This assignment stresses the fact that how important Branding is to consumers and to various organizations. The assignment focuses on the fact that how Branding impacts the mindset of consumers and organizations on the whole.

The assignment further details the concept of Branding, defines Branding and explains the concept of Brand Equity, importance of consumers and customers in the process of Branding and also how important is Branding to professional marketers.

"I would like to acknowledge and thank Dr Mark Venables for his kind guidance and advice during the course of this assignment"

Branding has always been around for centuries as a means to differentiate between the goods of one firm from those of another. In fact, the word brand is derived from the Old Norse word brandr, which means "to burn,"

Branding is a major issue in product strategy. As Russell Hanlin, the CEO of Sunkist Growers, observed:"An orange is an orange....is an orange. Unless....that orange happens to be Sunkist, names 80% of consumers know and trust."Well Known brands command a price premium (Kotler P 2003). At the same time, developing a branded product requires a great deal of long term investment, especially for advertising, promotion and packaging.

Branding can be defined as the "Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers" (Businessdictionary.com 2009).

Branding is the process which involves decision making which facilitates the establishment of an identity for a product with the goal of differentiating it from others. In the economic markets where there is fierce competition and consumers may select from among many