Premium Essay

Why Is Tesla So Appealing?

Submitted By
Words 196
Pages 1
Over the last hundred years, Automobiles have been a major part of our lives. Each design improving many aspects to make our life easier, and with new technology we can make cars that are safer, more environmentally friendly, and have a more appealing design and price. One such car is the Tesla. Teslas have a very unique design, that you rarely see in any other car. This is what makes the cars so appealing. For example the door handle of the Model S, It slides out and retreats with the control of a key fob. Car designers never put much thought into the handles, expect the ones that work for Tesla. As you approach the car for the first time, your first contact is through the door handle," von Holzhausen said. "It's a memorable experience.

Similar Documents

Premium Essay

Tesla Motors

...cheap rentals along highways. Set up in the shoppings malls! Increase consumer volume through segmentation and targeting! Capitalize off it by strategic positioning! Provide great service and a top-notch product, along with nifty little trinkets, and create customer value. What is Tesla? - Tesla Motors Inc is a public, California based electric car manufacturer. They have recently introduced the Tesla Model S. This was their second car, a fully electric luxury sedan. Tesla are a relatively new company with little market share, although this has increased due to the Model S’s explosive sales. What problems do Tesla face? - As they are relatively new (founded in 2003), they have little control over market direction. Customers are likely to be less familiar with the brand as they would with competitors such as Audi, Toyota or Mercedes. Also, the product itself is foreign; as Paul J. Darcy (n.d.) states ‘they must sell an entirely new model of buying and owning a car’. The technology and application of that technology are unknown to the general population. What is Tesla’s solution? - The conventional method of selling cars would be to set up a dealership on a highway. Rather than do this, Tesla have opted to base their stores and showrooms in malls. Small shops, with often only one car on display, allow customers easy access to information “They could walk right in and immediately talk to a...

Words: 1856 - Pages: 8

Free Essay

Market Analysis: Tesla

... Structure  ……………………………….        12   Unique  Resources  and  Capabilities  …………………….        13   External  Analysis  …………………………………………………....        14   -­ -­ -­ Customers  and  Competitors  …………………………….        14   Porter’s  5  Forces  …………………………………………        16   PEST  Analysis  ……………………………………………        18   SWOT  Analysis  ……………………………………………………….      21   Innovation  ……………………………………………………………..      22   Strategic  Framework  &  Strategic  Alternatives  ……………………..      23   Implementation  ………………………………………………………..      24     3       Executive  Summary​   : The  intent  of  this  project  was  to  learn  more  about  Tesla’s  present  situation  and   learn  about  what  their  goals  are  for  the  future.  We  chose  Tesla  for  this  project  because   collectively,  we  feel  that  it  is  one  of  the  most  groundbreaking  companies  to  emerge  in  our...

Words: 6189 - Pages: 25

Premium Essay

Work

...Executive Summary Tesla Motors started with the objective of facilitating the growth of the electric car by making compelling vehicles first began with the Roadster, a solely electric operated sports car to complete with high performance supercars to prove that electric technology was viable and an electric car didn’t have to be boring.Tesla then expanded its technological advantage to the luxury sedan market. The Model S, a zero emission and sustainable luxury sedan, was then introduced as their second electric car in 2012 to compete in the performance luxury sedan segment. The Model S won numerous awards. Tesla Motor is aiming to make the electric car mainstream and build Tesla Motors as a brand. Thus Tesla is the only automaker that sells zero-emission sports car in serial production at present. This report will cover marketing plan for Model S electric car in Canadian market focusing Vancouver area. As per survey data, it appears Tesla have recently opened their 2nd Canadian store in Vancouver in May 2014. The first Canadian store was opened in Toronto in Nov 2012. The growth strategy for Vancouver area will be market penetration. Tesla’s goal is to accelerate the world’s transition from gasoline powered vehicles to electric mobility with increasingly affordable electric cars. To achieve this goal, Tesla have following current strategies; * Business level Strategy: A focused differentiation strategy because their customers are mainly from middle and upper...

Words: 12448 - Pages: 50

Premium Essay

E-Commerce Marketing Plan

...E-Commerce Marketing Plan | August 21 2011 | Internet marketing strategy for Tesla Tech | At Tesla Tech they offer a variety of computer related services. Services offered include standard computer repair, upgrades, custom gaming personal computers, accessories, and much more. Tesla Tech’s Marketing niche will be fairly pinpointed, set to cater to the older generation that needs and wants to learn how to use modern day computers and do not have the means to learn. This strategy will bring new business and keep customers returning to our website to learn about different applications and functions of the new computer that they purchased from Tesla Tech. This market is fairly untapped in the online and even onsite marketplace. Tesla Tech plans to offer this online service free of charge to customers that buy custom made or brand new desktop or laptop computers from our online e-commerce website. This will allow the company to generate many new customers within the age rages of 45+ who may be timid or reluctant to buy a new pc because of their perception that they do not have the necessary tools or knowledge to complete basic computer related tasks. Sales of new computer will increase since our entire strategy will thrive on the fact that consumers will know that they will be able to log-in to our video tutorial database and educate themselves on whatever subject they need help with. Our main demographic will be single or married woman age 45 and up. This demographic was...

Words: 1840 - Pages: 8

Premium Essay

Tesla Case Study (4,000 Words)

...Executive Summary This report provides a strategic analysis on Tesla. The findings consist of an Internal and External analysis of the Automotive Industry focusing mainly on the UK, a resource based view and value chain analysis of Tesla, an analysis of two PR crises and to conclude an evaluation of Tesla’s strategies. 1. External Analysis The main findings from a PESTLE analysis found that legal and technological factors had the most significant affect on the UK automotive industry. In particular UK laws that enforce vehicle CO2 emission standards are forcing manufacturers to produce more eco-friendly cars. In addition, fast changing technology is increasing innovation and creating new market segments such as the Electronic Vehicle. The main findings from a Porters 5 Forces Analysis shows: The threat of new entrants is low, the risk of substitutes is low, the buyer bargaining power is high, supplier bargaining power is moderate and the intensity of rivalry is high. This concludes that the industry is still attractive and profitable for those who are already in it. 2. Internal Analysis An internal analysis of Tesla showed that their man competitive advantage comes from their vast amount of intellectual property and infrastructure. Tesla also has large amounts of capital being invested into the company to further boost production and innovation. 3. PR Crises The two examples of PR crises found that Tesla is a company who take CSR and brand reputation seriously. They are...

Words: 4468 - Pages: 18

Premium Essay

Imc Plan - Tesla Motors

...Budget…………………………………………………………………………...Page 12 Overall Communication Objectives………………………………………………………..Page 13 Overall Creative Strategy…………………………………………………………………..Page 13 Creative Execution………………………………………………………………………....Page 15 Media Strategies……………………………………………………………………………Page 18 Activity Schedule…………………………………………………………………………..Page 21 Plan Assessment and Evaluation…………………………………………………………...Page 22 Bibliography………………………………………………………………………………..Page 23 Introduction Tesla was created in 2003 in the Silicon Valley by a group of engineers including current CEO, Elon Musk. They created the first fully electric vehicle and then released the Model S in 2012 which came to market as the first fully electric luxury vehicle. The Model S can drive 426 kilometers on a single charge. Tesla tapped into a market that is still expanding and growing with more and more competitors entering the market every day. Tesla is a young and innovative company with many new ideas and are planning to launch a new vehicle in 2015. Right now because Tesla is such a new company they are only able to produce 22,000 vehicles internationally, which means there is currently a greater demand than there is supply. The IMC plan our company has developed will help solve this...

Words: 6531 - Pages: 27

Premium Essay

Brazil Group Project

...International Expansion Report Tesla Motors, Inc. November 21, 2011 Rio Consulting Group Michael Dawes James Hadel Daniel Ma Simon Qin International Expansion Report | Tesla Motors, Incorporated | Rio Consulting Group Executive Summary Founded in 2003, Tesla strives to design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. Currently, Tesla’s presence internationally is limited to dealerships in Europe and a minor production plant in Britain. In order to be best positioned moving forward, we recommend expanding into Latin America and Asia Pacific to better fulfill CEO Elon Musk’s primary goal to commercialize electric vehicles all the way to mass market. As we predict slow growth for the standard auto industry, we believe the electric vehicle industry is extremely attractive for several reasons, including high oil prices, less greenhouse gas emissions and government incentives. Our best estimates suggest the electric vehicle industry will have average growth rates of 35 – 40% over the next 10 years. International expansion, if done correctly, can help improve upon Tesla’s current strategic position in order to become the global leader in electric vehicles. We have determined that the optimal points of entry for the market are in Brazil and Singapore. In addition to gained access to the two fastest growing regions in the segment, the two locations are attractive for many political, economic,...

Words: 12486 - Pages: 50

Free Essay

Apple's Future

...Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs, and car the right focus? Was Apple doing down the best path in watches and wearables? Should Apple shift direction in TVs? Did it make sense for Apple to enter the car business, and if so how? The Apple Watch When Apple released the iPhone 6 in September 2014, it also revealed the long-anticipated and much-rumored Apple Watch, which would ship in late April 2015. In announcing the Watch,...

Words: 11550 - Pages: 47

Premium Essay

Hehehe

...Pretotyping@Work Invent Like A Startup, Invest Like A Grownup Jeremy Clark Co-Founder, PretotypeLabs First Edition ! Copyright © Jeremy Clark 2012 PretotypeLabs.com AUTHOR’S NOTE This is an economics book. Before you drop it like it’s on fire and run screaming from the room, let me explain. Economics is the study of resource scarcity and choice; it helps clarify the trade-offs we face when we make decisions about where to put our time and money, when and how much we should spend or save. In the context of innovation, economics informs the type and number of innovations attempted in a given period - how bold, how aggressively pursued, and how funded. This book describes an approach to innovation decision making that can break enormously wasteful historical trade-offs in resources. The goal of this book is to enable the practical application of that approach - pretotyping - within mature companies looking to improve the effectiveness of their front-end innovation processes. My colleague and friend Alberto Savoia is the originator of the term pretotype and much of the theoretical foundation for pretotyping. For an entertaining and rapidly-digestible primer on the method, I commend his excellent book Pretotype It1. I owe Alberto - and his many collaborators at Google, where pretotyping abounds - a profound debt, and I heartily acknowledge his prior art. This book is based upon the Pretotyping@Work workshop materials I developed with Alberto that makes pretotyping...

Words: 12513 - Pages: 51

Premium Essay

Uber

...cracked the world’s largest transportation market in China. Through the expansion in large cities, under the fierce competition in the China’s taxi market, ride-hailing service provided by Uber achieves great success and obtains consumer’s loyalty while faces lots of problems respectively. Objectives Individual Objectives Uber’s chief executive officer (CEO), Travis Kalanick, aims to make Uber’s market in China surpass the United States. Corporate Objectives Looking at data of Chinese online chauffeur market in 2015, Uber only held 8.4% of the market share. Therefore, Uber still has huge upside potential to earn more market shares. In addition, Uber tries to develop various types of cars, like “People’ Uber”, “Uber Green”, and “Tesla”, which have already exited. Improving consumers’ satisfaction is also one of Uber’s objectives. Uber aims to provide safer, comforter, and quicker service to attract consumers and raise consumers’ loyalty. In order to encourage employees’ enthusiasm, Uber even tried to create a reward system. Fortunately, due to the well development before entered China,...

Words: 2988 - Pages: 12

Premium Essay

Target Market

...New Product Launch Marketing Plan Marnice Gaston, Heather Manypenny, Yesenia Rodriguez, Rama Krishna Kullapally, Aya Tsuchiya MKT/571 April 27, 2015 Isaac Owolabi New Product Launch Marketing Plan Target Summary The first Target store opened in 1962 in the Minneapolis suburb of Roseville, Minn., with a focus on convenient shopping at competitive discount prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering differentiated merchandise and outstanding value with its Expect More. Pay Less® brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being ranked as one of the most-visited retail Web sites. Target is recognized as a leader in innovation across the retail industry. From pioneering the concept of designer partnerships to consistently being best in class in store design, Target remains focused on not only meeting, but exceeding, its guests' needs. To remain relevant to its guests over time, Target continually reinvents its stores, including layout, presentation and merchandise assortment, to create an engaging shopping experience. BMW Summary BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto Company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke Company morphed into Bayerische Motoren Werke GmbH, which was duly converted...

Words: 2891 - Pages: 12

Premium Essay

Management

...The Toyota Global Vision Akio Toyoda President Toyota Motor Corporation 1. Thank you for taking the time to be with us here today. I will take this opportunity to describe for you our newly drafted Toyota Global Vision. 2. The word “vision” conjures notions of quantitative targets for things like sales and operating income in some sort of time frame. What we have prepared is a vision of a different kind. We have sketched the outlines of the kind of company that we want to be. We have identified the values that we want to cherish. Our vision is thus a qualitative rendering of our ideal for Toyota and of the path that we will take toward bringing about that ideal. The executives responsible for our regional operations will determine the roles for their operations to play in fulfilling the vision. They will translate the vision’s emphases into concrete management targets. In my remarks, I will outline the vision. And I will describe my expectations of our regional operations. 3. In the backdrop of this vision, there is our fall into the red after the Lehman Brothers collapse, as well as our reflection over a series of quality problems. I came to realize the necessity of having a dream or goal that all people who work for Toyota could have in common, one that would define what kind of company we want to be—what kind of company we should be. As for our series of quality problems, I, personally, played a direct role in explaining to the U.S. Congress, to members of the media around...

Words: 4579 - Pages: 19

Free Essay

Student

...IC-TMT20121 PESTLE Analysis on Toyota Prius Abstract Toyota Prius Hybrid is using the Hybrid Synergy Drive (HSD) that perfectly optimizes power from both petrol engine and electric motor according to the driving condition. The electric vehicle (EV) which allows the vehicle run purely for low noise and zero fuel consumption [1]. The objective of our research paper is to investigate the factors that move Toyota Prius into production. The research is based on the PESTLE analysis (which is based on various factors like P-political, E-economy, S-social, T-technology, L-legal and E-environment) by using secondary data and qualitative analysis. In annuals ales worldwide since 1997 until 2011, Toyota Priusis performed well and popular in global market. Based on the analysis, Toyota Prius did move into hybrid vehicle production which influenced by the factors that mentioned above (PESTLE). Keyword: PESTLE, Toyota Prius. 1.0 Introduction Toyota Prius is a compact sedan which manufactured and developed by Toyota. Prius was named with meanings “ahead or leading” and “the predecessor of cars to come”. The first generation of Prius experienced great sales in US with 32% grow from2001 to 2003. It became the world first mass-produced gasoline electric hybrid car with aimed to reducing air pollution and increasing fuel efficiency. The second generation was redesigned as a mid-size lift back, with the redistributed on interior design and mechanical space significantly increasing luggage...

Words: 9447 - Pages: 38

Free Essay

Francesca Licata Is317 4-12-2013

...indexing all the world’s knowledge and putting rovers on Mars – would build a bullet train that is both one of the most expensive per mile and one of the slowest in the world? Note, I am hedging my statement slightly by saying “one of”. The head of the California high speed rail project called me to complain that it wasn’t the very slowest bullet train nor the very most expensive per mile. The underlying motive for a statewide mass transit system is a good one. It would be great to have an alternative to flying or driving, but obviously only if it is actually better than flying or driving. The train in question would be both slower, more expensive to operate (if unsubsidized) and less safe by two orders of magnitude than flying, so why would anyone use it? If we are to make a massive investment in a new transportation system, then the return should by rights be equally massive. Compared to the alternatives, it should ideally be:         Safer Faster Lower cost More convenient Immune to weather Sustainably...

Words: 13625 - Pages: 55

Premium Essay

Ob Model

...ACKNOWLEDGEMENT We express our deepest sense of gratitude to the respected course instructor, Kashfia Ahmed, faculty of Business Administration, East West University, who assigned our group to prepare this report. Her helpful suggestions and important guidelines on this analysis preparation helped us a lot in preparing this report. Her valuable instructions, constant inspiration, enormous patience and affectionate guidance contributed a lot to our academic experience throughout the course work. Finally, we would like to offer our thanks to our group members for providing various facilities, help and the moral support to accomplish the work properly. Letter of Transmittal 7th August, 2014 Kashfia Ahmed Department of Business Administration East West University Subject: Submission of a Term paper on the STP and Marketing mix of Toyota Honorable instructor, We would like to draw your kind attention to the fact, that it is a great pleasure for us to submit this assignment about ‘Term paper on the STP and Marketing mix of Toyota ’. Six of us have worked together on this paper and tried our best to make this term paper up to the ideal standard. We have enjoyed at every instant of doing this assignment. However, if some of the aspects are unintentionally disregarded, we hope that you would ignore discrepancies considering our limitations. It would be very kind of you if you can give us further suggestions for the future...

Words: 5083 - Pages: 21