...INTRODUCTION This study is conducted to determine the physical image of women portrayed by Filipino beauty commercials. A feministic view of these commercials is applied in trying to show the ideal image they present which influences the decisions and perceptions of women. Specifically, the researchers are defining how it has shaped the outlook of women towards beauty with regards to the physical aspects. The methods used to achieve results were documentary analysis and interviews. Through interviews, the researchers were able to generate information based on perceptions of selected individuals with expertise on feminism and visual communication. The documentary analysis deals with the examination of sample commercials which are part of the research scope. CHAPTER I THE RESEARCH AND ITS BACKGROUND This chapter contains the background of the study with a short introduction of the whole research and the reasons why the researchers chose the topic. It also contains the specific problems of the study as well as the theoretical and conceptual frameworks which were the foundation of the research. The limitations and scope are also provided in this chapter. It also contains the significance of the study to different people affected by the research and the definition of terms as to how they were used in the study. BACKGROUND OF THE STUDY As people tend to watch television, we also tend to encounter the commercials that come along with watching. According to a study conducted...
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...demonstrated in particular in today’s media, which reinforces gender inequality and objectification, through the depiction of women as hyper-sexualized, weak, and unskilled. This negative depiction of women exists especially in the gaming community, in which many have criticized the negative portrayal of women as sexist and severely problematic. Video games like Grand Theft Auto and Red Dead Redemption portray women in an almost exclusively violent and sexualized manner, which serves to reinforce the never-ending sexism and gender biases that society has upheld for centuries. Society as a whole can change the perception of gender and how women are perceived, but leaps towards progressive ideas need to be made first, starting with the video game industry as a whole. Throughout history, women’s roles have primarily been domestic – staying home and being responsible for the care of her husband and children. As Warnke points out (4), this is not a result of sex but, rather of gender. Society, culture, and especially economics have been the primary driver behind the reinforcement of gender stereotypes particularly for women. Joan Wallach Scot’s analysis of French garment jobs during the 1840’s serves as an example of the historical gender identities that were constructed for women. During the 19th century,...
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...© Guillaume Herbaut © Guillaume Herbaut Feminism & FEMEN Abstract Through feminism protest, women have been trying to get equal rights to men for decades. Different movements have appeared through the years. Radical feminism is one of them. Where does it come from? What differences does it have from “classical” feminism? For a few years now, we can often see in the media pictures of those bare breasts women protesting, the FEMEN. Where do they come from? What are they fighting for, or against? In this paper, we will have a closer look at where from comes their movement and what defines their ideology in order to understand their message and what they protest against. Methodology For this work, I used what the FEMEN movement wrote, its manifesto and different articles, and tried to find feminist theories on radical feminism in order to understand the basis of the FEMEN movement. Table of content Abstract 2 Methodology 2 Introduction 4 What is radical feminism? 4 The notion of patriarchy 4 The Marxist feminism 5 The FEMEN movement 6 Brief history of the FEMEN movement 6 Bare breasts as a weapon 7 Manifesto 7 FEMEN 8 Ideology 8 Objective 8 Missions 8 Exigencies 8 Tactics: sextremism 8 Symbols 9 Structure and activity 9 Financing 9 Information 9 Controversy 9 Ethical points of view on feminism 10 Conclusion 10 Afterword 11 References 12 Introduction Already at the beginning of the 15th century, a woman, Christine...
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...Case in point, the constant badgering Rihanna receives from the media (E!, People Magazine, DailyMail etc.) when she opts for a bra-less attire. Repeatedly told by these “news” reporters that she should “Invest in a bra!” (DailyMail) or is “desperate for attention”. The pages turn, however, when white stars like P!nk pose topless for photoshoots. Suddenly, the attitude shifts from degrading a woman’s body to praising it for its statement of feminism. P!nk was greeted with overwhelming support, her picture talked about as a “statement and form of activism for women’s rights and a symbol of owning your sexuality.” (People Magazine). Again, Western feminism, with its racial tendencies, is establishing itself as the only “true” form of racism (Amos & Parmar). Through interpreting the works of Spivak, Mohanty Parmar and Amos and reflecting these observations in the modern world, it is apparent that Western feminism is in fact, imperialistic and racist in its methods. This is not to devalue its cause nor to eradicate the need of feminism the West, but rather shed light on the voices that are silenced daily by this specific...
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...CHAPTER 12 Feminist Therapy Co-authored by Barbara Herlihy and Gerald Corey INTRODUCTION History and Development KEY CONCEPTS View of Human Nature Feminist Perspective on Personality Development Challenging Traditional Roles for Women Principles of Feminist Psychology THE THERAPEUTIC PROCESS Therapeutic Goals Therapist’s Function and Role Client’s Experience in Therapy Relationship Between Therapist and Client APPLICATION: Therapeutic Techniques and Procedures The Role of Assessment and Diagnosis Techniques and Strategies The Role of Men in Feminist Therapy FEMINIST THERAPY APPLIED TO THE CASE OF STAN SUMMARY AND EVALUATION Summary Contributions of Feminist Therapy Limitations and Criticisms of Feminist Therapy FEMINIST THEORY FROM A MULTICULTURAL PERSPECTIVE Contributions to Multicultural Counseling Limitations for Multicultural Counseling WHERE TO GO FROM HERE RECOMMENDED SUPPLEMENTARY READINGS REFERENCES AND SUGGESTED READINGS 340 SOME C O N TE M P O R ARY FEMINIST T H E R AP I STS Feminist therapy does not have a single founder. Rather, it has been a collective effort by many. We have selected a few individuals who have made significant contributions to feminist therapy for inclusion here, recognizing full well that many others equally influential could have appeared in this space, Feminist therapy is truly founded on a theory of inclusion. member of the board of trustees of the last two. In recent decades...
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...relationships and admonished women not to dote on partners who do not reciprocate or to buy into the fairytale dream that a man would always take care of them. The definition of an "Independent Woman" in the Urban Dictionary, a predominantly African American written and defined Web site, is "A woman who pays her own bills, buys her own things, and does not allow a man to affect her stability or self-confidence. She supports herself on her own entirely and is proud to be able to do so." Another depiction of independence is found in Tina Portis' video clip titled the "Deception of the Independent Woman" posted to YouTube in 2010. Portis, an entrepreneur and former single mother, offers her opinion on statistics showing 42% of U.S. black women have never been married and are "independent" because they focus on achievement, often waiting too long to compete for the small number of black men who are equal in status (Johnson, 2010). In the video, she asserts that independent women do not need a pat on the back for doing what grownups are supposed to do: pay their bills, buy houses and cars, etc. She adds that independence discourages relationships as people begin to believe they can do everything alone, so they do not need a mate. Mia Moody, PhD, is a professor of journalism at Baylor University. She is the author of Btack and Mainstream Press' Framing of Raciat Profiling: A Historical Perspective. She teaches courses in public relations, minorities and women in the media and...
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...JJBB[Type text] [Type text] [Type text] Ban the Burqa? The Argument Against ð Jasmine Jaber -‐ 42886090 GEN320 End of Semester Independent Research Project Master of Research Thesis Proposal Jasmine Jaber Introduction The Argument Against 42886090 Over the past few years, the veiling practices of Muslim women have been the issue of public debate and come under direct government gaze. In particular, countries such a France and Turkey have issued a ban on wearing the burqa in public. The ban relates to the general wearing of the burqa and not for certain situations such as identity checks. This debate has spread to Australian soil where dozens of Australians, such as Cory Bernardi, have enunciated their approval and have called for such a ban in Australia. While some countries have similar meaning of the veil, the majority of non-Islamic individuals across Europe and Australia have interpreted the veil in their own way and thus attached to it different meanings causing different perceptions as to why or why not it should be worn. Using the article by Bernardi (2010) as a starting point, I will critique the feeble objections writers of the topic have against the burqa and justify why their reasons for a burqa ban are invalid and cannot benefit society, and if anything, set society backwards. By interpreting...
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...50 Key Concepts in Gender Studies Jane Pilcher & Imelda Whelehan Fifty Key Concepts in Gender Studies i Recent volumes include: Key Concepts in Social Research Geoff Payne and Judy Payne Key Concepts in Medical Sociology Jonathan Gabe, Mike Bury and Mary Ann Elston Forthcoming titles include: Key Concepts in Leisure Studies David Harris Key Concepts in Critical Social Theory Nick Crossley Key Concepts in Urban Studies Mark Gottdiener The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. JANE PILCHER AND IMELDA WHELEHAN Fifty Key Concepts in Gender Studies SAGE Publications London • Thousand Oaks • New Delhi iii © Jane Pilcher and Imelda Whelehan 2004 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, transmitted or utilized in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the Publishers. SAGE Publications Ltd 1 Oliver’s Yard 55 City Road London EC1Y 1SP SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B-42 Panchsheel Enclave Post Box 4109 New Delhi 100 017 British Library...
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...Global Interactions November 20, 2014 Paper 1: Arab Spring The Arab Spring refers to a series of popular uprisings throughout the Arab world that began in December, 2010. The catalyst for these uprisings was a twenty-six year old Tunisian, who lit himself on fire outside of a civic building.[1] Mohamed Bouazizi was a fruit and vegetable cart vendor and was trying to sell produce on the streets when his cart was confiscated by a Tunisian government official. This was one of a series of harassments that he had experienced, and the last indignity that he suffered was being slapped by a female Tunisian government employee.[2] He then subsequently set himself on fire, and this event is was set off the Arab Spring, or the Arab Awakening, as it is also called.[3] However, this was only the catalyst; the Arab Spring is a fluid, ongoing event that is steeped in history with economic, political, and social factors contributing to its occurrence. After Mohamed’s self-immolation there were thirty days of national protests in Tunisia before the former Tunisian dictator Zine El Abidine was removed from power.[4] During this time there were others in the Arab world watching this on satellite channels like Aljazeera, so there was an increase in cases of self-immolation in other parts of the Arab world, including Egypt.[5] Many in Egypt were watching this going on and thought that if a small country like Tunisia can overthrow a dictator through popular uprising then perhaps they...
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... Anna Lovatt September 28, 2015 Martha Rosler’s Gender Perspective During the Age of War As a form of art, photography expresses documents, personal visions, and memories that can often define images as very powerful and iconic. In the series Bringing the War Home: House Beautiful (1967-72), Martha Rosler, an American artist specializing in video, performance, installation and photo-text about art and culture, compiles ten photomontages from different magazines in order to convey the controversial issue of war during the early second part of the 20th century. Rosler uses a variety of mediums, but her most recognizable medium is photomontages and photo-collage. Constructed during the peak of U.S. military engagement in Vietnam and an outgrowth of Rosler’s self involvement with anti-war activities, these photographs are a response to the artist’s “frustration with the images we saw in television and print media, even with anti-war flyers and posters. The images we saw were always very far away, in a place we couldn’t imagine.” Through her choice to use colored images, she assembles photos together from homemaking women’s magazine such as Life Magazine and images from war. She accentuates the dominance of domestic representation and intersects it between war imagery by juxtaposing in a brutal and sometimes incongruous way. Rosler’s montages reconnect the two sides of human experience: the war in Vietnam, and the everyday-life in America. One of Rosler’s iconic image:...
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...The Office - TV Series (Take Home Final Exam) [LABR 3P06] Introduction The Office should expose a capitalistic view of the employer and stereotypes of the employees given that these circumstances highlight what the working class experience at the workplace. The Office emphasizes and influences many aspects of stereotypes and social norms in a satirical manner. The television series is shown as a mockumentary that criticizes the popular culture of corporate Americans and presents everything in a comedic fashion style. It demonstrates the lives of employees at the Dunder Mifflin Paper Company branch at Scranton, Pennsylvania. The main point of the show is to exemplify the stereotypes, oppression, and prejudice towards race, sex, working class, and higher positions that happens at the workplace. The show revolves around racial slurs where employees and employers often have unpleasant interpretation of each other. Normal conversations may take place between employees that would usually involve a negative compliment about race, sex and religion which would generally lead to an awkward moment of silence or discomfort from the other employees. The workplace at the Office shows that male employees are often seen as aggressive and sociable while the female employees are seen as calm and passive. Furthermore, men are represented as greater hierarchy in control of everything compared to women. The main employer of the show is regional manager Michael Scott. He is viewed as someone...
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...central to the stories performed, actors, audiences and the owners of the source stories are invited to physically participate in remapping and transforming lived experience. Linked to this is the choice of form(s) and how this affects or impacts on the performed stories as well as on the construction of performed rituals and ultimately on the processes of remapping personal narratives. I focus specifically on Mothertongue’s 2004 production, Uhambo: pieces of a dream. The production was an integration of theatre and visual art in the form of performances, portraits and installations that probed the concept of democracy through the eyes of women living in Cape Town. The production took audience members on a journey that wove together women’s personal responses to life in South Africa post-1994. PAPER Shards of...
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...identification as follows: (a) Gender shapes not only who we are but the world(s) we live in (b) Resistance to changing our personal (gender) identities obstructs feminist movement (c) The identity of the modern subject is not gender neutral but masculine (and typically European) (d) Feminist identity is itself problematic given the diversity (non-identity) among women. (e) Identity groups most closely associated with political power have also been historically based on gender inequality. (f) As members of these groups, women have interests in their success, including the group's acquisition of political power competitors. Source: Peterson, V. (1996). The politics of identification in the context of globalization. Women's Studies International Forum. Groups may be...
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...FEMINISM IS FOR EVERYBODY Passionate Politics bell hooks South End Press Cambridge, MA CONTENTS Copyright © 2000 by Gloria Watkins Cover design by Ellen P. Shapiro Cover illustration by Laura DeSantis, © Artville Any properly footnoted quotation of up to 500 sequential words may be used without permission, as long as the total number of words quoted does not exceed 2,000. For longer quotations or for a greater number of total words, please write to South End Press for permission. INTRODUCTION Come Closer to Feminism 1. 2. Library of Congress Cataloging-in-Publication Data Hooks, Bell. Feminism is for everybody: passionate politics / Bell Hooks. p.cm. Includes bibliographical references and index. ISBN 0-89608-629-1 - ISBN 0-89608-628-3 (pbk.) 1. Feminist theory. 2. Feminism - Philosophy. 3. Feminism Political aspects. 4. Sex discrimination against women. 1. Title. FEMINIST POLITICS Where We Stand 1 CONSCIOUSNESS-RAISING A Constant Change of Heart 7 3. SISI:ERHOOD IS STILL POWERFUL 4. Vll 13 00-036589 South End Press, 7 Brookline Street, #1, Cambridge, MA 02139 06 05 04 7 8 9 Printed in Canada 19 OUR BODIES, OURSELVES Reproductive Rights 25 6. HQl190 .H67 2000 305.42'01 - dc21 FEMINIST EDUCATION FOR CRITICAL CONSCIOUSNESS BEAUTY WITHIN AND WITHOUT 31 7. FEMINIST CLASS STRUGGLE 37 8. GLOBAL FEMINISM 44 5. 9. WOMEN AT WORI( 48 10. RACE AND GENDER 55 ...
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...REFERENCING TECHNIQUES AND PLAGIARISM. NAME: Ashley Vercueil STUDENT NUMBER: 42068711 DATE: 08/10/2015 WITNESS: Sheree Gloss 2 42068711 COM 3703 TABLE OF CONTENT 08 October 2015 PAGE DECLARATION 2 1. INTRODUCTION 4 2. QUANTITATIVE CONTENT ANALYSIS 2.1 The research problem 4 2.2 Research question or hypothesis 4 2.3 Method 5 2.4 Findings 6 2.5 Analysis 7 3. FIELD RESEARCH IN MEDIA STUDIES 8 4. MEASURING MEDIA AUDIENCES 11 5. FILM THEORY AND CRITICISM 14 5.1 Film: An overview 14 5.2 Theoretical discussion 14 5.3 A German expressionist analysis of film 15 6. PSYCHOANALYSIS AND TELEVISION 17 7. CONCLUSION 20 8. SELF-EVALUATION AND SELF-REFLECTION 21 SOURCES 23 Addendum 24 3 42068711 COM 3703 08 October 2015 Portfolio Examination Option 01 1. INTRODUCTION In this portfolio examination I will conduct my own quantitative content analysis, conduct a focus group interview to explain field research in media studies. This analysis will give greater insight into the frequency of stories published about women and other related stories, as well as how they are portrayed...
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