...MIS-502, Fall-2015. NBA: Competing on Global Delivery with Akamai OS Streaming 1. Why is it important that all fans in the world have the same experience? A. It is very important that all fans in the world have the same experience to avoid the feeling of exclusion from the non- American fans. Akamai Company should maintain its website in an efficient manner which includes less streaming in video, RSS feeds etc. The NBA has real assets to expend itself around the world because, it contains numerous other countries players. Fans would be able to view whatever they want by using Akamai website with NBA. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? A. Each team has its own franchise. Each team has to build its own image to become more powerful in franchise market. It is important that franchise owners are able to distribute the content, and publish the live events. Individual franchise owners will also able to gain exposure for their franchise with fans as well as business partners. The franchise owner is able to have access to a segment of the population that the NBA can’t reach. 3. Using the competitive forces model illustrated in Figure 2.3 of the text, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in this market? A. According to figure 2.3, there are five competitive forces which explained the E-commerce sway industry structure...
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...NBA Case 1. Using Porter’s competitive forces model, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in the market? First by analyzing the NBA’s market by utilizing Porter’s competitive forces model, we need to look at potential entrants, suppliers, substitute products, and customers. Now potential entrants that could be competitors to the NBA could be less prestigious basketball leagues, national leagues, and other professional sports leagues that try to take away their customers like the NHL or MLB. As for substitute products other professional sports would also fall under this category as well along with amateur content uploaded onto other streaming sites that would lure consumers away from the NBA main website like Youtube for instance. As for customers, their bargaining power is very high in this business because they have several alternatives from television, to live games, and radio. One of the advantages that NBA.com has is its additional content when it comes to statistics and scores of other teams as well as insights and commentaries on matches. Akamai helps the NBA compete in the world market by allowing basketball fans throughout the world to access as fast as possible NBA’s virtual assets. It also allows the NBA to focus on specialized niche. 2. Using Porter’s generic strategies model, what do you think is the NBA’s overall strategy or strategies? The NBA’s overall strategy is differentiation. This is because...
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...I think Lebron is the best player in the NBA. Because every game he plays in the NBA he was put more than 17 points. Plus he is called king James for a reason and that reason is that he is the best player on the court every time he plays a NBA game. He is always destroying the person who is guarding him. I will be talking about three reason why Lebron James is the best player in the NBA. The first reason I will be talking about today that. He is 7th in all-time scoring in the NBA. Let me tell you why because he been scoring points right of the bat when he came in the NBA. He been scoring more than 17 points per game. He has in total 30,021 points in his career total. Lebron averaging around 28 points per game. The second reason...
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...1. Why is it important that all fans in the world have the same experience? Since Akamai is a famous content delivery network company and having distributed computing platform across the world, NBA wants their end users to have same experience around the world while they surf the content from NBA.com. When user browse a url of NBA.com, then users browser gets redirected to one of the Akamai’s browser and starts delivering content from nearest available data server. Since Akamai having servers count of around 25000 across the globe, they can deliver the content of NBA in an efficient way. Akamai Stream OS feature helps NBA to deliver its rich media assets without any interruption to the customers. Having the data centres and servers across the globe, Akamai allows end users to connect to their nearest content provider servers having access with lower distraction and less network traffic. NBA expected workflow and process of delivering their rich media content is available with Akamai, which made it to deliver same experience around the world. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? Akmai Stream OS is an enterprise solution which simplifies customer's rich media/content delivery. It is also provided with different tools in it ,which helps in managing the content and also enforcing the business policies Akamai Stream OS feature allows different firms of NBA league to telecast...
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...Should the Kings Stay In Sacramento? For many years, there has been an ongoing debate about moving the Sacramento Kings to Seattle and becoming the Supersonics. Although it may sound like a great idea, there are good and bad consequences that come with them moving or staying at either city. The reason for such a controversial debate revolves around money and fans. A group led by the investor Chris Hansen had a deal with the Kings owners with the idea of moving the team to Seattle. Once the idea became known by everyone, the debate grew. The cities of Seattle and Sacramento both want the NBA franchise for many reasons. Having an NBA franchise in Sacramento will help the economy and fans, and will keep the only professional sports team in Sacramento. The reason Seattle wants the Kings franchise is because it will benefit Seattle’s economy. The franchise will be playing the next couple of seasons in Key Arena, and, in the meantime, a new $490 million arena will be built in downtown Seattle. According to a column in the Bleacher Report, “The public will pay $200 million and that money will be paid back using ticket sales and rent money. If not, Hansen himself will be responsible” (Lingberg). Hansen is getting the public on his side by using them to get the Kings to come to Seattle. With the Kings becoming the Supersonics it will help boost Seattle’s economy by opening jobs at the new arena, the expenses that will be made at the arena, and all the Supersonic merchandise that will...
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...history of NBA today. I will finally put to rest all of the doubt that Michael Jordan is, was, and will always be the best player ever to play in the NBA. I know I sound bias but everyone in the world is comparing LeBron James to Michael Jordan. There are many similar traits about the two players but there are also many differences. I will cover as many as possible in both areas about both players and once you read the facts you will finally understand why Jordan is the King not James. Michael Jordan started his basketball career when he went to the University of North Carolina. While attending college he won a national championship and cemented that he was a great college player. Jordan was drafted into the League in 1984 and from there the rest is history. Michael Jordan was a Six-time NBA champion (1991-93, 1996-98); NBA MVP (1988, '91, '92, '96, '98); 10-time All-NBA First Team (1987-93, 1996-98); All-NBA Second Team (1985); Defensive Player of the Year (1988); Nine-time All-Defensive First Team (1988-93, 1996-98); Rookie of the Year (1985); 14-time All-Star; All-Star MVP (1988, '96, '98); Two-time Olympic gold medalist (1984, '92). He was also the all-time leader for average points per game with 30.1. LeBron James was drafted into the league straight out of high school in 2004. He has played in the NBA for ten years and for two teams. LeBron is a three-time NBA regular season MVP and one-time NBA Finals MVP, two-time Olympic gold medalist, is an eight-time NBA All-Star...
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...Letting kids play in a professional league a year removed from having to ask to use the restroom sounds a little ridiculous. The NBA has set an age restriction to enter the league at 19 years old in 2006(Rossen, Jordan Michael. "NBA's Age Minimum and Its Effect on High School Phenoms, The." Va. Sports & Ent. LJ 8 (2008). Although there was no former restriction, this approach in drafting players still appeares to be too young. Former players have said the quality of play in the NBA has taken a toll as more college freshman elect to forgo the rest of their college careers and enter the NBA draft. Not only has the quality of play suffered in the NBA but in the NCAA as well as more of heavily scouted players head towards the draft. There has also been problems with players getting released from the NBA that have not acquired their bachelor's degree. However there could be a problem with high school phenoms not choosing to go to college at all but play overseas. This is why The NBA and its potential employess would benefit from restricting domestic players from entering before the age of 21. The NBA is a professional league making roughly $5 billion dollars and is comprised of the top basketball players in the world(Mitchell, VyShaey. "Will NBA Players go to...
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...1. Why is it important that all fans in the world have the same experience? It is important that all fans in the world have the same experience because not all of the best players in the world come from the United States anymore. The number of players in the NBA coming from other countries has grown greatly in the last 10 to 15 years. With so many players coming from other parts of the world, its important for the fans to be able to follow their favorite players, teams and sport from anywhere. Also, as in any business, it’s ultimately about making money. If your content is viewable all over the world, fans can purchase merchandise throughout the world as well. Companies that advertise on your website can also be solicited throughout the world. Also, the easier, the faster, and better quality that is received increases the likelihood of these advertisements hitting the targeted markets. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? This allows the individual team owner to promote their own business in their own ways in which they see fit. This is especially useful if a team owner wants to promote local advertising within certain cities and promote other products worldwide. Because the owner should know his fans the best. The people from NBA headquarters do not know as much about the people in the stands as the owner should. 3. Using the competitive forces model illustrated...
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...is, Kobe or LeBron. People can and will go back and forth for hours explaining their argument why Kobe is a better player, and at the same time, they’ll make their argument why LeBron is right below him. These arguments can and have been flipped. With the facts and background of the two, there is only one player that is better than the other. Kobe Bean Bryant, born August 23, 1978 in Philadelphia, Pennsylvania is a pro and star basketball player for the Los Angeles Lakers. Kobe entered the NBA draft fresh out from high school, and was selected by the Charlotte Hornets, but during the draft he got traded to the Los Angeles Lakers. He has played for the Lakers his entire career,...
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...ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming CASE 1 VIDEO CASE Systems SUMMARY The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. URL http://www.akamai.com/html/customers/testimonials/nba.html NOTE The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. CASE The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the continued Chapter 3, Case 1 NBA: Competing on Global Delivery With Akamai OS Streaming 2 NBA has a large international following...
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...bring them to my games.”Don’t put him [Johnson] on an Instagram for the world to have to see so they have to call me. And don’t bring him to my games.”(nba.com) Since then Mr. Sterling has been banned from the league for life and he was fined $2.5 million dollars. He has no authority over the Clippers and can’t attend any NBA game. NBA commissioner Adam Silver also stated that he would move to force Sterling to sell the Clippers. He stated he would do this based on “willful violation of the rules”, and it would require the consent of three-quarters of the other NBA owners. (Wikipedia.org) On May 26th Sterling made a statement denying all of the charges against him and he refused to sell the Clippers. Donald Sterling’s wife, Shelly, reached a deal to sell the Clippers to Steve Ballmer for $2 Billion dollars on May 29th. Shelly Sterling agreed not to sue the NBA and to assure the league against other suits possibly brought on by her husband. The next day her husband sued the NBA for $1 billion dollars stating it had violated his constitutional rights and antitrust laws. On June 4th Mr. Sterling’s attorney announced the Mr. Sterling wasn’t going to sue the NBA after all and that he agreed to the sale of the Clippers for $2 billion dollars. The sale of the Clippers is still pending a majority vote of the league’s owners to approve. (Wikipedia.org) Background on Donald Sterling Donald Sterling...
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...Why Michael Jordan is The Best The greatest of all time Air Jordan.Michael Jordan set many of records while in the NBA. He also won many titles and was the most popular athlete ever to play sport. He was the most recognized sports player of his time. Michael Jordan Is the best athlete ever to play in the NBA. Michael Jordan Won The NBA championship many of times and set the regular season record. ``You don't ever want to say `never','' he says, ``but I don't think the NBA will ever again attain the glory it did with Michael.'' Does this mean that the NBA will never be as popular as it was when MJ was playing. Or will it never reach the potential that it should of. MJ was the number one athlete his entire time during the NBA. He was the...
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...INFORMATION SYSTEMS, ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming VIDEO CASE Systems TAGS SUMMARY Firm strategy; IT strategy; value chain; network based strategies; strategic ecosystems; strategic partners. The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. http://www.akamai.com/html/customers/testimonials/nba.html The Akamai video is a high quality video that requires a broadband connection of greater than 5 MBPS. The video plays best at connection speeds of greater than 15 MBPS (Cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. URL NOTE CASE “The National Basketball Association (NBA) is North America’s premier professional men’s basketball league, composed of thirty teams: twenty-nine in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball continued Chapter 3 Case 1 NBa: CompetiNg oN gloBal Delivery With akamai os streamiNg...
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...more than the other. No matter the person you are or the family you have we are all different and use certain effects that takes place in our lives as positives or negative. NBA players are no different. They have goals, are determined to achieve them and use life challenges as motivation. Neither is better than each other but they use their life styles from their childhood as motivation to do better, to be better. Isn't that our goal in life, try to find a way to do better for you, your friends and family? We are born to want more, to live more and to be more than the last. NBA players all have different reason and paths to where they are now but they are no different than the next. Some players lived difficult lives and some have them planned out, but both paths have a major impact on how they will play in the NBA. Motivation has a way of pushing people to do more than they are capable of. For example Lebron James, a very talented NBA player, uses his difficult childhood as the foundation for his motivation. He never lived an easy life, whether it was growing up with a single mother or living in a bad neighborhood, life always had it out for him. He didn’t let that bring him down; instead he used that to his advantage. Freedman (2008) stated the Lebron James said “I think the reason why I'm the person who I am today is because I went through those tough times when I was younger”. Growing up with a bad past or a difficult life...
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...history of NBA today. I will finally put to rest all of the doubt that Michael Jordan is, was, and will always be the best player ever to play in the NBA. I know I sound bias but everyone in the world is comparing LeBron James to Michael Jordan. There are many similar traits about the two players but there are also many differences. I will cover as many as possible in both areas about both players and once you read the facts you will finally understand why Jordan is the King not James. Michael Jordan started his basketball career when he went to the University of North Carolina. While attending college he won a national championship and cemented that he was a great college player. Jordan was drafted into the League in 1984 and from there the rest is history. Michael Jordan was a Six-time NBA champion (1991-93, 1996-98); NBA MVP (1988, '91, '92, '96, '98); 10-time All-NBA First Team (1987-93, 1996-98); All-NBA Second Team (1985); Defensive Player of the Year (1988); Nine-time All-Defensive First Team (1988-93, 1996-98); Rookie of the Year (1985); 14-time All-Star; All-Star MVP (1988, '96, '98); Two-time Olympic gold medalist (1984, '92). He was also the all-time leader for average points per game with 30.1. LeBron James was drafted into the league straight out of high school in 2004. He has played in the NBA for ten years and for two teams. LeBron is a three-time NBA regular season MVP and one-time NBA Finals MVP, two-time Olympic gold medalist, is an eight-time NBA All-Star...
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