Implementing the Solution:
I recommend that the leadership of Winmore Bricks Company Inc., implement the solution to the identified problem. Through detailed analysis it was determined that the problem was that Winmore Bricks Company Inc must reduce prices to a level that brick consumers will accept, while reducing costs through lower level raw materials but still sustaining an acceptable quality product. Expensive materials were being used in a market that was price driven and not entirely motivated by quality. It is recommended that to currently sustain market share and potentially grow base, the approach is medium quality bricks with and associated price reduction. A price reduction will relieve our customers like Stack 'em High who have demanded immediate price breaks. It is recommended that we develop a formula for our bricks that exceed our competitors but still provide the perception that our bricks are higher quality than other bricks in the market. We then integrate these bricks to a small survey population ask for their feedback and identify quality changes and improvements.
To ensure that we have communicated our new strategic change to employees and get their support, Winmore Bricks Company Inc. must hold an all hands meeting briefing the current state of the market as well as what our customers are demanding. We then ask for employee recommendations on ways we can improve our approach and further reduce costs that are not related to raw materials. Winmore Bricks Company Inc. should then make adjustments if applicable and innovative from employees so that the employee population is invested in the success of the current strategic changes. At the same time Winmore Bricks Company Inc. will also make the changes they received from the customer, this process should occur until the feedback is bricks are at an acceptable quality level.
Once it has