...The modern Olympic Games (French: Jeux olympiques[1]) are the leading international sporting event featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered to be the world's foremost sports competition with more than 200 nations participating.[2] The Olympic Games are held every four years, with theSummer and Winter Games alternating by occurring every four years but two years apart. Their creation was inspired by the ancient Olympic Games, which were held in Olympia, Greece, from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894. The IOC is the governing body of the Olympic Movement, with the Olympic Charter defining its structure and authority. The evolution of the Olympic Movement during the 20th and 21st centuries has resulted in several changes to the Olympic Games. Some of these adjustments include the creation of the Winter Olympic Games for ice and winter sports, the Paralympic Games for athletes with a disability, and the Youth Olympic Games for teenage athletes. The IOC has had to adapt to a variety of economic, political, and technological advancements. As a result, the Olympics has shifted away from pure amateurism, as envisioned by Coubertin, to allowing participation ofprofessional athletes. The growing importance of mass media created the issue of corporate sponsorship...
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...Heineken Organizational strategy: Heinekens strategy is based on six business priorities they found most important. 1. Grow the Heineken brand 2. Consumer-inspired, consumer-oriented and brand-led 3. Capture the opportunities in emerging markets 4. Leverage the benefits of Heineken’s global scale 5. Drive personal leadership 6. Embed and Integrate Sustainability Considering these six priorities and adapting the strategic types from Miles and Snow, we think Heineken is a prospector. Due to their continued search for market opportunities in emerging markets, Heinekens on-going search of new ways to connect with the consumers and the personal drive of leadership. One of their first major international successes was after World War 2, when the German beer brewers still had to build up a brand. Heineken took their beer overseas to the Unites States of America. There Heineken became an exclusive beer, imported beer was not for everybody. They got this image of an exclusive beer because a Heineken beer was twice as expensive as a normal beer. Heineken distinguished it self in the American market because the Dutch beer had an alcohol percentage of 5%, whereas the American beers had a percentage of 3%. Heinekens break through found place in the ’70, when the prosperity in the USA rose, the people could afford the exclusive Heineken beer. Heineken did not only have successes in emerging markets or with introducing new products. One of their failures was the introduction...
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...Sport Events Industry Individual Report Words: 2822 Special events have always been part of human history. Anthropologists have traced human civilization for tens of thousands of years, and at the heart of their observations are the ‘special events’ that typify and explain tribal behavior of that time and place. At this point, there is no question that special events have taken on all aspects of an “industry” in that their organization and management are the underlying support for marking the local and domestic details of our lives. Events are not restricted to festive celebrations but can include a variety of gatherings, serious or happy, and religious or cultural, including meetings and conferences, expositions and trade shows, private and public special events, art entertainment and sport events, media or corporate events, and events of various sizes. Events are given a lot of definitions but the most general one that characterizes events is “Temporary occurrence with a predetermined beginning and end. It is unique stemming from the blend of management, programme setting and people.” (Getz, 2005). On the following report there is a wide overview of the sport events sector, that will examine the history and development, the factors that support this sector, the impacts of these events, career opportunities that will arise through this sector and future trends. History and Development Sport reflects the country in which it is played, so inevitably the history of sport...
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...the right place, and when advertising/promoting, that the information is right. This differs from the Sales Orientation as sales doesn’t focus on customer needs and wants but rather producing a product and selling it. Question 2 BRITVICS MACRO ENVIRONMENT The macro environment factors that can affect Britvic (or a business) are Social, Political, Economic and Technological. The Company has no control over the macro environment. Social Factors had a big impact on sales as young people were drinking more cold drinks than hot drinks which, in turn, is boosting their sales. Diet and Health have became big factors as Britvic bring in a new range of drinks which included no added sugar and/or Vitamin C. Political Factors such as new rules on television advertising meant that Britvic had to come up with another way of advertising. Economic Factors again had a big impact on sales, although Britvic weren’t benefitting from it. The great depression in the UK meant that many customers would need an affordable source of Vitamin C and the packaging was changed for the product to last longer. 2008 saw a decline in soft drinks due to economic downturn and poor summer weather also had an impact. Technological Factors came into place when...
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...To: Jackwyn L. Nemerov, Executive Vice President of Ralph Lauren Corporation From: Yousuf Masud Subject: Brand Equity Analysis and Recommendations for Ralph Lauren Corporation Ralph Lauren Corporation, formerly known as Polo Ralph Lauren Corporation, is an upscale lifestyle and clothing company whose name has been associated with maturity and class since its inception in 1967 in New York City. It has been a major leader in the economic sector of consumer goods for years and has dominated the fields of design, marketing and distribution of premium lifestyle products. Despite the emergence of new edgy-fashion brands, Ralph Lauren still holds tremendous weight with investors and customers for its classic looks and strong brand recognition (Pasquarelli, 2012). Year after year Ralph Lauren has been able to stay competitive due to its renowned brand recognition and dedicated design team. Ralph Lauren’s brand name has been further strengthened through current partnerships and charity events. Their partnership with the Olympics, Wimbledon and USTA make the Ralph Lauren brand name recognized globally. Additionally, their charity work with underprivileged and undereducated communities has been essential in maintaining a positive image among all people, regardless of income or social status. While everything seems to be going in the right direction for Ralph Lauren Corporation, there are a few challenges that can adversely affect the well-being of the company. The purpose...
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...UNIT 36: SPORT AND LEISURE TOURISM IN THE UK Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the structure of the sport- and leisure-related tourism sector in the UK Concept of tourism: models and approaches; definitions of tourism and tourists; tourism motivators and barriers; classification of tourism types; tourism sectors including products and services Historical developments: introduction of paid holidays; role of transport; mass tourism; ecotourism; technological developments in sport and leisure-related tourism Role of public sector: government legislation; tourism authorities; national and regional tourist boards; local government; amenity agencies; public sector initiatives; comparative government structures Role of private and voluntary sectors: private sector organisations eg tourist attractions and accommodation providers; voluntary sector organisations eg hostel; partnerships, national and international professional organisations Tourism law: effects of EU and international legislation; tourist movement law eg passports; passenger carriage law; consumer protection law eg Package Holidays Act; planning regulations; laws relating to tourist attractions and sports stadia https://www.blogger.com/blogger.g?blogID=5649485182751853952#editor/src=sidebar LO2 Understand the trends and demands for sport and leisure tourism Sources of tourism data and statistics: international sources; National Training Organisations; regional tourist...
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...As Sagan said, “There are sports stars who make 10 times the annual salary of the President; who are themselves, after retirement, elected to high office. They are national heroes” (Sagan). These national heroes have influenced and inspired millions of people that changed our social and economic systems. A public figure and cultural icon like Mohammad Ali was much bigger than boxing. Mohammad Ali fought on the streets to protect his civil rights, fought the court system for his freedom, and fought in the ring his titles. Baseball’s Jackie Robertson broke the color barrier in all American sports. His #42 jersey is retired by every single MLB team and is honored on “Jackie Robinson Day.” In addition, Billie Jean King was a huge social movement for women to participate in sports. In 1973, she participated in the “battle of the sexes,” Wimbledon championship against Bobby Riggs and won in straight sets. “The forerunners of football, soccer, hockey and kindred sports were so-called “rabble games,” recognized as substitutes for hunting—because young men who worked for a living were barred from the hunt” (Sagan). Mohammad Ali, Jackie Robertson, Billie Jean King and many other minorities that battled competitively in this era changed our entire...
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...Jim Albert and Ruud H. Koning (eds.) Statistical Thinking in Sports CRC PRESS Boca Raton Ann Arbor London Tokyo Contents 1 Introduction Jim Albert and Ruud H. Koning 1.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 Patterns of world records in sports (2 articles) . . . . . . . 1.1.2 Competition, rankings and betting in soccer (3 articles) . . 1.1.3 An investigation into some popular baseball myths (3 articles) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.4 Uncertainty of attendance at sports events (2 articles) . . . 1.1.5 Home advantage, myths in tennis, drafting in hockey pools, American football . . . . . . . . . . . . . . . . . . . . . 1.2 Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . Reference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Modelling the development of world records in running Gerard H. Kuper and Elmer Sterken 2.1 Introduction . . . . . . . . . . . . . . . . . . . . . 2.2 Modelling world records . . . . . . . . . . . . . . 2.2.1 Cross-sectional approach . . . . . . . . . . 2.2.2 Fitting the individual curves . . . . . . . . 2.3 Selection of the functional form . . . . . . . . . . 2.3.1 Candidate functions . . . . . . . . . . . . . 2.3.2 Theoretical selection of curves . . . . . . . 2.3.3 Fitting the models . . . . . . . . . . . . . . 2.3.4 The Gompertz curve in more detail...
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... [CLOSE] Features Monday, 24 January, 2011, 14 : 00 PM [IST] Sports Tourism: A rapidly evolving niche in India A holiday with friends or family to witness a mega sporting event is no longer an alien concept for Indian travellers. The number of travellers keen on a ring side seat to cheer for the ‘men in blue’ at the upcoming ICC Cricket World Cup 2011 in India, Sri Lanka and Bangladesh or their favourite team during T20 tournament or driver in a formula one race is rapidly growing. And these sporting enthusiasts are willing to spend ‘top dollar’ to jet set across the globe to experience the thrill of watching their favourite game live. These fans also like to ‘live it up’ exploring and enjoying the destination simultaneously. Correspondingly, there has also been a marked rise in the number of tour operators and agents specializing in servicing the requirements of this particular segment. It’s not only niche specialists, but also big mainstream tour operators who set up a separate division to tap the potential of Sports Tourism. An alien concept in India about a decade ago, Sports Tourism, though a niche segment has evolved rapidly over the past five years. A large number of agents and tour operators are introducing interesting packages surrounding major sporting events. Sports Tourism is a well organised sector and major revenue churner in several nations around the world like UK, Germany, Singapore, South Africa, Malaysia etc. Several Nati...
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...1 National Goods and Services Tax Bill, 2014 introduced in Lok Sabha It is also called Constitution (122nd Amendment) Bill It seeks to introduce Goods and Services Tax (GST) regime Inserts article Articles 246A, 269A and 279A in the Constitution Provides for Union Finance Minister headed GST Council Sets in a uniform and integrated indirect tax regime in India 14th Finance Commission submitted its report to President It covers the period between 1 April 2015 and 31 March 2020 The Commission headed by former RBI Governor Y V Reddy Provides for devolution of tax receipts from the Centre to the States Article 280 of Constitution provides for appointment of Finance Commission First and 13th Finance Commission was headed by K C Neogy & Dr Vijay Kelkar resp. Union government decriminalized Attempt to Suicide For this purpose Section 309 of Indian Penal Code removed 20th Law Commission headed by Justice A P Shah recommended in its 210 Report 210th Report on Humanization and Decriminalization of Attempt to Suicide France was the first country to decriminalize this offence Lok Sabha passed the Repealing and Amending (Second) Bill, 2014 Introduced as a periodic measure for updating the list of laws in force Seeks to repeal 90 laws and pass amendment to two laws Proposes to amend the two laws to rectify typographical errors The laws are Railways...
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...CONTENTS |Introduction |2 | |Main part |3 | |The British. The main features of the British character. |3 | |History of british sport |5 | |Sports invented in Great Britain |6 | |Framework of sport in Britain. |10 | |Modern Sport in Great Britain: Structure, Administration, Funding, Popularity, Sport media and Diseases. |13 | |Elite level sport |15 | |6.1. Elite level team sports |15 | |6.2. Elite level individual sports |22...
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...microenvironment. The organisation have some control over these forces. Britvic microenvironment- Name change in 1971 Merged with Canada Dry Rawlings in 1986 Buying the Tango brand and acquiring UK Pepsi and 7up franchises 1995 – 2004 Britvic went from strength to strength buying other competitors brands and rights to energy drink brands both here and in Ireland. Owning 7 manufacturing plants and employing around 2700 staff Distributing to approximately 200,000 outlets across the UK Lead suppliers of still drinks and soft drinks suppliers to licensed premises in the UK Licensed to produce PepsiCo brands Sponsorship and association with main events The Macro environment – all the factors that can influence a company, but are outside the organisations control. PEST which can be broken down into 4 broad groups: Political – employment law, taxation and legislation. Economic – interest rates, unemployment rates, downturns. Sociocultural – demographics, customer views on environmental issues...
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...SUMMER TRAINING REPORT On Digital Marketing Talking Trendo.com Submitted in partial fulfillment of the requirements of Post Graduate Programme By Neelabh Manoj 2013-2015 PGDM20150020 DECLARATION FORM I NEELABH MANOJ hereby declare that the Project work On Digital Marketing submitted by me for the Summer Internship during the Post Graduate Program to IILM Institute for Higher Education is my own original work and has not been submitted earlier either to IILM or to any other Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others. Signature of Student: _____________ Signature of Company Mentor: ___________ Name of Student: ________________ Name of Company Mentor: ______________ Designation: __________________________ Date: Date: Place: Place: Contents Sl no. | Topic | Page no. | 1. | Acknowledgement | 3 | 2. | Executive summary | 4 | 3. | Objective | 5 | 4. | Company profile | 6 | 5. | History of talkingtrendo.com | 8 | 5.1. | Vision and culture | 9 | 6. | Digital marketing sector in India | 10 | 7. | Social media marketing tools | 15 | 8. | Log book of trends covered during internship | 16 | 9. | Methodology | 26 | 10. | Content building for trends | 27 | 11. | Challanges | 34 | 12. | Learning | 35 | 13...
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...Impact of Celebrity Endorsement on a Brand chillibreeze writer — Saurbh Katyal (REF: http://www.chillibreeze.com/articles/Celebrityendorsement.asp accessed on 20 August 2012) "A sign of a celebrity is that his name is often worth more than his services.” - Daniel J Boorstin INTRODUCTION The motif behind total branding may be decocted as an attempt to amalgamate diverse activities to win customer preference. Apropos to this context, the topic “Impact of celebrity endorsement on overall brand”, is a significant one. The crescendo of celebrities endorsing brands has been steadily increasing over the past years. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions. It is a ubiquitously accepted fact that celebrity endorsement can bestow special attributes upon a product that it may have lacked otherwise. But everything is not hunky-dory; celebrities are after all mere mortals made of flesh and blood like us. If a celebrity can aggrandize the merits of a brand, he or she can also exacerbate the image of a brand. If I may take the liberty of rephrasing Aristotle’s quote on anger, “Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy.” Celebrity endorsements are impelled by virtue of the following motives: Instant Brand Awareness and Recall. Celebrity values define, and refresh the brand...
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...REI Marketing Environment June 2005 Running Head: MARKETING ANALYSIS: REI REI: Mountaineer Spirit Alive and Well in Demanding World Elizabeth R. York Capella University Last updated July 9, 2005 1 REI Marketing Environment June 2005 REI Marketing Environment Analysis REI is a specialty retailer whose product line focuses on equipment and materials for the outdoor recreational enthusiast. They carry nearly everything one needs to enjoy the outdoors comfortably and effectively. Shoppers will find that they can purchase everything from tents, sleeping bags and camping equipment to specialized clothing to mountain bikes, kayaks and climbing equipment. REI’s product line includes gear of the quality that serves both the weekend family camper and the serious climber or cyclist. REI’s pricing is reasonable and will accommodate various income levels. In addition to the product lines, REI has a travel service that arranges unique and challenging adventures in exotic places such as Austria, Kilimanjaro and Botswana, and even Antarctica. One can explore these regions by foot, bike, rail or boat. Their group focus ranges from families to women only to birding to volunteer vacations with the American Hiking Association in which one can spend their recreational time helping to build or maintain hiking trails in sometimes remote areas. REI’s company information includes an encouragement to “join our winning team” and states that they have been chosen as...
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