...AKAMAI CASE STUDY Victoria’s Secret Web Site Raises the Bar on Customer Experience with Content Delivery from Akamai and IBM Akamai Delivers Record Traffic, Improved Performance, and $1,000,000 in Infrastructure Savings “It’s one of those great situations where everybody wins. Akamai enables VictoriasSecret.com to efficiently distribute content for our global e-commerce site while reducing the load on our infrastructure. This provides customers a fast, seamless user experience.” — Chris Evans, Webmaster, VictoriasSecret.com The Challenge The Unpredictability of Marketing and the Online Channel In January 1999, Victoria’s Secret aired its first-ever Super Bowl commercial, announcing the live Webcast of its Spring Fashion Show. The site was flooded with millions of hits within the first few minutes after the spot ran. Just a few days later, the Live Webcast drew a recordbreaking worldwide 1.5 million visitors. This incredible drawing power posed technical challenges for VictoriasSecret.com and many customers were turned away due to the Web site’s inability to support the traffic bursts. Immediately after the 1999 Spring show, VictoriasSecret.com executives began preparing for an even bigger event – the 2000 Victoria’s Secret Fashion Show, Webcast live from Cannes, France. The Victoria’s Secret team recognized they needed to deliver an incredible user experience with improved traffic management and faster content distribution. “After the tremendous response we received...
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...ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming CASE 1 VIDEO CASE Systems SUMMARY The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. URL http://www.akamai.com/html/customers/testimonials/nba.html NOTE The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. CASE The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the continued Chapter 3, Case 1 NBA: Competing on Global Delivery With Akamai OS Streaming 2 NBA has a large international following and is televised...
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...where they work, how much they work, or with whom they interact face to face or electronically. The Internet is an integral part of our everyday lives. Because of the distributed nature of the Internet, there is no single point of measurement for total Internet traffic. Internet traffic data from public peering points can give an indication of Internet volume and growth, but these figures exclude traffic that remains within a single service provider's network as well as traffic that cross private peering points. AKAMAI Technologies is currently a content delivery network industry leader. AKAMAI is a company that provides a distributed computing platform for global internet content and application delivery. However, over the past five years the industry has begun to shift, resulting in more competitors entering the market and additional demand for new and improved services. This paper discusses how the company made it through difficult instances. AKAMAI as a Business, a Commercial Service and a Network Provider The father of the Web foresaw the congestion of network, and he challenged colleagues at MIT to invent a fundamentally new and better way to deliver Internet content. Exposing such an academic problem would ultimately result in a service that is revolutionizing the Internet. Tom Leighton and Danny Lewin, developed a set of breakthrough algorithms for intelligently routing and replicating content over a large network of distributed servers – without relying n centralized...
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...STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming VIDEO CASE Systems TAGS SUMMARY Firm strategy; IT strategy; value chain; network based strategies; strategic ecosystems; strategic partners. The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. http://www.akamai.com/html/customers/testimonials/nba.html The Akamai video is a high quality video that requires a broadband connection of greater than 5 MBPS. The video plays best at connection speeds of greater than 15 MBPS (Cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. URL NOTE CASE “The National Basketball Association (NBA) is North America’s premier professional men’s basketball league, composed of thirty teams: twenty-nine in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball continued Chapter 3 Case 1 NBa: CompetiNg oN gloBal Delivery With akamai os streamiNg 2 in the United States. The NBA...
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...3: Akamai Technologies BU fall semester 2012 Akamai Technologies, Inc. is an Internet content delivery network headquartered in Cambridge, Massachusetts. U.S. Akamai's network is one of the world's largest distributed-computing platforms. The company was founded in 1998 by Daniel M. Lewin (then a graduate student at MIT) and MIT Applied Mathematics professor Tom Leighton. Akamai is a Hawaiian word meaning smart or intelligent with connotations of insightful, wise or skillful. 1) Akamai need to geographically disperse its servers to deliver its customer`s web content much faster and closer to end user, so a user in New York city for instance will be served LL Bean pages from new york metro area Akamai server and vice versa. 2) Yes I would sign up for Akamai`s service because it has more than 73000 servers and provide a good service. There many other alternatives like blue coat, lime light and mirror image internet. 3) Akamai also offers a product line called advertising decision solution, which provides companies with intelligence generated by the internet`s most accurate and comprehensive knowledge base of internet network activity. Advertiser can deliver ads based on country, region and city .marketing and information service will benefit a lot from the Akamai service. 4) Major business do not distribute their video through p2p networks because it takes a while download the video file which will affect negatively the reputation of the business also...
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...Аbstrаct The report detаils on the Industry- e-commerce, to which Аmаzon belongs аnd how Аmаzon implemets E-commerce in its model. Аmаzon’s business strаtegies аnd it’s mаrket strаtegies hаve been covered in brief. Аmаzon is one of the biggest plаyers in the field of cloud computing аnd the wаy it’s implemented hаs been covered. Vаrious MIS tools аnd Models which аre employed by Аmаzon in it’s business solution, helps in developing better understаnding of the compаny аnd the subject in generаl. Industry Introduction: E-Commerce Electronic commerce populаrly known аs e-commerce is а new growth direction for the business community. It is the use of digitаl trаnsаctions between businesses аnd individuаls. In other words, e-commerce is the use of the Internet to conduct business trаnsаctions. Given the huge potentiаl thаt this formаt hаs, technology will certаinly improve ecommerce аnd hence provide individuаls with more choices, thereby аdding to the economy. E-Commerce is аlso defined аs the аbility of а compаny to possess а dynаmic presence on the Internet which will thus аllow the compаny to conduct its business electronicаlly; in other words shift to аn electronic shop. Products here аre аdvertised, sold аnd pаid electronicаlly. Due to the expаnsion of the internet, аdvertising аnd is аvаilаble to people аcross the world for аlmost negligible. Аn аdditionаl аdvаntаge is thаt, the technology offers immediаte up grаdаtion аnd solution to issues. The biggest chаllenge for...
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...Club IT part 2 Mark Reis Xbis/219 August 18, 2013 Katherine Escobar Club IT part 2 Ruben Keys and Lisa Tejada along with many other business owners understand that information system technologies will let their originations to compete and flourish in the market place. Lisa, Rubin, and a systems consultant have analyzed the current information system status and during this analysis they have identified three areas that need improvement. This prompted Lisa and Ruben made the decision to upgrade their information management systems. The first problem their information system identified was neither Lisa nor Ruben were not up-to-speed with e-commerce. The second problem is that their computers are old and out-dated along with that their Internet connection was the old hard-wired system that plugged directly into the computer. The third problem, they need a better way to keep track of customer orders along with keeping track of inventory. A “Water Fall” method was Lisa and Rubens choice of method to use in their systems analysis (Wiley Higher Education, 2006). Current Information System Lisa and Rubin use their information system to help run their business and in their decision-making process’ (Wiley Higher Education, 2006). Their intranet and using the Internet helps them search for and retrieve needed information quickly. The web site has a login for employees, and they can access their personal information like, how many hours they...
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...SG C1 True/False Indicate whether the statement is true or false. __T_ 1. IBM defines electronic business as "the transformation of key business processes through the use of Internet technologies." ___T_ 2. A transaction is an exchange of value. ___F_ 3. A transaction always has one or more activities associated with it, and an activity will always be related to a transaction. __T__ 4. Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions. __F__ 5. Business-to-consumer electronic commerce occurs when a person sells an item through a Web auction site to another person. __T__ 6. The U.S. government is one of the largest EDI trading partners in the world. __T__ 7. Firms such as Walmart and General Electric have been pioneers in using EDI to improve their purchasing processes and their relationships with suppliers. __T__ 8. A value added network (VAN) is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI. __T__ 9. The increase in broadband connections in homes is a key element in the B2C component of the second wave. __T__ 10. In some cases, business processes use traditional commerce activities very effectively, and technology cannot improve upon them. __F__ 11. The skills of merchandising and personal selling can be easy to practice remotely. __F__ 12. A small-denomination item...
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...The Growth of Alibaba pg.8-pg.10 * Alibaba Business Model pg.11 * Five Forces Analysis pg.12-pg.13 * Present the Corporation Now pg.13 * Business Environment pg.14-pg.15 * The Financial Analysis pg.17-pg.18 * SWOT Analysis pg.19 * Recommendation for Alibaba pg.20 * Conclusion pg.20 * References pg.21 Definition * E-commerce Electronic commerce, commonly known as e-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating...
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...Li & Fung : Strategic Role of E-Commerce 2006/9/13 ECT 7010 Fundamental of ECommerce Technologies 1 Defensive posture of Li & Fung to the Internet at the beginning “Would the Internet disintermediate us? Would we get Amazoned by someone who will put together all of the information about buyers and factories online?” Answer: The Internet facilitates supply chain management and Li & Fung were not going to be disintermediated Key: have the old economy know-how and yet be open to new economy ideas 2 2006/9/13 ECT 7010 Fundamental of E-Commerce Technologies Internet Issues August 2000, beta launch of the new Businessto-business(B2B) e-commerce portal Important issues: Was there any chance of channel conflict or cannibalization between the offline business and the start-up? How would the market reach to the start-up once it was launched the following year? How specifically would e-commerce ultimately transform his family’s century-old company? 2006/9/13 ECT 7010 Fundamental of E-Commerce Technologies 3 Company Background 2000 – Li & Fung a $2 billion global export trading company 3,600 staff worldwide Sourcing and managing the global supply chain for high-volume, time-sensitive consumer goods Product mix – hard and soft goods Soft goods – apparel, including woven and knit garments Hard goods – fashion accessories, festive or holiday products, furnishings, giftware, handicrafts, home products, furnishing, home products, fireworks, sporting goods, toys...
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...Associate Level Material Appendix D Club IT, Part 2 To learn more about Club IT’s operations, you stayed until the 2:00 a.m. closing this morning to see how everything was tallied and accounted at the end of a business day. Although it was a late night and you had to wake up early this morning to report back to work, you now have a better understanding of the daily business cycle at Club IT. You are energized when Lisa asks you for suggestions on how to use club and public resources to keep Club IT’s edge as the high-energy, high-impact club it strives to be. The Internet research you have been doing for Lisa and Ruben has been eye-opening, but it is also exasperatingly slow on their dialup connection in their cramped back office. You have a lot of ideas for useful network applications at Club IT. There are many opportunities for discovery and collaboration among employees, members and business partners. You decide to take the initiative and research network applications for the benefit of Club IT. You have interviewed Ruben and the rest of the staff at Club IT and have compiled the following notes: • Club IT’s customers are mostly Net Generation and Millennials. They regularly use mobile technologies such as Blackberries, PDAs, camera phones, and other wireless communication devices. Online shopping is a regular part of their lives. • Not many nightclubs have taken advantage of various e-commerce activities, and Ruben sees this as an opportunity to gain...
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...3. Comprehensive Discussion on Consumerism Issues Panasonic adopted Firefox OS on their TV Panasonic faced huge competition in distributing and promoting the smart TV with operating system among the competitors such as Sony with Android TV, LG with webOS and Samsung with Tizen. In order to stay stable among the competitors, Panasonic made a great effort in their Smart TV platforms. Hence, Panasonic united together with Mozilla and subsequently came out with Panasonic Smart TV powered by Firefox OS. (Hands on: Panasonic Firefox OS Smart TV, 2015). By launching Firefox OS in smart TV, it will definitely bring more choices to customers, hardware manufacturers, developers and community. Panasonic has used the Firefox OS since year 2014. This development of the Firefox OS enhances the accessibility of the smart TV by supporting the HTML5 and web technologies on desktop computer and smart phones or tablets. (Harris, 2014). Simultaneously, this platform also facilitates the consumers in the optimal access to web browsers as well as broadcasts the content and services through the Internet. With the introduction of new Mozilla-pioeered WebAPIs for hardware operation, next generation smart TVs are capable of monitoring and controlling the devices of the home appliances. (Harris, 2014). Other than that, the manufacturers can create innovative applications across the connected devices by leveraging the flexibility of the web. (First Panasonic Smart TVs powered by Firefox OS Debut Worldwide...
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...types of EC activities Business-to-Business (B2B) An interaction between the business people and other organizations is known as Business-to-Business (B2B). For example www.walmart.com and www.Sams club.com Business-to-consumer (B2C) Business selling to individual shoppers is known as Business-to-consumer (B2C). For example www.Barnes&Nobles.com. E-tailing Online shopping having access to products of interest for the consumers, by visiting their website directly is called E-tailing. For example Amazon, e-Bay. Business-to-Business-to-consumer (B2B2C) Business providing some product or service to a client business that maintains its own customers is known as (B2B2C). Consumer-to-Business (C2B) A consumer uses internet to sell products or services to organizations or individuals seeking sellers, to bid on products or services they need. For example e-Bay. Business-to-employees (B2E) Organization delivers services, information, or products to its individual employees. For example www.asics.com Consumer-to-consumer (C2C) Consumer sells the product directly to other consumer. For example www.craigslist.com List of advantages and disadvantages of Electronic Commerce Advantages - 24/7 services for buying or selling products - Readily available to customers - Easy to manage a business - Faster and user friendly buying/selling procedure - Low operational costs and better quality of services - No need of physical company set-ups for business Disadvantages - No...
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...Product Design and Development Strategy On 5 September 2012, BBC reports that Lumia 920, which is the flagship device in Europe, features wireless charging as well as its revolutionary camera pure view, which allows you to take pictures at night. Nokia argues that it can capture 10 times the amount of light, compared to the rest of the Smartphones in the market (“Nokia unveils two” 2012). This feature creates competitive advantage for the company as well as technological leadership. The 820 model featured also wireless charging however less impressive technology and a slightly smaller display (Stevenson, 2012) Customers have encountered problems with the phone software. Such as, Lumia 900, which is the flagship device for US, has been introduced with software bug, which prevents users from connecting to the Internet (“Bug hits new”, 2012). This has surely caused negative word of mouth for the devices, as well as disappointment for the owners of the Windows phone, it has surely affected European customer base as well. Apps that run on Windows phone are much less than those that Android and IOS offer for their customers. This is a huge problem for Nokia, as apps are really important for the Smartphone user. Nokia’s devices are offered in different colours such as green, red and yellow so the customers can customize the phone by their preferences. The devices are differentiated in the product part of the marketing mix. However it does not become clear whether the products...
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...brand in a business-to-business context different from doing so in the consumer market is very important in both sectors. Creating and emergent a strong product is a very serious step towards introduction or situations a corporation apart from its challengers. This pace depends on many inconsistent within the company settings within which the corporation subsist and be in the right place. An case in point an group has to comprehend its process, its promotion and most prominently who its patrons and opponents are within the industry. A trademark is basically a name, drawing or score that notifies and advises its clients the distinctiveness of a goods and also facilitates patrons to decrease most jeopardy concerned in the exchange conclusion. To grow a business-to-business (B2B) product, a business must be ready and capable to apportion and conduit some of its possessions and liveliness on enlightening its customers. This engages, the opening to the good(s) in subject and the organization’s character such as its competence and the customary and eminence of its good(s). Responsiveness and edification and operations are the furthermost paraphernalia’s in a B2B to facilitate the sale of the standing of a company and its trade name and good(s), which Cisco effectively accomplished. In a B2B the embattled assemblage is more often than not a firm, institute or corporation. During its B2B, Cisco listening carefully to its thought on manufacturers of IT conclusion within business and company...
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