Snapchat was proposed in a product design class at Stanford University by Evan Spiegel. Snapchat had created a new way to communicate with friends that is fun and interactive, while creating a sense of privacy through its disappearing messages, photos, and video’s. Also lets you send them directly to friends or to everyone who follows your Snapchat account.

Snapchat's popularity became popular through word of mouth, mainly through teenagers. The spread of word was first through college friends at Stanford University but its popularity didn’t start until it made its way into high schools and it became a way of communication for teenagers.

Parents were starting to join Facebook, so teens were looking for somewhere else to go and Snapchat