to one age group: children. Ranging from birth to 17 years, children and young adults are unknowingly programmed by their surroundings everyday to eat whatever the food industry wants them to. In my research paper, I will be analyzing food advertisement geared towards children; specifically how these advertisements affect their health and diets. My position on food marketing is that it is too influential on children and that it needs to be more regulated, either by parents or by the government. Someone needs to take a stand for children so that when they are older, they can live healthy and fulfilling lives. The research I have conducted supports this claim that food marketers, in order to lower the obesity rate in children, need to be more heavily regulated. I also find that the sources I have selected cover the food industry well and will prove to be well-chosen. In order to understand this topic...
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...Value stream mapping in fast food restaurants Imran Khan Afridi1, Asim Khan1 1 Nust Business School, NUST, Islamabad, Pakistan (1imranafridi@live.com 1asim_3mba@yahoo.com) Abstract - The aim of this paper is to present that how Value stream mapping (VSM) can be applied to restaurant industry and especially fast food sector. The purpose was to identify wastes and how these can be reduced and/or eliminated by the help of value stream. A case study in Pakistan based restaurant has been carried out to illustrate this. A current state value stream map has been developed. Value stream map highlights opportunities to improve wastes and problems along the restaurant supply chain. Results indicated a non value adding steps of 29% at the processing. Value stream can be readily applied to restaurant industry. Keywords – Value stream mapping, Restaurants, Pakistan I. INTRODUCTION Lean manufacturing organization will think more on its customers rather than about running machinery to maximize capacity in order to cover labor and overhead costs. A study by [1] indicates that lean manufacturing can result in a 50% reduction of human effort, tools investment and manufacturing space. This paper will examine how time and cost reductions can be made along the restaurant supply chain in the restaurant industry by the help of Value stream mapping to analyze the processes involving in the making and identifying key areas of waste and probable solutions to overcome these. Value stream mapping...
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...Abstract - The aim of this paper is to present that how Value stream mapping (VSM) can be applied to restaurant industry and especially fast food sector. The purpose was to identify wastes and how these can be reduced and/or eliminated by the help of value stream. A case study in Pakistan based restaurant has been carried out to illustrate this. A current state value stream map has been developed. Value stream map highlights opportunities to improve wastes and problems along the restaurant supply chain. Results indicated a non value adding steps of 29% at the processing. Value stream can be readily applied to restaurant industry. Keywords – Value stream mapping, Restaurants, Pakistan I. INTRODUCTION The concept of fast food goes back half a century, yet has found its way into the Pakistani market only a decade or so back. With the introduction of many foreign brands finding their way into the country, in the late nineties, the Pakistani market has finally become accustomed to manufacturing and providing service in such a way that goes around the wholesome fast paced scenario. As time has passed, Pakistani restaurants have picked up the technique to play alongside the foreign players. Now we can see that many local brands have established their image on the fact that they provide not only locally designed food, enveloping the fast food concept. Hence we can say that fast food has evolved and redesigned the whole Pakistani restaurant market. In the past five...
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...Competitive strategy at Whole Foods Market By Amanda Roberson, Amy Zelezen, Ankush Brahmavar, Boris Pilipenko, Kinjal Gandhi and Matt Werner Cincinnati resident Roberta Mand is spoiled for choice every time she steps out to buy groceries. Depending on whether she want to buy steaks, sushi, staples or macadamia-encrusted tuna, she heads to Costco, Wal-Mart, Kroger, Whole Foods or the local farmer’s market, all of which are nearby. Roberta’s array of choices illustrates the ever-evolving dynamics of the grocery industry. In this extremely competitive environment, all major players must continuously strategize to maintain a strong presence. A look at Whole Foods Market reveals how this increased competition can leave a company at a strategic crossroads. Since its beginnings in 1980, Whole Foods has been a leader in supplying organic and natural foods, and for years enjoyed its role as the only store catering to this niche market. However, since then other major players have identified this growing segment and now also carry lines of organic and natural foods. Shoppers like Mand can now buy most specialty items almost anywhere. Competitors, such as Safeway and Kroger, bring with them vast experience in supply chain and vendor development, which allows them to optimize more effectively, use economies of scale, and reduce costs. Despite a public perception that Whole Foods competes against the Sunflower Markets and Trader Joe’s of the world, neither the company itself nor analysts...
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...Idea Poorly Poorly Implemented – A Food Fight in L.A. (2012). Electronic Ardell Wellness Report (E, AWR), (603), 3. Retrieved from http://search.ebscohost.com.proxy.devry.edu/login.aspx?direct=true&db=a9h&AN=70369738&site=ehost-live This article is about how the school board of the L.A. Unified School District made drastic changes the school lunch menu without consulting the kids first, and how the students did not like the changes at all. The new menu had fruits and vegetables making up at least half of the servings on every students plate. This new menu was widely rejected by students and a black market of junk food was even created by certain students. This article supports the idea that by including children in implementing changes in diet and menu, those changes may be more successful. It also points out that by slowly introducing kids to healthy alternatives and informing them about why a change to a healthier diet of fruits an vegetables is important to having a higher quality of life as they get older. This idea supports the second part of my research paper where I discuss the importance of children becoming interested in growing vegetables is an important part of changing the eating habits of American families. Thus, reducing the levels of obesity and type II diabetes in America. Bittman, M. (2011, September 24). Is junk food really cheaper?. Retrieved from http://www.nytimes.com/2011/09/25/opinion/sunday/is-junk-food-really-cheaper.html?_r=1&pagewanted=all ...
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...Analysis of Dave Chappelle’s Stand-up and Maida Galvez’s Research Paper Insufficient intake of healthful food and consequences is a topic of many academic and non-academic talks. Whether authors are writing to share information with readers, like a group of researchers from Mount Sinai School of Medicine, or tell an amusing story, like Dave Chappelle in his standup routine, they make appeals to emotions, authority, or logic to persuade the audience. The choice of persuasive strategies depends on the author’s purpose and expectations of the intended audience. In the article, Race and Food Availability in an Inner-city Neighborhood, first published online in 15 October 2007, a group of researchers from Mount Sinai School of Medicine argues that the availability and price of quality foods in grocery stores varies from neighborhood to neighborhood. Conducting a walking survey of food options in East Harlem, NY, they came to conclusion that low-income areas, minority communities, are dominated by fast food restaurants and small stores offering limited selections of healthful foods, when Caucasian neighborhoods are located in close proximity to full-service restaurants and grocery stores offering wide selection of foods. Researchers believe that this food disparities have “implications for racial/ethnic differences in dietary quality, obesity and obesity-related disorders” (Galvez et al. 624). The title of the article, Race and Food Availability in an Inner-city Neighborhood, the name...
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...Whole Foods Markets Based On the Congruence Model Name Institution Whole Foods Markets Based On the Congruence Model Introduction World Food Market just like any other established organization, regardless of size and the capacity to facilitate production, enters the business world with expectations to meet targets for the desired outcomes. The desired outcomes in most instances rely on the possibility of implementing the appropriate business strategy from which a baseline is derived to attain the set goals and objectives through systematic planning, execution, and review. Imperatively, the current world economy is directed by the evolving market dynamics. Currently, Whole Foods Market is regarded as the most prolific and reputable organization in the global industry. For Whole Foods Markets to achieve goals and objectives set by the top management through the implementation of top quality strategies instituted to steer the organization to new heights. However, with many prolific organizations as with Whole Foods Markets, challenges are not unavoidable and quite inevitable. Whole Foods Markets have encountered numerous challenges that have impacted the organization’s ability to achieve its postulated projections as depicted by the current higher rates of competition within the natural food industry, a fledgling economy and the inherent problem of identifying and acquisition of business locations (Thompson, 2012). Consequently, Whole Foods Markets have come up...
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...arguments on this topic. There are a huge number of articles, journals and arguments exist, but they lack sufficient judgement to support the cause. For the last few years, some researchers have been trying to indicate the advantages of smoking by their research. This paper describes the information that might have been felt much, but ignored. I have tried to link them with existing knowledge about the problem and give it a new shape, and it may give a significant degree of speed to the voice. This paper is organized in a short form of the effort, describing a summarized view of the cause and argument. WHY SMOKING SHOULD BE BANNED? By not smoking, a person can save as much as money to meet other costly necessities. In third world countries, it is seen that one can save as much money to run his whole family’s educational costs. The whole world can save enough money in one month from smoking to eliminate hunger from the world. There will be 8-10% more food. According to (Chapman), the world can save 65% accidental fire breakouts every year throughout the world. A huge portion of the greenhouse effect could be reduced. Millions of hectoring of lands would become more fertile and grow more food. Millions of square feet of papers will be saved and thus can help the underprivileged children with their...
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...More than 20 percent of the world’s population lives in poverty. Poverty is a big problem in the whole world, because thousands of people die each year due to this big issue. This research paper will tell us what poverty is, its cause, effects, what people could do to help stop it. Poverty is an issue that needs to be address by everybody in the world because if no one tries to something about it is going to keep getting worst as time goes on. This research paper is to inform people about poverty, to make sure people understand what poverty is, what is doing to us, and most important to inform about what they could do to stop it. By informing people with all this information I would like to see them taking action towers this issue, it would be very helpful if people help does with need after reading this research paper. To help stop poverty we must help each other in any way we can. Many of you may ask what poverty really means. Well poverty refers to the condition of not having the means to afford basic human needs such as clean water, nutrition, healthcare, clothing, food, and a warm place to live. Poverty is a deadly issue that’s killing our population slowly. Poverty has been around for a long time now, it started when all rich people began to get richer, by rich people getting richer they were making other people poor, and let them to live without the humans needs. In my opinion all those people that are now living in poor conditions should not be living like this if there...
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...12 Domains of Culture BACKGROUND PAPER ON SUSTENANCE & HEALTH (HEALING AND WELLNESS) 1. You are what you eat and what you eat is a reflection of your values and beliefs. To many Americans, food is not only a source of nourishment, it is also directly related to health and wellness. This research paper is intended to establish a better understanding of American culture and to reinforce cross cultural competence, specifically health and wellness. Healing and wellness are as ancient and culturally diverse as our nation. Americans today have become disconnected from the values and beliefs we once held. This loss of culture has led to many health concerns. .Fortunately, there is a new food culture emerging in America. This new culture includes a range of treatments that is used by Americans to promote health and wellness. In many traditional cultures, the health and wellness of an individual is related to the combination of the mind, body, and spirit. 2. Traditional culture, such as Native Americans, have used diets and plants to promote health by living in unison with the earth. They equated health and wellness to wholeness. Unfortunately, this way of life has been lost with every new generation. “Less than 100 years ago, diabetes was almost unheard of among Native Americans. Today diabetes runs rampant through many tribes as they integrate into the mainstream culture and adopt the typical American lifestyle.”1 Our values and beliefs have become so different which has caused...
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...ASIA COLLEGE STUDENTS ON STREET FOODS IN THE VICINITY OF THE SCHOOL A Research Paper Presented to Ms. Fatima S. Foz Far Eastern University – East Asia College Nicanor Reyes Street, Sampaloc Manila In Partial Fulfillment of the Requirements for the Course ENGL303 – Modern Communication 1 Arvin Arevalo Vincent Buenagua Michael Pepz Datuin Joshua Ofreneo September 2013 Abstract This study is all about street foods served in the vicinity of FEU – East Asia College most commonly known as the ‘hepa lane’. The proponents of this research will also discuss vital information about street foods present in the ‘hepa lane’. Locations of the stalls present in the area will also be tackled including the factors why students indulge themselves to these kind of foods and also on how frequent does a student from the above-mentioned school visits these long stretch of stalls. The recommendations on how to lessen the number of students eating this kind of foods are stated in the last chapter. Chapter 1 INTRODUCTION A. Background of the Study Street food is ready-to-eat food or drink sold in a street or other public place, such as a market or fair, by a hawker or vendor, often from a portable stall. Most street foods are also classed as both finger food and fast food, and are cheaper on average than restaurant meals. (http://en.wikipedia.org/wiki/Street_food) In the Philippines, particularly in the R. Papa St., selling of street foods is common. Hawkers are no longer...
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...Marketing Research Amy Timpanaro MKT/421 October 28, 2013 Raj Bose Marketing Research Marketing research is an essential component for an organization to achieve success. A marketing strategy along with its components is what persuades consumers to buy a particular product or service. This paper will illustrate the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the development of Kudler’s marketing strategy and tactics. Importance of Marketing Research “Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing research in developing its marketing strategy and tactics. Marketing research is pivotal for Kudler to have a successful marketing strategy so they can remain successful and profitable within the up-scale, grocery store market. Research helps determine the demographical audience appropriate for its products because finding the proper target market is necessary in developing a company’s strategic and marketing plans. Knowing your competition and its competitive environment is essential to its marketing strategy and methods. Kudler must collect and analyze information on their competition and identify innovative ideas and various techniques that involve strong marketing tactics. Kudler’s direct competition would encompass grocery stores...
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