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ABOUT BIRLA SUN LIFE FINANCIAL SERVICES
Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, security based lending, insurance broking, private equity and retail broking. The seven companies representing ABFSG are Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company, Aditya Birla Money, Aditya Birla Finance, Birla Insurance Advisory & Broking Services, Aditya Birla Capital Advisors and Apollo Sindhoori Capital Investment. In FY 2010-11, the consolidated revenues of ABFSG from these businesses crossed Rs. 5023 crores, registering a growth rate of 38%. Sun Life Financial is a leading international financial services organisation providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2011, the Sun Life Financial group of companies had total assets under management of $421 billion. Birla Sun Life offers extensive and thoughtfully devised financial services to its large base of customers across the globe to help them manage their finance in the most effective way. You can benefit a lot from its wide array of financial services in the areas of wealth management, mutual funds and insurance plans. The mutual fund products and services are provided by investment managers of the Birla Sun Life Asset Management Company Ltd. (BSLAMC). The company has been formed by the joint efforts of Aditya Birla Group and the Sun Life Financial Services Inc. of

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