...Air, Power Mac, Mac Pro, Xserve, iPod classic, iPod nano, iPod shuffle, iPod touch, iPod mini, iPhone, iPad, iPad 2, Apple TV, iSight, Apple Cinema Display, Apple LED cinema Display, Time Capsule, Airport, Mighty Mouse, Magic Mouse, Remote, toetsenborden en veel verschillende software’s. Verkoop orientatie: Apple wordt in Nederland en België vertegenwoordigd door de Apple Premium Resellers, voorheen Apple Centers. Dit zijn zelfstandige winkels, die gespecialiseerd zijn in Apple producten. Per december 2006 kende België 15 Apple Premium Resellers en Nederland 24 Apple Premium Resellers. De reden voor deze naamswijziging is dat het duidelijker is dat de Apple Centers geen deel uitmaken van Apple zelf. Er wordt gespeculeerd dat de naamswijziging te maken heeft met het oprichten van Apple Stores (het retailconcept van Apple, waarbij de winkels eigendom van Apple zijn) op het vasteland van Europa. De eerste is in maart 2007 in Rome geïntroduceerd. Buiten de Apple Premium Resellers zijn er ook andere dealers die Apple producten verkopen. Sinds 2007 heeft Apple ook Apple shops in Nederland, die volgens een shop-in-shopconcept in 32 winkels van de Media Markt en Saturn-vestigingen in Nederland zijn gevestigd, elk van deze winkels heeft een gedeelte afgestaan aan Apple, waarin Apple volgens bekend (Applestore) concept de inrichting verzorgt. Daarnaast staan in elke Appleshop medewerkers van Apple zelf, dit zijn in Nederland en België de enige mensen die voor Apple werken in de Retail...
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...DESIGN THINKING AND INNOVATION AT APPLE APPLE´S UNTERNEHMENSHISTORIE HÖHEN UND TIEFEN BESTIMMEN DIE GESCHICHTE VON APPLE. DIE GRÖßTEN ERFOLGE DES UNTERNEHMENS SIND JEDOCH STETS MIT DEM NAMEN STEVE JOBS VERBUNDEN. 2 APPLE HEUTE GLOBAL PLAYER, WELTMARKTFÜHRER, ZWEIWERTVOLLSTE MARKE DER WELT UND BARRESERVEN VON 137 MRD. US$ Unternehmen Firmensitz Leitung Branche Geschäftsfelder APPLE Inc. Cupertino, California, USA Arthur D. Levinson (Chairman) Tim Cook (CEO) Hardware- und Softwarehersteller PCs und Notebooks Tablets Smartphones MP3-Player Software/Online-Dienste Weltmarktführer in vielen Bereichen Marktstellung Interbrand-Ranking 2012 (Brand-Value) Mitarbeiter Umsatz 76,57 Mrd. US$ (Platz 2) 72.800 (29. September 2012) 156,5 Mrd. US$ (GJ 2012) 3 APPLE´S BUSINESS MODEL DIE EVOLUTION DER APPLE-PRODUKTLINIE VOM IPOD ZUM IPHONE ZEIGT DEN ÜBERGANG DES UNTERNEHMENS ZU EINEM LEISTUNGSSTARKEN PLATTFORM-GESCHÄFTSMODELL iPod iPod & iTunes iPhone & App Store 2001 Wechsel zu Multi-sidedPlatform Geschäftsmodell 2003 Festigung des PlattformGeschäftsmodells 2007 - Eigenständiges Produkt - Nur Speicherung von Musik - Kein Plattformaspekt - End-to-End System (Produkt + Software) - Kauf und Speicherung von Musik etc. - Plattformeffekt - End-to-End System (Produkt + Software) - Kauf und Speicherung von Apps - Hoher Plattformeffekt 4 GESCHÄFTSFELDER UND MARKTSITUATION APPLE KONKURRIERT INNERHALB SEINER GESCHÄFTSFELDER...
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...voor de beste computer en muziek ervaringen de markt op te brengen voor verschillende doelgroepen zoals studenten, docenten, creatieve professionals, bedrijven, overheden en consumenten puur en alleen door het feit door continu innovatief te zijn. Apple is uniek in zijn soort in het brengen van oplossingen voor problemen met dagelijkse gebruikte technologie. Ze lossen het op met kwalitatief goede design producten die draaien op door hun zelf geproduceerde software. Bovendien zijn alle Apple producten erg gemakkelijk in gebruik en richten en moet toegankelijk blijven voor alle bovengenoemde doelgroepen. Apple is een levenstijl die vriendelijk is voor haar klanten voor de koop en na de koop van een Apple product. Missie Apple is erg betrokken wat betreft het milieu de klanten de medewerkers. Door dat Apple dit allemaal hoog in het vaandel heeft staan is het mogelijk om nu innovatieve en intuïtieve producten te bedenken en te maken die wat toevoegen aan je dagelijkse leven. Apple probeert het leven van ieder mens gemakkelijker te maken door producten te creëren die werken zoals een mens denkt dat ze zouden moeten werken. Een voorbeeld hiervan is de IPad. Hiervoor is geen gebruiksaanwijzing nodig. Want iedereen kan het apparaat gebruiken zonder na te denken waar bepaalde moeilijke knoppencombinaties voor dienen. Omdat dit puur instinctief gebeurt. Naast de verbeteringen in het milieu, de gezondheid en...
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...223 Innovation and Job Creation in a Global Economy: The Case of Apple’s iPod Greg Linden1, University of California, Berkeley Jason Dedrick, School of Information Studies, Syracuse University Kenneth L. Kraemer, University of California, Irvine Abstract Globalization skeptics argue that the benefits of globalization, such as lower consumer prices, are outweighed by job losses, lower earnings for U.S. workers, and a potential loss of technology to foreign rivals. To shed light on the jobs issue, we analyze the iPod, which is manufactured offshore using mostly foreign-made components. In terms of headcount, we estimate that, in 2006, the iPod supported nearly twice as many jobs offshore as in the United States. Yet the total wages paid in the United States amounted to more than twice as much as those paid overseas. Driving this result is the fact that Apple keeps most of its research and development (R&D) and corporate support functions in the United States, providing thousands of high-paid professional and engineering jobs that can be attributed to the success of the iPod. This case provides evidence that innovation by a U.S. company at the head of a global value chain can benefit both the company and U.S. workers. 1 This article represents solely the views of the authors and not the views of the U.S. International Trade Commission or any of its individual Commissioners. This paper should be cited as the work of the authors only, and not as an official...
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...Concept Rapport Apple iPhone 3G Groep 4 Jan Bimmerman Jesse Hosman Casper Flart Jochem Davelaar Roxanne Moree Ingram Sarpong Tom Hendriks Chris Wielenga F03B Voorwoord Dit rapport is het verslag van onze analyse met de richtlijnen van “dit is marketing” (HBO marketing boek). Dit verslag is geschreven in het kader van de onderdelen in ons vakdidactiek. De opleiding stelt als voorwaarde dat het verslag voldoet aan de eisen die wij als Ceto’ers moeten beheersen van de macro omgeving. In ons opdracht pex (project ondernemen extern) hebben wij de Macro omgeving omschreven in de Apple organisatie en hebben ons gericht op de iPhone 3G. Tijdens ons werkcolleges hebben wij kennis gemaakt met de stappen die zich in de Macro omgeving bevinden. Wij hebben in ‘dit is marketing” de leerwijze doorgenomen en vrijwel de zelfde opmaak. In de bijlagen zijn de statistieken, cijfers en samenvatting opgenomen. Door een goede samenwerking met elkaar en samenwerking met docenten aan de Hogeschool van Amsterdam tijdens de werkcolleges is deze analyse tot een goed einde gebracht. Wij willen de Hogeschool van Amsterdam bedanken voor de waardevolle adviezen. Amsterdam, maart 2009 Inleiding Voor de HvAmoeten wij als onderwijsopdracht, genaamd project ondernemen extern een marktanalyse schrijven. Wij hebben als onderwerp voor dit project gekozen voor de iPhone 3G van Apple. Wat in dit project centraal staat is het analyseren van de omgeving van een bedrijf en product. We gaan een analyse...
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...Running head: CREATING, FINANCING, AND MARKETING A BUSINESS Creating, Financing, and Marketing a Business Strayer University Business 100 JANET LARGAESPADA February 26, 2012 Creating, Financing, and Marketing a Business In business there are several forms to consider when starting the organization, this paper will be focusing on the creation of a general partnership. A general partnership is one of the simplest forms of business to create because all it really takes is an agreement to form between two or more individuals and that is it. No complex documents to submit, no issuance of private stock, no bylaws or need for a board of directors. Its simplicity is a general partnerships' biggest assets although it is not its only one. Another big benefit to the general partnership is the pass through of tax liability. From a tax standpoint, the partnership is as straightforward as the sole proprietorship. There is no tax at the partnership level. All tax consequences are passed through to the individual partners. The benefit of this pass-through tax treatment is that there is only one level of tax. This is a pretty big difference when you look at the tax structure of a corporation, who faces multiple levels of taxation. While those are the benefits of a general partnership, there are a few downsides to the structure of a general partnership as well and those can be daunting if your choice in partners is questionable. A general partnership is subject to unlimited...
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...Organisation Studies: Experiencing Organisations Resit Exam - Case Study for section A Steve Jobs: the world pays tribute An extraordinary outpouring of emotion has greeted the death of the co-founder and former CEO of Apple Inc The Guardian, Thursday 6 October 2011 The bunches of flowers began arriving outside Apple stores as morning broke around the world: a potent symbol of the extraordinary outpouring of emotion that greeted the death of Steve Jobs, the co-founder of Apple Inc. His death was announced by his family late in the afternoon on the Californian west coast where he lived most of his life. "It's a dark day in Silicon Valley," Matt Drance, a former Apple employee, remarked in an email. Anyone who thought that technologists couldn't be moved to tears would soon realise, from the tributes on Twitter and Facebook, that Jobs, who died at 56 from cancer which he had held at bay for eight years, had inspired the strongest feelings. In Beijing a steady stream of mourners and admirers made their way to lay flowers and light candles at the Apple Store. One corner of the ground floor had been turned into a shrine of sorts with photographs of Steve Jobs, bouquets and messages: "You have enriched our lives. Thank you for changing the world," said one in English. "Go in peace. We love you," said another. It seemed as though there wasn't anyone who hadn't somehow been touched by his work. The tributes came from everywhere. President Obama called him visionary and said...
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...all the time to adopt market requirement and find solutions to match new market behavior. If we want to find more of Apple’s biggest success I can list some of Apple’s main products that I mentions was changing the world view to that type of Product: Apple IPhone: When Apple announce IPhone, Apple’s make IPhone one of the biggest success in the industry of mobile Phone especially that time Nokia was the biggest mobile market sharing with Motorola; Apple IPhone product came with innovations hardware design and OS with fancy background and icons plus die-hard battery, Apple play big to announce new product which sharing mobile phone market quick without any competitions from other big mobile companies. One of Apple biggest innovation was innovate smartphone with multi-touch screen device that work as Phone, Media player, Camera and games. Apple iPod: Apple iPod was the kick-starter of the digital music revolution because Apple iPod...
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...Logan Nelson Pd.2a Mrs. Downey 5/5/14 English 9 This I believe :Loud music causes hearing loss in teens IPods and MP3s are very important to teens today. We listen to them while we get dressed and on our way to school. We try to sneak our ear buds in during class; we listen after school, while doing our homework, and before bed. IPods and MP3 players have become an important part of the daily schedule, but what teens don't realize is those same devices that entertain us for hours each and every day can be a serious source of hearing loss Most teenagers believe that listening to music for long periods of time is perfectly fine. According to the American Osteopathic Association (AOA) teens should not listen to music for more than one hour every day at a reasonable volume. The reasonable volume for music is 75 decibels witch is about 70% of an IPods volume capacity according to the National Center for Biotechnology Information The effects of frequently listening to loud music include permanent hearing loss. The hair cells in the ear – irreplaceable cells that send electrical impulses to the brain – can die from sustained abuse. After going to a rock concert or listening to a lot of loud music, you might hear a soft ringing in your ears called tinnitus. This is an indication of acoustic trauma that over time could result in hearing loss if precautions aren't taken. Many people think that hearing loss is hereditary but “acoustic trauma produced by exposure to loud sounds” is...
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...Business Strategy Case: Apple inc. in 2012 Inleiding In het kader van de opdracht van Business Strategy voor de PTMSc Bedrijfskunde hebben wij aan de hand van de gestelde vragen deze business case uitgewerkt. De samenvattingen, strategieën en analyses die zijn gebruikt zijn uitsluitend gebaseerd op informatie vanuit de case Apple Inc. in 2012 uit de reader. De modellen die zijn opgesteld om conclusies grafisch te onderbouwen zijn opgesteld met informatie die in de case of in de bijlagen van de case gegeven is. 1. Historische concurrentievoordelen Het ontstaan van Apple is gestart door het ontwikkelen van een gebruikersvriendelijke computer en het inspelen op de behoefte van de klant. Het gebruikersvriendelijke is gericht op gebruikersgemak, eenvoud en ontwerpen voor een specifieke markt. De behoefte van de klant wordt niet alleen voorzien door deze propositie (figuur e), maar wordt ook vervuld door diversificatie van producten en software. De kern van Apple, gericht op de klant, is over de gehele tijd stabiel geweest, maar hun positie in de markt is relatief grillig verlopen. De verklaring hiervoor ligt in het onderscheidend vermogen en op de momenten waarop concurrentie de mogelijkheid kreeg om zich op te trekken aan Apple. De concurrentie kon vergelijkbare producten op de markt brengen tegen lagere prijzen, waardoor Apple zich opnieuw moest positioneren op de markt. In de periode vanaf 2000 is Apple ook gaan investeren in grote marketingcampagnes en is de propositie...
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...believe he would not truly understand that, until some twenty four plus years later, it will be interesting to see whether Tim Cook the new COO of Apple, keeps Apple on course, on the vision. Now, let's look at some of Apple's important success, like Mac OS X, server version was introduced in 1999, while the desktop version was introduced in 2001. Then there was iTunes, this was the BIG one, truly a innovative idea that would put Apple over the top (regardless that Apple is proprietary in nature), as one of the innovating companies, along with the iPod, also introduced in 2001, the iPod offered consumers and easy interface to house up to 1000 “on the go” songs. iTunes could be used to purchase verity of music, download them to iPod and used by the consumer, when and wherever they wanted to use it. In a swift move Steve Jobs was able to redefined the distribution of music and take the music industry in the 21st century. For Apple, the iPod offered a monopoly type product...
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...The Zune Microsoft first introduced this portable media player in 2006, with several new generations of the device to follow. The Zune faced several major challenges: namely, inevitable comparisons to the iPod, which rules the portable media marketplace, and the fact that its software is only available for Windows (so far). In a financial report covering the fiscal quarter ending in December 2008, Microsoft said Zune revenues had decreased by 54%, or $100 million. Learner blames the bust on several factors, including software that was constantly changing and iPod's head start of several years in the market Microsoft killed the Zune once and for all in October of 2011. Former Microsoft Exec: Zune Failed Because The Music Industry Was “Hooked” On Apple http://www.cultofmac.com/166944/former-microsoft-exec-zune-failed-because-the-music-industry-was-hooked-on-apple/#vmVCT6uM2TFgyIxi.99 We all remember the Zune. Microsoft’s failed attempt at an iPod competitor gained about as much traction as Windows Phone 7 has during the last two years. Apple already had its hands around the music industry’s neck with the iPod and iTunes — there was no room for something like the Zune. It wasn’t that the Zune was a bad product, it was just too late to the game. Former Microsoft executive Robbie Bach was in charge of the Zune division, and in a recent interview he acknowledges that Microsoft made a mistake releasing the Zune in the first place. In an interview with Wired’s GeekWire: “If...
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...to find. When Apple creates a product that succeeds, they do it in a big way. Take, for example, the iPhone. Not only does the iPhone have a die-hard following of loyal aficionados that continue to buy upgrades to their iPhones on a regular basis, but the iPhone changed the way the entire world looked at cell phones. Beating the first Android phone to the market by a more than a year (Parrish, May 3, 2012), the iPhone took us from phones that looked and functioned strictly like phones, to multi-touch devices that combined phones, cameras, games and MP3s into one device. Another big success for Apple was the iPod. Even though it wasn’t the first MP3 player out there, according to The Telegraph, “Apple's iPod arguably kick-started the digital music revolution.” due in part to the ability to create playlists and shuffle songs. It also integrates seamlessly with iTunes, another major success for Apple. iTunes allows you to purchase, categorize, store and update your music and iPod all from your own personal computer. Using iTunes enables consumers to obtain all of their music, app, television, movie and reading needs in one place—and is functional across technology platforms, allowing for more portability of a customer’s media. There are entire industries that base their product launches on the needs of iTunes, iPhone and iPod users—entertainment markets being only one of many. In fact, you can include almost any Apple offering in their “I” naming convention series as...
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...kpbhs"No one wants to die," Steve Jobs said in his now-famous 2005 commencement address at Stanford. "Even people who want to go to heaven don't want to die to get there. "And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new." These wise words came out of Jobs just a year after he got up close and personal with the notion of death, upon learning in 2004 he had a rare form of pancreatic cancer. On Wednesday, seven years later, he finally arrived at that "destination we all share." Above all, the loss of Steve Jobs is incredibly sad. But amid the raw, jumbled feelings in these early moments after hearing of his death, the other emotion that keeps surfacing is this sense of utter unfairness. More up his sleeve At 56, Steve Jobs, the co-founder of Apple, had given the world so much more than most people could ever dream - and he surely had so much more up his sleeve. And that is incredibly disappointing to consider. The secret to his success, the key to why his death is being mourned more like a pop star than a CEO and the biggest reason his untimely passing is profoundly unfair, are all the same: His products were polished reflections of an obsession with the customer experience. The consistent imprint across the products he touched over four decades - from the Macintosh, to the string of...
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...bullying makes over 4,400 kids die each year because of it and others stay home. It's the worst thing to happen to people, especially their family and friends and teachers. It makes them feel like they shouldn't be alive and on this earth and makes them feel horrible about themselves. It makes them feel like they shouldn't be alive and on this earth and makes them feel horrible about themselves.It makes people do it every year and they do it because they don't want to deal with it any more. February 26,2015 two girls committed suicide because they were bullied because of their race. Because of their race they were bullied, they committed suicide. Bullying causes suicide every year over 4,400 commit...
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