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Williams Machine Tool Company

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Williams Machine Tools Company – A case study

Background
Williams Machine Tool Company was the third largest US based machine tool manufacturer by 1990. Williams felt the boom during 1980 – 1990 with record level profits. William’s success came from a single product line of standard manufacturing machine tools. The company focused chiefly on this product line rather than diversify with new products.
Situation during early 90’s: The recession of the early 1990’s has significantly changed the market environment. Cutbacks in production have decreased the demand for standard machine tools and customers are asking for new products. Upper management has recognized the need for a new strategy but lower level management shows no flexibility to change.
Situation during mid 90’s: By 1995 the recession has been over for a couple of years but nothing has changed within William’s organization and product line. Revenues and sales are decreasing rapidly. By 1996 the company was sold to Crock Engineering. Crock replaces all of the Williams senior managers when the company shows losses. Crock announces than Williams would become a specialty machine tool manufacturer as demand for specialty products have increased threefold.
Situation during late 90’s: The upper management tries to change the company culture through project management, concurrent engineering and total quality management. Unfortunately long term employees are not on the same page as upper management and they still resist change.
A project management consultant is hired from 1996 – 2001.
End of the Williams Division
As the project management system matures, after 6 years, the company shows a profitable quarter in March, 2002. In May 2002, the Williams Division was sold and more than 80% of employees lost their jobs.
Williams Machine Tools Company – A case study
Identification of Problems

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