...Summary – Clean Edge Razor: Splitting Hairs in Product Positioning Paramount Company developed a new non disposable razor called Clean Edge. The product was designed to provide superior performance by adding new technology to stimulate the facial hair, which allowed a more through shave. The question arose on how to market the new product. There was an overwhelming vote by the executives to have this product launched in the super-premium, for pricing reasons; however the question also aroused on which market it should be launched in like some believe it should be mainstream and others felt a niche market would be better. So the questions on hand are what the market positioning should be, brand name and marketing budget for the launch. The Market Choice Paramount conducted studies in 2009 showed there was an increase in razors and replacements more frequently than the year prior. Some felt that the reason for the increase was due to consumers trying new products, and advertisements that focused on benefits of blade replacements. Trends There was an increase in the non-disposable razors and refill cartridges, this increase was seen between 2008 and 2009. Twenty-two new products entered the market, with most of the new products being super-premium with benefit technology. There was an increase in total media advertising and retail also responded to this growth by increasing the shelf space. There was a shift from the food retail stores dominating the selling of...
Words: 934 - Pages: 4
...What are the symptoms of menopause and at what age? Menopause is causation of menstrual cycle due to age. Most of the symptoms associated with menopause actually happen during the perimenopause stage. Some women go through without any difficulty, but some women have symptoms lasting for years. Symptoms are due to lowered production of female sex hormones – oestrogen and progesterone. Oestrogen regulates the menstrual cycle. There are a number of factors which affects women’s age at menopause. The most important is when your mother had menopause. It is strongly genetically linked. You are very likely to fall within a few years either way of the age your mother was at menopause. Commonly the age of menopause is between 45-50 years sometimes...
Words: 641 - Pages: 3
...Polycystic Ovarian Syndrome What does infertility, mainly hair growth, and obesity all have in common? These are all symptoms of Polycystic Ovarian Syndrome, the most common endocrine disorder. This endocrine disorder, is now the leading cause of infertility, and is now just starting to becoming more acknowledged. This disorder comes along with many different health risk, that just increase as you get older. According to the Center of Young Women's Health, the disorder is a hormone imbalance in the brain, and in the ovaries. Polycystic Ovarian Syndrome affects one in ten women, ten percent, more than three million women in the world (“Center”). The most common endocrine disorder, Polycystic Ovarian Syndrome, is overlooked, under addressed,...
Words: 1633 - Pages: 7
...form as your format or include these topics in a PowerPoint presentation. Overview of Disease or Disorder (what is it? What does it do to the patient? What are usual outcomes?) | Polycystic ovary syndrome (PCOS) is a common disorder among women of reproductive age. Women with PCOS can have enlarged ovaries that contain fluid called follicles located in each ovary that can be seen during an ultrasound. Women with PCOS produce higher amounts of male hormones known as androgens which contribute to some of the symptoms. Women with PCOS have infrequent or prolonged menstrual periods, excessive hair growth, acne and obesity can occur. | Clinical Signs (How does the disease present?) | Women with PCOS usually have the following symptoms: Obesity, Acne, Infertility, Pelvic pain, Enlarged polycystic ovaries, Hirsutism (excess facial and body hair), Infrequent, absent or irregular menstrual cycle, Hypertension, Sleep apnea, Pre-diabetes or type 2 diabetes | Etiology (What causes the disease or illness?) | It is not known what causes PCOS but excess insulin, heredity and low-grade inflammation may play a role. | Epidemiology (The incidence, distribution, and control of disease in a population.) | Between 1 in 10 and 1in 20 women of childbearing age has PCOS. As many as 5 million women in the United States may be affected. It can occur in girls as young as 11 years old. | Diagnostic Evaluation (examination, labs, etc.) | Physical exam, pelvic exam, blood test and vaginal ultrasound...
Words: 385 - Pages: 2
...or slower than others. Estrogen and progesterone are produced when the brain and pituitary glands release hormones that stimulate the ovaries of females, while the male testicles produce testosterone. This is the beginning stage of puberty. Our Service Can Write a Custom Essay on Puberty for You! For girls puberty can begin between the ages of nine to fourteen. The first noticeable changes that occur are breast development, and the beginning of pubic, armpit, and leg hair. The body becomes taller, growing in physical appearances Hips will begin to get rounder, arms longer, and feet larger; this will happen in spurts that will vary from child to child. An unfortunate side effect of puberty is acne, which also begins at this stage. The menstruation cycle, commonly referred to as a women’s “period,” will soon begin; this can be a scary time for a child who is not aware of what will happen. Girls who have started menstruating have "monthly cycles." For the first few years, most girls' menstrual cycles are very irregular. They are often unaware of when they will get their periods. This is normal. As the ovaries mature, the uterus also matures, and a soft lining begins to form in the uterus...
Words: 350 - Pages: 2
...marketing campaign that attracts attention, draws interest, creates desire, and calls to action (Week Eight, Lecture One). The strategy of advertising and promotion via social media is a success that has been proven over and over again. Campaign for Safe Cosmetics Women all over the world use cosmetics, hair products, and facial products on a daily basis. No wonder there is constant concern with the ingredients and production process of things that we put in or on our body every day. Many cosmetics or personal care products, especially those that are chemically based, are often tested on animals and not humans. That makes true reactions to the products unpredictable and sometimes inaccurate. Animal skin is more durable, adaptable, and less sensitive thank humans, so this could provide a false reading in testing scenarios. There are many campaigns and advocates for government regulation and safety verifications with regards to cosmetics and personal care products. However there are some that are actually doing something about it, as opposed to just talking about it. The Campaign for Safe Cosmetics is a non-profit coalition of public health, educational, religious, labor, women's, environmental and consumer groups with a goal to protect the health of consumers and workers. They are currently working towards this goal by requiring the health and beauty industry to phase out the use of chemicals that are linked to cancer, birth defects and other health problems,...
Words: 974 - Pages: 4
...MBA 812 Marketing Management Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Shiwei Hua (Vivian) Fall 2012 September 20, 2012 Summary Paramount Health and Beauty Company, a global consumer products giant, operates in health, cleaning, beauty and grooming divisions. The Paramount Pro and Paramount Avail are two lines of nondisposable razors and refill cartridges, and currently share a respectable market share in the industry. Recently, Paramount is set to launch a new nondisposable razor which named Clean Edge with a vibrating, ultra-thin blade design to improve men’s shaving experience. The Clean Edge is to be launched in the Super-premium segment of the market, which experienced significant growth in the industry. The company can either position the product in the niche or mainstream market. The problem at hand is how to position the new product to maximize the company’s profits. This paper analyzes the changes in the nondisposable razor market by evaluating competitors, customer behaviors, and advantages and disadvantages between launching in a niche market or a mainstream market. Finally, it provides financial forecasts to attempt to give insight about which strategy will best for the overall company. Five Changes occurred in the nondisposable razor category First, many new technologies were applied to the nondisaposable design such as vibrating technology, anti-corrosive technology...
Words: 1555 - Pages: 7
...discourse is regarded as the source of knowledge about the human body, however, the introduction to medicine brought a series of consequences for women who were once healers, surgeons, or midwives. The new profound knowledge on medicine identified the bodily functions, menstruation and menopause, as pathologies and women’s bodies were then viewed as diseased. In a Western society, a female’s body is seen as a factory that produces children however both menstruation and menopause marked the beginning of the end for females to be viewed as useful members of a society. This was primarily because menstruation was portrayed as a failed productive system because the female body fails to form an embryo and in place produces menstrual blood. Furthermore, while menstruating, a female is restricted from entering certain areas. This is most evident in Japanese Buddhism, where women cannot enter temples or Shinto shrines while menstruating. The Kami, spirits the Japanese worshiped, would not grant wishes for those that contained traces of blood. In other areas of Japan, menstruation holds women back from becoming sushi chefs due to the imbalance in taste caused by the menstrual cycle. Sushi restaurant owners argue that females cannot become sushi chefs as they lack the steady taste in food. Additionally, menopause is also depicted in a negative light as it also fails in the structure of the body. Society tends to devalue a female once they reach menopause stating “a woman must readjust her...
Words: 1060 - Pages: 5
...The contents of what is being shed contain the thick lining of the uterus that was prepared for the egg, blood from the walls of the uterus and the egg itself. Most menstrual cycles last from 3 to 5 days and then occur again the next month. Having a cycle each month is an important sign that lets you know that all organs associated with reproductive system are working properly. A normal cycle should be from the first sign of blood up until the next time during the next month, not from the start of bleeding to the end of bleeding within that same month. Within the next menstrual cycle the estrogen levels begin to rise. The rising of estrogen helps keep you healthy by making and keeping bones strong as you age and mature. Estrogen also causes the lining of the uterus to grow and thicken; at the same time the lining of the uterus is growing and an egg in one of the ovaries begins to mature. Once the egg has left the ovary it is pushed down the fallopian tube, here hormone level rise preparing for pregnancy. An egg is only fertilized if a sperm makes its way to the egg while it is in the uterus, if this does not occur the...
Words: 2631 - Pages: 11
...In an unprecedented case involving the rights of an intersexual prison inmate, a Denver federal appeals court found that even though Wyoming officials could have done a better job of safely confining Miki Ann DiMarco, the state did not violate her rights by holding her in Spartan solitary confinement. DiMarco was sent to state prison for a probation violation on a non-violent conviction. DiMarco was sentenced to confinement at the Wyoming Women's Center after her probation on check fraud charges was revoked due to lack of verifiable identification and positive drug tests. She had been held in the Laramie County jail for over a month in the women's section without incident, but on arrival at the state women's prison, a complete medical exam...
Words: 1864 - Pages: 8
...As Jean Kilbourne explained in her documentary “Killing Us Softly”, advertising is a “powerful educational source” and the media sells not only products, but also the ideal of what one “should” consider standard to be, do, and look like. These societal standards of feminine beauty are nearly impossible to reach though, and as the media glorification of women with unhealthy body types, unnaturally flawless faces, and perfect hair remains, so do the consequences of the desire for these things. Corporate Profit Corporations profit massively from American media consumerism. Advertising in media is one of the most instrumental constructs of our society. We see advertising in our faces everywhere from bus stops, cars, billboards, magazines, websites, and television. According to Kilbourne the average US citizen sees over 3500 ads per day and advertisement is a $250 billion per year industry, just in the States.ibid We also digest these advertisements subconsciously, as most people claim that they don’t affect them personally. American advertisers appeal to women’s insecurities and have sculpted a system where the thinner (and consequently considered more attractive women) sell the most products, because the consumer hopes to emulate the women selling it . This image that they’re chasing...
Words: 1213 - Pages: 5
...http://www.clicktoconvert.com 2 UNIT – I LESSON – 1: PRINCIPLES OF FASHION CONTENTS 1.0 1.1 1.2 AIM AND OBJECTIVES INTRODUCTION FASHION 1.2.1 Fashion design terms 1.2.2 Areas of fashion 1.2.3 Fashion flow chart 1.3. 1.2.4 Fashion in Cloths CLASSIFICATION OF FASHION 1.3.1 Style 1.3.2 Basic or classics 1.3.3 Fad 1.3.4 Fashion Forecasting 1.3.5 Trends 1.4 1.5 1.6 1.7 1.8 CHIC COSTUME MADE COLLECTION MANNEQUINS FASHION SHOWS: 1.8.1 Formal fashion shows 1.8.2 Designer trunk shows 1.8.3 Department fashion shows 1.8.4 Informal fashion shows 1.9 1.10 1.11 1.12 1.13 FASHION CYCLES 1.9.1 Length of cycles LET US SUM UP LESSON END ACTIVITIES POINTS FOR DISCUSSION REFERANCES This watermark does not appear in the registered version - http://www.clicktoconvert.com 3 1.0 AIM AND OBJECTIVES The aim of this lesson is to give better knowledge to students about the field of fashion & related terms and fashion cycles. Ø Here we discussed all...
Words: 30494 - Pages: 122
...This essay will show that Aboriginal women played an important role in traditional Aboriginal culture. It will be shown by their connection and claim with the land and how the women were the major economic contributor to their families. They will be seen as the carers of the camp and the major force when moving from camp to camp . Their most important role will be seen as wife and mother. We will look at her as the nurturer of children and land as her knowledge was passed through teaching by example of the skills needed for survival and the showing of respect for the world around her. We see her as a growing woman going through her initiation rituals through puberty and preparing for marriage. She is involved in her religion and religious rituals. The Aboriginal woman has an important role as an ambassador to potential hostile groups. She holds to her responsibilities as a mourner and a contributor to art. She is an integral part of Aboriginal society and its laws. As the main concern in Aboriginal society was to get food, there was a clear division of labour between men and women of what and how food was collected. Aboriginal woman are responsible for providing most of the vegetable foods by gathering seeds, fruits, tubers, and nectars as well as collecting smaller animals, reptiles and fish (Edwards, 36, Sanders & Evans, 1992, 14). The digging stick symbolises the role of the female (Edwards, 2005, 36) as they used the stick to dig for yams and edible roots as well...
Words: 2709 - Pages: 11
...Carolina Oquendo Sociology of Gender Final Project Gender roles in religion have always been a controversial topic. All of the major world religions belittle women to some degree. It is not a secret that women have historically gotten the short end of the stick, so to speak, when it comes to how they are treated and viewed in religion. After researching this topic, I can safely say that the women do all the work and the men take all the credit. Women are treated less than equal to men in most religious settings. Below I will touch upon women’s roles in Christianity, Judaism, Buddhism, Hinduism, the Rastafari Movement, Mormonism and Islam and how they have in fact, gotten the “short end of the stick” and how women have been belittled in every major religion. Christianity is a religion wholly based on the life teachings of Jesus Christ as presented by the gospel. Followers of this faith, known as Christians, believe that Jesus is the son of God. They refer to Jesus as Christ or the Messiah. There are many denominations within Christianity. Some of these include Catholicism, Orthodox, Protestant and Restorationists. The Roman Catholic Church is headed by the pope. Catholics believe that there is one holy catholic and apostolic church founded by Jesus. The Protestants are people that separated from the Catholic Church in the 16th century. They often refer to themselves as being born again and when asked what religion they follow, they answer that they are Christian. All...
Words: 3413 - Pages: 14
...[pic] HARVARD BUSINESS SCHOOL BRIEF CASES 4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount's newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. Clean Edge's improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.1 Jackson Randall, product manager for Clean Edge, sat in the darkened observation room considering the positioning strategy for this new product. He had led the new product development process and was now grappling with how to position the product for the upcoming launch. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry within that segment, with the broad appeal of being the most effective razor available on the market. Others felt a more differentiated niche strategy, targeting the most intensely involved super-premium consumers, would be optimal...
Words: 3695 - Pages: 15
