...David L. Gettis Marketing Management Marketing Plan Week 7 Keller Graduate School of Management Larry Kennedy- Professor December 14, 2011 Advanced Support Solutions Inc. Table of Contents Introduction………………………………………………………………………….3 2.0 Situation Analysis…………………………………………………………………3 2.1 Market Summary…………………………………………………………………..3 2.2 SWOT Analysis……………………………………………………………………4 2.3 Competition………………………………………………………………………..5 2.4 Product (Service) Offering…………………………………………………………6 2.5 Keys to Success…………………………………………………………………….7 2.6 Critical Issues………………………………………………………………………7 3.0 Marketing Strategy…………………………………………………………………8 3.1 Mission………………………………………………………………………………9 3.2 Marketing Objectives……………………………………………………………….9 3.3 Financial Objectives……………………………………………………………….10 3.4 Target Markets…………………………………………………………………….11 3.5 Positioning…………………………………………………………………………12 3.6 Strategies………………………………………………………………………… 12 3.7 Marketing Mix……………………………………………………………………13 3.8 Marketing Research……………………………………………………………….14 4.0 Controls……………………………………………………………………………15 4.1 Implementation…………………………………………………………………….16 4.2 Marketing Organization……………………………………………………………..17 4.3 Contingency Planning………………………………………………………………..17 5.0 Conclusion…………………………………………………………………………..18 Works Cited…………………………………………………………………………….19 Advanced Support Solutions Inc. will be created as a C Corporation based in Jacksonville, Florida, owned by its principal investors and principal operators. The main office...
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...Post University Researched five careers in the area of human services; my research consisted of their primary tasks, educational requirements, the population they serve, the average salaries they earn, potential challenges and rewards, hiring outlook for the following careers in Human Services. Also, my outlook of whether or not I would go into this career? Why or why not? First I would like to start off with a Substance Abuse and Behavioral Disorder Counselors whom primary tasks are counseling and advising individuals who suffer from alcohol, drug addiction, eating disorders, gambling, and other behavioral problems. They may counsel individuals, families, groups, or even engage in prevention programs, to help individuals recover from addiction or modify their behavioral patterns with the intentions of gaining full recovery. As a Substance Abuse and Behavioral Disorder Counselors they provide direct service to the clients. In their role they provided services geared towards behavior changes, primarily to change clients’ behavior, ranging from coaching and counseling to casework, psychotherapy, and behavior therapy (Woodside & McClam, 2012, p.186). Substance Abuse and Behavioral Disorder Counselor are always ready to lend a helping hand to people who may be struggling with addiction of behavioral disorder, and they will work with their clients to better understand the conditions of that human being. The educational requirements to become a Substance Abuse and Behavioral...
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...paths ahead of you psychological well-being. It’s demanding work. You would deal with a wide range of psychological difficulties and serious mental illnesses. Clinical psychologists work largely in health and social care settings, including hospitals, health centres, community mental health teams, child and adolescent mental health services, and social services. They usually work as part of a team with, for example, social workers, medical practitioners and other health professionals. Most clinical psychologists work in the NHS, but some work in private practice. Others work as teachers and researchers in universities, adding to the evidence base of the profession. The work is often directly with people, assessing their needs and providing therapy based on psychological theories and research. But as Glenda Wallace (a UK psychologist now working with Otago District health Board in Dunedin, New Zealand) explains, these people can be a great resource themselves: You are face to face with another human being who can bring you richness, and if you are lucky you can give them something back. This is not dismissing our profession, but acknowledging that people are a wonderful resource even without the wealth of theory under their belt that we are supposed to have. A lthough this may be the first step of your journey in psychology, perhaps you already feel like a psychologist. Perhaps you are spending your first weeks at university pondering how your new social groups are forming,...
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...Stress at Work A report prepared for The Work Foundation’s Principal Partners Ricardo Blaug Amy Kenyon Rohit Lekhi Contents Executive Summary Introduction 1. What is stress? 1.1 Defining stress 1. Explaining stress 1.3 Stress and ill-health 2. An epidemic of stress? .1 The extent of stress . The costs of stress .3 The victims of stress .4 The causes of stress 3. Why now? 3.1 Stress, work and contemporary life 3. Stress and happiness 3.3 Stress and social status 4. The sceptics 4.1 Problems of method and measurement 4. Putting stress in perspective 4.3 Therapy culture? 5. Legal and policy contexts 5.1 Stress and the law 5. Stress and public policy 6. Interventions 6.1 What does the evidence say? 6. Focussing on prevention Conclusion Bibliography 4 12 14 14 17 19 25 5 6 8 31 35 35 38 43 47 47 5 58 62 6 68 71 71 79 88 89 Stress at Work List of Tables, Figures and Boxes Table 1: Effects of stress on bodily functions Figure 1: Model of work-related stress Figure : The impact of workplace demands on physiological and psychological performance Figure 3: How stressful is your work environment? Figure 4: Overwork concern in organisations Figure 5: Self-reported Illness accentuated by work Figure 6: Estimated days lost due to self-reported work-related injury or illness Figure 7: Work-related mental ill-health Figure 8: Percentage of organisations where workers identify stress to be the leading hazard of concern by sector Figure 9: Percentage reporting...
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...Evolution------------------------------------------------------------------9 Conclusions--------------------------------------------------------------------------------------13 CH14. How Leaders Embed and Transmit Culture--------------------------------------------------14 Primary Embedding Mechanisms--------------------------------------------------------------15 What Leaders Pay Attention to, Measure, and Control-------------------------------------15 Leader Reactions to Critical Incidents and Organizational Crises------------------------16 How Leaders Allocate Resources--------------------------------------------------------------16 How Leaders Recruit, Select, Promote, and Excommunicate-----------------------------17 Deliberate Role Modeling, Teaching, and Coaching----------------------------------------18 How Leaders Allocate Rewards and...
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...GIVING VOICE TO VALUES (What would I say and do if I were going to act on my values) Description 1 Value Clarification: What is a value? Exercises to reveal values. Value Formation. (Please use the exercises in the attached notes, or anything else you can find in books on values) 4 2 Comparative Religions: Inter-religious sensitivity, understanding and common action to build a world on shared values. Breaking through stereotypes. Communalism and Building community. (Video presentation on 3 religions: Hinduism, Islam and Christianity- Arnold Toynebee. After viewing a video programme on each religion, please get a group of 5 students to share on the meaning they get from their religions. Clarifications from the rest of the class are welcome. No discussions. A session on communalism and community building could follow. Talk by Ram Puniyani on communalism. 10 3 Corruption as a way of life: Case studies e.g. CWG, Adarsh and 2G. Attempt to analyse the causes. Don’t get stuck on description. Then try and discuss strategies to avoid corruption. RTI. Civil Society groups. Other strategies to bring accountability and transparency. 4 4 Violence and Conflict Resolution: Input from Kishu Daswani – conflict resolution at the individual level 5 5 Attraction to substance abuse: Resources from Linda. Film: My brother Nikhil, Portrait of an addict. 2 6 The Problem of Evil: Video: God in the dock. A discussion following the film is useful 2 7 Prayer Communal and Personal: Video: Seven...
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...Sexual Predation and Pedophilia Smith Aja Professor Chuck Russo RC507 American Military University Introduction Childhood is supposed to be a time of discovery and play, not abuse. Sexual predators have been lurking this planet for decades; now they're being marked for life because of there actions. Neighbors and the home towns of sexual predators are being alerted of their crimes and whereabouts by local police. Such towns have responded by putting up signs in their town, "CHILD MOLESTER TWO DOORS DOWN" (Popkin, pg 73). Others responded by burning or flooding their new neighbors out (Popkin). What did these convicted criminals do to deserve such punishment? They violated the most precious living creature on this planet, a child. Communities definitely have a right to know that a dangerous child molester is moving to their town. Child molesters have been convicted, charged and sentenced for their crimes for many years. Do people really know the people they live by so well, that they would leave their own child with them? Also, if they had a legal right to, would they check out their neighbor's history at the police office, or trust them? In the summer of 1994, seven-year-old Megan Kanka was kidnapped, raped, and then killed by convicted child molester Jesse Timmendequas. The outraged community was never informed that Timmendequas and two other convicted child abusers had moved in across...
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...BIOMECHANICS The term biomechanics means the study of the structure and function of biological systems using the methods of mechanics. Biomechanics studies the process of kinematics and used in the study of sports actions, such as the motion of throwing a baseball. Why do some golfers slice the ball? How can workers avoid developing low back pain? What cues can a physical education teacher provide to help students learn the underhand volleyball serve? Why do some elderly individuals tend to fall? We have all admired the fluid, graceful movements of highly skilled performers in various sports. We have also observed the awkward first steps of a young child, the slow progress of an injured person with a walking cast, and the hesitant, uneven gait of an elderly person using a cane. Virtually every activity class includes a student who seems to acquire new skills with utmost ease and a student who trips when executing a jump or misses the ball when attempting to catch, strike, or serve. What enables some individuals to execute complex movements so easily, while others appear to have difficulty with relatively simple movement skills? Although the answers to these questions may be rooted in physiological, psychological, or sociological issues, the problems identified are all biomechanical in nature. This book will provide a foundation for identifying, analyzing, and solving problems related to the biomechanics of human movement. Definition of Biomechanics The term biomechanics combines...
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...The Leadership Quarterly 22 (2011) 121–131 Contents lists available at ScienceDirect The Leadership Quarterly j o u r n a l h o m e p a g e : w w w. e l s ev i e r. c o m / l o c a t e / l e a q u a Do transformational leaders enhance their followers' daily work engagement? Maria Tims ⁎, Arnold B. Bakker, Despoina Xanthopoulou Erasmus University Rotterdam, Institute of Psychology, Department of Work and Organizational Psychology, Rotterdam, The Netherlands a r t i c l e i n f o Available online 2 February 2011 Keywords: Diary study Personal resources Transformational leadership Work engagement a b s t r a c t This diary study investigated whether and how supervisors' leadership style influences followers' daily work engagement. On the basis of leadership theories and the job demands–resources model, we predicted that a transformational leadership style enhances employees' work engagement through the mediation of self-efficacy and optimism, on a day-to-day basis. Fortytwo employees first filled in a general questionnaire, and then a diary survey over five consecutive workdays. The results of multilevel analyses offered partial support for our hypotheses. Daily transformational leadership related positively to employees' daily engagement, and day-levels of optimism fully mediated this relationship. However, daily self-efficacy did not act as a mediator. These findings expand theory and previous research by illuminating the role of transformational ...
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...Health Net Access Member Handbook A helpful guide to getting services (Combined Evidence of Coverage and Disclosure Form) Benefit Year 2014 1 HELP IN ANOTHER LANGUAGE AND FOR THE DISABLED: HOW CAN I GET HELP? As a member of Health Net, you have access to a service that offers interpretive services in over 150 different languages. If you need this handbook or other health information in another language or in an alternative format such as large font, audio or accessible pdf, please contact Member Services at [1-888-788-4408 TTY/TDD: 1-888- 788-4872]. Also, if you need interpretive services, please call Member Services at least five (5) days before your medical appointment to arrange language interpretive services in time for your appointments. There is no cost for language interpretation services. You are not required to use family or friends to interpret for you. Como afiliado a Health Net, usted tiene acceso a servicios de interpretación en más de 150 idiomas. Si necesita este manual u otro tipo de información sobre salud traducido a otro idioma o en un formato diferente (como letra grande, audio o PDF accesible), comuníquese con el Departamento de Servicios al Afiliado al 1-888-788-4408 o a la línea TDD/TTY 1-888-7884872. Además, si necesita servicios de interpretación, comuníquese con el Departamento de Servicios al Afiliado al menos cinco (5) días antes de su cita médica para coordinar los servicios de interpretación de idiomas; así podrá disponer de ellos en sus citas...
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...VProfessional Former IT Director Addleshaw Goddard and Eversheds ‘This is a book that presents an often complex topic in a logical, easy to read and readily digestible way that is immediately useful to anyone busy setting up their business. In particular the clear, concise chapters and subsections allow the reader to easily identify and focus on a particular area of interest, without having necessarily to read the entire book in one go. It can therefore be used informally as a ‘‘user manual’’ or as a formal, technical book. If you are setting up – or are thinking about setting up – a coaching business, or for that matter any other small business, I recommend it – highly.’ ADRIAN OLSEN | Managing Director and Head of Global Project Finance Bank of Ireland Corporate Banking ‘I would readily recommend this book to anyone thinking of setting up their own business, whether or not it is in the field of coaching. It covers the whole spectrum of what it takes to organise and run your own enterprise. The book is both a reference and a learning tool that takes you through the process of understanding everything about setting up your practice and also your own motivations for doing so. By posing a series of key...
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...THE Professional Practice S E R I E S James W. Smither Manuel London EDITORS Performance Management Putting Research into Action A Publication of the Society for Industrial and Organizational Psychology Performance Management The Professional Practice Series The Professional Practice Series is sponsored by The Society for Industrial and Organizational Psychology, Inc. (SIOP). The series was launched in 1988 to provide industrial and organizational psychologists, organizational scientists and practitioners, human resources professionals, managers, executives and those interested in organizational behavior and performance with volumes that are insightful, current, informative and relevant to organizational practice. The volumes in the Professional Practice Series are guided by five tenets designed to enhance future organizational practice: 1. Focus on practice, but grounded in science 2. Translate organizational science into practice by generating guidelines, principles, and lessons learned that can shape and guide practice 3. Showcase the application of industrial and organizational psychology to solve problems 4. Document and demonstrate best industrial and organizationalbased practices 5. Stimulate research needed to guide future organizational practice The volumes seek to inform those interested in practice with guidance, insights, and advice on how to apply the concepts, findings, methods, and tools derived from industrial...
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...Professional Practice S E R I E S THE James W. Smither Manuel London EDITORS Performance Management Putting Research into Action A Publication of the Society for Industrial and Organizational Psychology Performance Management The Professional Practice Series The Professional Practice Series is sponsored by The Society for Industrial and Organizational Psychology, Inc. (SIOP). The series was launched in 1988 to provide industrial and organizational psychologists, organizational scientists and practitioners, human resources professionals, managers, executives and those interested in organizational behavior and performance with volumes that are insightful, current, informative and relevant to organizational practice. The volumes in the Professional Practice Series are guided by five tenets designed to enhance future organizational practice: 1. Focus on practice, but grounded in science 2. Translate organizational science into practice by generating guidelines, principles, and lessons learned that can shape and guide practice 3. Showcase the application of industrial and organizational psychology to solve problems 4. Document and demonstrate best industrial and organizationalbased practices 5. Stimulate research needed to guide future organizational practice The volumes seek to inform those interested in practice with guidance, insights, and advice on how to apply the concepts, findings, methods, and tools derived from industrial and organizational psychology...
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...P1 In this task I am going to describe the internal and external factors to consider when planning HRM requirements for Tesco PLC. Tesco PLC is one of the largest food retailers in UK. It has changed a lot over the last 8-10 years. Thanks to HR guidance it has improved all his sections and departments. To maintain this growth Tesco has to offer new services and products by using new selling strategies. To improve Tesco performance the HR changed the internal and external factors. Internal factors Organisational needs and skills requirements: organisational needs are constantly changing that is why Tesco’s HR has to training the employees as far as they can keep their position. The organisation must watch the marketing in order to open new stores in other countries or in other regions. In this way the business will need to expand its organisation needs(which are also called workforce) and these new people must be trained and also must be able to speak other languages(if the store will open in different countries). However, nowadays the technology that Tesco had include in its supermarkets, has affected the organisational needs because by using the equipment customers do not need more than two people to help them. Workforce profiles: As any business Tesco has got workforce profiles which include information such as: gender, age, ability and ethnicity. In fact, if Tesco had people who retire at the same time, Tesco would be able to cover them by introducing new employees...
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...TENNIS RECOVERY A Comprehensive Review of the Research Editors: Mark S. Kovacs, PhD Todd S. Ellenbecker, DPT W. Ben Kibler, MD A United States Tennis Association Sport Science Committee Project Tennis Recovery: A Comprehensive Review of the Research Copyright © 2010 United States Tennis Association Inc. ISBN 978-0-692-00528-6 Editors: Mark S. Kovacs, Todd S. Ellenbecker, W. Ben Kibler TENNIS RECOVERY A Comprehensive Review of the Research A United States Tennis Association Sport Science Committee Project Editors: Mark S. Kovacs, PhD Todd S. Ellenbecker, DPT W. Ben Kibler, MD Introduction In the last two decades, physical training and competitive opportunities have increased dramatically in junior, collegiate and professional tennis. This arose due to a multitude of factors, but much of it has stemmed from an increase in knowledge and understanding of scientifically based training programs focused on improving performance. As this focus on performance has increased, the area of recovery has received relatively limited focus. Recovery is a multi-faceted paradigm focusing on recovery from training—session to session, day to day and week to week. Recovery is also vitally important during training as well as in competition between matches and between days during multi-day tournaments. As more information is needed in the area of tennis specific recovery, the Sport Science Committee of the United States Tennis Association (USTA) sponsored an extensive evidence-based...
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