...be utilised as examples Create service offering site on SharePoint Why/objective? To store documents, actions and resources relating to the development and finalisation of the service offering. Who or what tools? Solutions Administrator to create. (Sales and Marketing – Service Offerings – Site Actions – New Site – Blank and Custom – Create – Title (offering name) –URL Name (offering name abbreviated) Business Model Canvas (Print and complete - continually amending as the below initiatives are defined) Why/objective? To capture the fundamental building blocks in developing a new service offering. Who or what tools? https://sp.intecgroup.com.au/sites/CorporateServices/Documents/Solutions/BusinessModelCanvasBlank.ppt (Print BMC on A3 – complete and constantly update categories throughout development of offering) Service Offering Product Description Statement Why/objective? To define and capture the key activities, benefits and value of a new service offering. Who or what tools? https://sp.intecgroup.com.au/sites/CorporateServices/Documents/Solutions/Product%20Description%20Statement%20Template.docx (Save template to the Shared Documents area of the service offering working site ‘ Product Description Statement) Marketing Plan Why/objective? To allow for and capture careful planning and a comprehensive understanding of the marketplace in order to develop a business strategy that will ensure the highest opportunity of success...
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...forecasts future sales, and develops a budget on the basis of these forecasts, conducting marketing planning? Marketing planning contains more than forecasting future sales and developing a budget on these forecasts. Forecasting future sales is one of the key factors resulting from the internal marketing audit. First of all the company should develop a core strategy based on an analysis of the marketing objectives, the market segmentation, the competitive advantage of the products, the core competences, the positioning and the portfolio. This internal marketing audit should support the forecasts of future sales. 2.Explain how each stage of the marketing planning process links with the fundamental planning questions identified on slide 4 of the session The business mission links with the question ‘where are we now’. It is important to understand where the company stands for and what the ambitions are. The business mission must be translated in relevant and real goals in order to fulfill the mission. The marketing audit and the SWOT analysis clears out where we are now and how we got there. It is a reality check on your business today. From the marketing audit and the SWOT analysis you can formulate ambitions for the future and learn lessons from the past. The marketing objectives clear out where we want to be. It completes the mission with a vision towards the future. In order to be able to realize the objectives, it is important to develop a core strategy. The core strategy...
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... |SYLLABUS | | |School of Business | | |MKT/571 | | |Marketing | | |Murrieta Learning Center | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the...
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...value | 3 | Introduction to Marketing | 10 | Name of assignment | Marketing the Jacksonville Jaguars and Birmingham Children’s Hospital | Name of Assessor | Danny Pardoe/Mark Guy | Start date | Completion date | Duration of assignment | Task 1 & 2: 7/3/14Task 3: 10/4/14 | Task 1 & 2: 10/4/14Task 3: 16/5/14 | 5 weeks5 weeks | Review date (A grade and actions for improvement will be given and recorded at this point. You can upgrade your work at the unit upgrade date, as listed opposite) | Unit upgrade date (Formative feedback and grade will be given for the entire unit at this stage. You are able to upgrade this unit at this date) | 9/5/14 | 2/6/14 | Scenario/ Vocational context | You work for Marketing Mania a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products or services. Your marketing agency has a varied portfolio of clients and you have been given the task of consulting for two businesses, one that operates in the private sector (Jacksonville Jaguars) and one in the public or voluntary sector (Birmingham Children’s Hospital). You have been set a variety of tasks. | Learning Outcomes for Unit | LO1 Know the role of marketing in organisations | LO2 Be able to use marketing research and marketing planning | LO3 Understand how and why customer groups are targeted | LO4 Be able to develop a coherent marketing mix | Grading criteria for...
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...articles about that industry in Business Week, Forbes, Fortune, the Wall Street Journal, Marketing Communications, Media-Scope, and/or Advertising Age. The students should use the Kotler text as guides for the project and the program Marketing Plan Pro to formulate the full marketing plan. The Marketing Plan Pro will provide the basis for either presentations and/or a paper that analyzes and evaluates the marketing program of the chosen product. You could grade the effort based on the following criteria: • Use of analytical marketing concepts to analyze the company and its products. • Degree to which information was sought and attained. • Quality of critique of company’s marketing program. • Quality of suggestions for future marketing. • Quality of writing. MARKETING MANAGEMENT FALL SEMESTER Instructor: E-mail: Web site: Campus: Office Hours Or by Appointment at Either Location Course Credits: 3 (Three) Class: Required Materials Marketing Management, 12th edition, by Kotler/Keller, Prentice-Hall 2006, ISBN 0-13-145757-8 and The Marketing Plan Handbook with Marketing Plan Pro, by Wood, Prentice-Hall 2005, 0-13-164149-2 COURSE PREREQUISITES: COURSE DESCRIPTION The characteristics and management of markets are described in topics that include the marketing environment, components of the marketing mix, market segmentation, and planning. COURSE...
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...Step-By-Step Guide: Building a Marketing Plan Step-By-Step Guide to Building a Marketing Plan KapConsultants By Sean Doyle and Martin McDermott AB/MT219: Marketing 6/20/2012 Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental. Page 1 Step-By-Step Guide: Building a Marketing Plan Marketing Plan Manual The marketing plan is an integral part of an organizations’ strategy for success. The overall goal of a Marketing Plan is to ensure the business will be profitable. The marketing planning process involves building a strategy for getting products and services to market in a meaningful, cost effective, and profitable way. This manual provides an outline of a basic Marketing Plan, using a descriptive format to guide the development of your final project. Pay close attention to the layout of the marketing plan outline. You will need to format your marketing plan using the same format. Marketing is an all-encompassing discipline, and quite literally, affects every aspect of a business. In fact, marketing has a profound impact on society as a whole, and the life of every individual. For this reason, learning the fundamentals of marketing and how to develop a basic marketing plan is essential to your success as a business professional and savvy consumer. The marketing planning process consists of a set of activities centred on delivering a quality product...
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...will communicate, judge and monitor the results of business decisions knowing how to make strategic investment decisions as well as operational decisions. II. Time Content Between the years 2001-2002, it is the time when the situation is to be analyzed where the financial and economic crisis happened. III. Statement of the Problem 1. How does Banco Rio made a strategic management in terms of its: a. Management and Human Resources b. Marketing aspects c. Corporate social responsibility d. Financial aspects e. Future Plans 2. What recommendations can be made to develop a continuous innovation and improvement on Banco Rio’s action plans? IV. Statement of the Objectives The case analysis sought to determine the strategic managements of Banco Rio. The following are the goals which the case analysis hopes to achieve: To know the strategies the Banco Rio had made to survived in their competitive environment. To made some recommendations about a continuous innovation and improvement on Banco Rio’s action plans. V. Areas of Consideration - SWOT analysis Strength. Euromoney magazine ranked Banco Rio as the overall best performing bank in Argentina. Banco Rio is one of Argentina’s financial services sector leaders. It operates in the corporate and financial sectors and maintains an active presence in the distribution and trading public and private securities...
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...in Business 2014/2015 Student Name: | Unit: 3 – Introduction To Marketing | Year Group: 12 | Tutor: Miss Chotai | Date Issued: | Submission Deadline: 27th March 2015 | Deadline Met: Yes/No | Task | Criteria to be met | Issue date(w/c) | Submission date(w/c) | Task 1 | P1, P2, M1 and D1 | 12th January 2015 | 2nd February 2015 | Task 2 | P3, P4, M2 and D2 | 16th February 2015 | 2nd March 2015 | Task 3 | P5 | 2nd March 2015 | 9th March 2015 | Task 4 | P6 and M3 | 9th March 2015 | 23rd March 2015 | Grading Criteria Met & date achieved: | | | | P1 | P2 | P3 | P4 | P5 | P6 | M1 | M2 | M3 | D1 | D2 | | | | | | | | | | | | Final Feedback to Student | Final Grade Awarded: | Fail | Pass | Merit | Distinction | I CONFIRM THAT THE ATTACHED ASSIGNMENT IS MY OWN WORK Student Signature: Date: Tutor Signature: Date: Internal Verifier: Date: INTERIM FEEDBACK RECORD Date | Comment | Target | | | | UNIT 3: Introduction to marketing ASSESSMENT CRITERIA To achieve a Pass grade the evidence must show the learner is able to: | To achieve a Merit grade the evidence...
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...three questions about key areas of the macroenvironment. • What demographic changes are likely to affect Sonic’s targeted segments? • What economic trends might influence buyer behavior in Sonic’s targeted segments? • How might the rapid pace of technological change alter Sonic’s competitive situation? Chapter 4 Your next task is to consider how marketing research can help Sonic support its marketing strategy. How can Sonic can measure results after the marketing plan is implemented. She wants you to answer the following three questions. • What surveys, focus groups, observation, behavioral data, or experiments will Sonic need to support its marketing strategy? Be specific about the questions or issues that Sonic needs to resolve using marketing research. • Where can you find suitable secondary data about total demand for Smartphones over the next two years? Identify at least two sources (online or off-line), describe what you plan to draw from each source, and indicate how the data would be useful for Sonic’s marketing planning. • Recommend three specific marketing metrics for Sonic to apply in determining marketing effectiveness and efficiency. Chapter 5 Sonic has decided to focus on total customer satisfaction as a way of encouraging brand loyalty in a highly...
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...Syllabus | | | | | |School of Business | | |MKT/571 Version 6 | | |Marketing | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Students may find it beneficial to refer to concepts learned in Economics. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the...
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...Big Issue? Two major comcast marketing strengths are a. variety of services Why do you think that’s true? Comcast does more than phones – internet services and movies, for example. What company should do? Continue to build upon preexisting services to offer more. b. name recognition - nation’s largest cable provider, with over 21 million video subscribers Why do you think that’s true? Annual report demonstrates customer base. What company should do? Advertise and extend into areas it does not presently cover. Two major marketing weaknesses c. Low percentage of phone subscribers Why do you think that’s true? Annual report demonstrates that the bulk of customers are internet/cable. What company should do? Try to get these customers interested in phone services too. d. high franchise feeds. Why do you think that’s true? It’s a high cost to Comcast to rent other company’s lines. What company should do? Negotiate better line cost rental charges, perhaps by exchanging services. Two major marketing opportunities e. On demand movie services from Comcast Why do you think that’s true? It’s a new service that’s associated with cable. What company should do? Press greater marketing initiatives to advertise this service. f. combined phone/dsl packages that include Comcast digital voice. Why do you think that’s true? ...
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...Elements of a Marketing Plan, Clarity Will Terrill MKT/421 February 22, 2016 Michael Ricco Elements of a Marketing Plan, Clarity Whether a company is just starting out or is trying to generate better results from current marketing techniques and strategies, it all begins with a marketing plan. A marketing plan is a guide for the marketing department of a company for a set time in the future, this could be 2 year or 7 years (Kerin, Hartley, & Rudelius, 2015). While each plan differs from one company to the next, there are some key features that need to be included. A marketing plan should include an analysis of where the business is, who the target market is, what the goals are for the selected time frame, what tactics are going to be used, and how much will it cost. It is important to keep the marketing plan up to date. This paper will be looking at and breaking down the marketing plan of Clarity, a division of Plantronics. Environmental Forces That Create Opportunity In the business world, the environment is always changing. Clarity has seen many changes through the years. All of which has forced Clarity to change how and who they market to. Clarity began 47 years ago as a handset developer and has since transformed into a multifaceted company that develops handsets, telephones, notification systems, and personal TV listeners. Why does this matter? It shows how much Clarity has changed due to the changing technological environment in which this company resides...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...[pic] WATERFRONT QUARTER, HUDDERSFIELD DEWSBURY CENTRE, DEWSBURY |Assignment title |Task 1 – The Role of Marketing | | | |Assessor |Jo Holmes | | | |Date issued |15th September 2014 | |Interim Deadline | |Final deadline |2nd November 2014 | |Duration (approx) | | | | |Qualification suite |BTEC Level 3 BTEC National Diploma in Business | |covered | ...
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...COURSE DESCRIPTION FORM School/Faculty/Institute Sabancı University, Faculty of Management Program B.A. in Management Semester Summer 2014 Course Code MKTG405 Course Title in English Marketing Strategy Course Title in Turkish Pazarlama Stratejisi Language of Instruction English Type of Course Lecture/Seminar/Practical/Fieldwork Level of Course Senior, Junior Intermediate Semester Summer Hours per Week 3 Number of Credits 5 ECTS Grading Mode Letter Grades (A: 100-93, A-: 92-86, B+: 85-78, B: 77-70, B-: 69-63, C+: 62-50, F:49-0) Pre-requisites Principles of Marketing or Introduction to Marketing Course Description MKTG405 will deepen students’ knowledge of marketing strategy. Students will not only be provided with a capstone class that enables integration of their learning in marketing (“pull it all together”), but they will be equipped with thinking strategically when making and implementing marketing decisions (“strategic decision making”). Extensive application of specific analytical approaches and tools for understanding customers, competition, and markets (“applications of marketing data and information”) will help students in developing an appreciation for the relationship between marketing and the other functional areas of business. Course Description in Turkish MKTG405, öğrencilerin pazarlama stratejisi bilgisini derinleştirmeyi hedefler. Öğrencilere pazarlama bilgilerini entegre edebilme kabiliyeti kazandırmanın yanı sıra, pazarlama kararlarına...
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