...been appointed by my Director to prepare the Workforce 2020 Report for our company XOXO Communications, LLC. Over the next decade, technology and the shift in resources will provide power to the masses and change how companies conduct business. This paper will discuss the demographical, social and economical changes that will shape the course of business throughout the globe. Age and gender are two key demographical trends that will affect how employers manage their employees. Technology will play a large role in how employees and their employers communicate. Social networks and the shift in consumer power are two key social trends that will affect how employers advertise and provide the ultimate customer experience. Outsourcing and contracting employees are two key economical trends that will affect how employers conduct business. In an effort to reduce cost, maximize profit and employee efficiency, companies will alter how they conduct business both internally and globally. In this paper, I will discuss each trend in detail, and how important it will be for XOXO Communications to embrace these trends through the new decade. Demographic Trends The world is ever changing. As XOXO Communications, LLC enters the new decade, it will be vital for us to be aware of these changes and understand how they will affect the Company. Undoubtedly, age and gender will shape the future demographics of XOXO Communications and how we will function over the next decade. Generation Y &...
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...Xu Leng S3352305 Tan Jian Sheng S3352375 Tan Jit Hao S3352378 Date: 18 September 2012 XOXO, AXE OIL XtraOrdinary Table of Contents EXECUTIVE SUMMARY 5 1. Situational Analysis 7 1.1. Internal Analysis 7 1.2. External Analysis 7 1.3. Competitors Analysis 8 1.4. SWOT Analysis 9 2. Marketing Opportunity 9 3. Marketing Objectives 10 4. Positioning 10 5. Communication Objectives 11 5.1. Category Need 11 5.2. Brand Awareness 12 5.3. Brand Attitude/ Preference 13 5.4. Brand Purchase/ Action Intention 13 6. Campaign Budget 13 7. Campaign Target Audience 14 7.1. Brand loyalty 14 7.1.1. Target audience profile 14 7.1.2. Non-Brand Loyal Users 14 7.1.3. Creative Targets and Behavioral Sequence Model 15 8. Creative Brief 16 9. Creative Strategy 16 9.1. Single Minded Proposition 17 9.2. Packaging 17 9.3. Brand 17 9.4. Creative Idea 18 9.5. Executional Mandatories 18 10. Media Strategy 18 10.1. TV Advertisement 18 10.2. Website Enhancement 19 10.3. Social Media 20 10.3.1. Facebook 20 10.4. Print Advertisement 20 10.4.1. Today Newspaper 20 10.4.2. 8 Days Magazine 21 10.5. Point of Purchase (POP) Advertising 21 11. Other IMC Activities 22 11.1. Out Of Home (OOH) Advertising 22 11.2. Quick Response Code 23 11.3. Press release 23 11.4. XOXO Road show at Orchard Road 24 11.5. XOXO Vending machine 24 11.6. Sponsorship For NDP Goodie Bag 25 11.7. Sales Promotion 25 12. Evaluation...
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...July 25th, 2014 J.P. Morgan Chase & Co. Dear Sir or Madam: I am a recent accounting graduate from XOXO University seeking a full time position in private baking. I am responding to the advertised Banker position for Asset Management Private Bank Latam. The job description and requirements posted for this position fit both my personality and experience. The opportunity to work for J.P. Morgan in a globally oriented setting and with teams of professionals committed to excellence is an exciting prospect for me. I have had assorted non-employment business experiences that would successfully translate into quality performance for this position. I first gained customer relations and negotiation skills at the age of 15 when my proficiency in English became an asset for my parents’ security company in Maputo, Mozambique. With the majority of the clients being affluent nationals or foreign professionals I became very adept at leading business conversations, explaining potential security concerns to those clients who were new to the country, and learning about all the products and services to ensure clients understood them. I am confident that as a Banker I can create and maintain client relationships where client satisfaction is always realized. I am an avid learner with a comprehensive knowledge of accounting, finance, and management; I can efficiently adapt my skills to fulfill the responsibilities of the position offered. As a native Latin American who has lived...
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...Florida International University ENC – 1101 Prof. Nicholas Anderson Minor Essay Text Message to a Friend: * Hey, Kelly * How are you? * Hey Juan!! * I’m great.. gettin ready 4 the party, how bout u? * Not that good * Kell.. The thing is that I don’t think I’ll go to the party… I feel horrible * I’m dying over here hahaha * Omg * For real?? * Hahah yess, im not sure tho * But I wanted you to thank u for the invitation… hope you have a great party * Don’t worry Juan … we will miss u over here * Get well soon * Thank you kells, see you tomorrow.. xoxo Email to the Professor: Greetings Dr. Potter, I am Juan, current student of your Biology class, specifically on the U3M section. I was unable to attend your class yesterday (Wednesday, September 10th). I understand from a classmate that a handout was given related to the next lab assignment. The syllabus indicates that your office hours are between 12:00 - 2:00 pm on Tuesdays and Thursdays. Would you be available in your office this Thursday so I can receive the lab assignment and ask for clarification on the material that we had to turn in? I would appreciate if you extend the deadline for the assignment, just for this occasion. I’m aware that your time is valuable so I don’t want to extend myself more. I look forward to speaking with you soon. Thank you very much and kind regards, Reflecting on both examples, we can see the obvious difference...
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...The warm golden sun was shining brightly at the Wadsworth Homestead in Geneseo New York. Soon to souls from opposite ends of the country would unite. The groom awaited in anticipation. Trying desperately to focus on the tasks before him, but he was too busy bursting with excitement. Tom’s pacing was meet with a moment of stillness upon opening the gift Samantha had left for him. Two custom made Bills jerseys. Complete with their wedding date and new last name. The girls arrived in matching silk floral robes, even the precious flower girls. Samantha's beautiful gown was simple lace from Silk Bridal in Brighton. Her girls were adorned in different styles and shades of blush. She carried with her a succulent bouquet that was eloquently designed...
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...France. As a teenager he aspired to follow the Rolling Stones, but his inability to sing led him to channel his desire by designing hip, rock n’ Roll denim wear. After designing his denim wear collection (as a teenager), he caught the eye of McKeen Jeans. After this first success, Audigier became a young designer and start traveling the globe from a place to another. Then he moved to the big apple, New York City where he opened his first own fashion company in order to pursue the American dream. This opening was followed by a success. Audigier earned the title “King of Jeans”. In addition to designs for his own company, he worked with other famous labels of the denim industry like Guess, American Outfitters, Fiorucci, Bisou Bisou, Levi’s, XOXO and Diesel. Later, after watching a documentary about Bali, he went there to get some inspiration, his journey lasted three years. Then he came back to the United States, in Los Angeles this time, where he decided to live because of Hollywood glitz and media glamour, where his designs sexy and flashy fit perfectly with the LA style. When in LA, Audigier succeeded in catapulting the brand Von Dutch from the depths of obscurity to the forefront of trends. His strategy was to court celebrities to wear his designs, especially the hat with the signature Von Dutch on it. This is what leads to the success of Von Dutch at that time. In 2004, Audigier left Von Dutch. The he began with his venture Ed Hardy (the tattoo-inspired fashion). The collection...
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...To What Piece of Technology Would You Write a ‘Love Letter’? Dear Computer, It is true, that I’ve never addressed my feeling towards you in letter, although we spent extraordinary amounts of time together. For this, I owe you a special gesture in form of a letter. Since our beginning in 2009, we’ve had some good times – especially those revolving around playing games and browsing the web, but also the ones that includes me typing in my homework on you. Those were the very best, and I wouldn’t use any other computer in the world for this particular assignment. With that in mind, I should take this opportunity to explain why I sometimes use other computers – it’s not that I don’t enjoy your company or that you’ve become technologically outdated, it’s simply a matter of convenience. I invested in this nifty little laptop, not to replace you, but so I didn’t have to bring you all the way to school every day, because, let’s face it, you are somewhat heavy. The Intel Q9450 CPU and 16 GB of Corsair Vengeance RAM really make the weight go up, along with the ATI 5850 GFX-card. But it’s these little details that I appreciate about you. Anyways, I should probably tell you how much you really mean to me, and as you can probably tell by all the countless hours I spend using you, it’s a whole lot. I don’t think it’s going too far as to say that I deeply and utterly love you! You’ve made my life better by being so vast in computing power, so ever silent while powered on and you’ve never-ever...
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...Time flies so fast. It only seemed like it was still March 21, 2012 yesterday. And apparently, it was. LOL. But seriously, time flies really fast. Congratulations everybody for surviving this school year. To the 7th graders, congratulations on completing your 1st year here in high school, may you stay strong in your next 5 years. To the 2nd years, congrats on completing your 2nd year in HS! 2 more years to go guys! For the 3rd years, one more year guys! Goodluck! And to my beloved fellow 4th years, congratulations my dear batchmates in completing our 4 years in HS, leaving High school is truly bittersweet. :’( We are all gathered here to today to celebrate another successful and prosperous school year. Not only that, but today, we recognize students who have brought honor to our school through their many participation in activities and their achievements. And I shall also present my report on what we, the student council, have done. :3 Many students have accomplished many things this school year. And it is with great pleasure that I, ________________, bestow this wonderful piece of paper that came from our hearts, filled with gratitude or a certificate. (read names) Let me also proudly bestow certificates to students who have displayed honesty by turning over lost items in the office. Although, this does not mean that only these people are honest, I am well aware that there are some students who return items but do not register their name. And there are students who still display...
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...Thompson defines ideology as “meaning in the service of power”. Ideology is basically a system of meaning that helps define and explain the world and that makes value judgments about that world. Ideology is related to concepts such as world-view, belief system and values. It refers not only to the beliefs held about the world but also to the basic way in which the world is defines. In other world, ideology creates a “common senses” for the society. Stereotypes comprise an ordering process. It works because they re-present a view of reality that we all recognize. In other words, it is a short cut to reality. It is an easy-to-understand form and is an essential part of making sense of the world and society. Ideologies are embedded in a range of media genres. They become part of our habitus, creates a way of being and seeing. For instance, the ‘dumb blonde’ stereotype specified women with blonde hair is sexually attractive but dumb. Indeed, hair colour has nothing related to intelligence, women with blonde hair does not have to be dumb necessary. Stereotypes are not true of false, but it reflects a particular set of ideological values, they present themselves as ‘common sense’. Narrative is what we think and how we make sense of our experience. Narratives can be open or closed. Close narrative structures yield a ‘happy-ever-after’ finale. Open narrative structures invite the audience to ponder the ending(s). Tzvetan Todorov suggests that all narrative is a movement between...
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...Written assignment 1 29th August Dear Diana I owe you an apology, I am totally aware of my actions and the fact that I have not been a good friend to you. I guess the past year, might have been the hardest year in my entire life! I have dedicated myself to the school – and I hope you will be proud of me. I see that my last post was last summer right before senior year! I feel awful, but maybe I could make it up to you, by writing what has happened since last summer. Let me take you back too my last year at high school! At the end of the summer holidays, I told myself that I would do whatever it takes to get the highest grades in my entire year. I know it was an exaggerated wish, but as you may know I always do my best to achieve my goals! So the day before first day of school, I renewed all of my school stuff, I just threw it right in the thrash. I got new books, dictionaries and a new cupboard, so I could organize my folders and books into the different classes! Back then my closest friends; you know who - JJ, Michael and my boyfriend Jasper, just thought I was geeky and they would make jokes about it all the time. At first I did not bother being teased by them, I know it was meant in the kindest way! School started and I was prepared! School was a battlefield and I was a samurai warrior who would destroy everything, and win the battle! I always sit at front row and raised my hand every time I had the chance! I tried to keep in touch with JJ, M and Jasper; of...
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...Executive Summary XO Group Inc. is an internet based lifestage media company. XO Group has four flagship brands and each brand is specific to a particular market. The Knot and Wedding Channel are focused on the wedding industry. The Nest is dedicated to the home environment. The Bump is focused on family planning. XO Group provides services to couples who seek advice and information on planning lives together; from the wedding to their first baby and everything in between. XO Group’s professional staff ensures goals are being met and customers are satisfied. Throughout the company’s life, XO Group continually pursues new opportunities to stay ahead of their competitors and hold their place at the top of the lifestage media industry. Table of Contents Page No. | Executive Summary………………………………………………………………. | 3 | Table of Contents…………………………………………………………………. | 4 | List of Tables……………………………………………………………………... | 6 | List of Figures…………………………………………………………………….. | 7 | Section 1: History of Company………………………………………………….... | 8 | The Beginning…………………………………………………………………. Getting Bigger…………………………………………………………………. The Nest………………………………………………………………………... Merging Two Companies……………………………………………………… Stepping Into The Baby Market……………………………………………….. XO Group Inc.…………………………………………………………………. | 8...
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...Joseph Stayton Professor Pam Kannady ENGL 1213, Section 393 20 June 2012 Be Healthy, Stay Healthy What do your eyes tell you? What do we as consumers tend to be attracted to? What captures our attention, makes us hungry or gives us the desire to need something? What are we persuaded by? Millions of dollars are spent each year by the many various companies trying to answer these questions and many more. It is the job of these various companies to find out what will make the consumer do what they want, which is buy the product. For centuries advertising has been used effectively in order to promote a product or suggestion. The more predominate methods of advertising today would be the use of television commercials and printed ads in magazines or newspapers, also the emergence of pop up ads that we are seeing using our internet. The success of a company that is in the line of business to sell something or promote something, sets aside an advertising budget in order to make them successful. It is goal and purpose of advertising to set forth an image and brand that is easily recognizable by the general public. The more brand recognition means the more that the consumer is likely to trust and purchase. To consolidate our focus let’s take a look at the use of advertisement in the healthy food-snacks section of the advertisement world. Chosen out of the several choices in the section, there were three that stood out the most, due to the brand loyalty, familiarity...
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...Reception and public appearances Sarkeesian and her work have come to much greater public attention following the announcement of "Tropes vs. Women in Video Games" and the harassment she subsequently faced. The events helped bring the issue of pervasive sexual harassment in the video game culture to mainstream media attention. Discussions occurred in a range of publications and outlets, including The New York Times, The Guardian and New Statesman. While noting that the support Sarkeesian has received "stands at a counter" to the harassment, Sal Humphreys and Karen Orr Vered suggest that ultimately the campaign may serve to discourage other women from following Sarkeesian's lead for fear of being subjected to similar attacks. Speaking at the XOXO Festival in September 2014, Sarkeesian described the allegation that she and other women fabricated harassment as itself being a form of harassment. "Harassment is the background radiation of my life," she later remarked in a Bloomberg Businessweek cover story on her work and the video game industry. The Utah State University threats resulted in public attention to misogynistic and violent harassment on the Internet, along with the propriety of concealed weapons on university campuses. In an editorial, The Salt Lake Tribune wrote that the threats "would seem to support Sarkeesian’s point about a link between some video games and violent attitudes toward females" and called on the state to allow universities "to ban firearms from venues where...
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...through a marxist lens helps us better analysis the situation. For example with the prison riot, it was an attempt by the prisoners to achieve class consciousness. They were becoming aware and rallying together to fight against a system that exploits their labor. But because the strike ended up doing very little to help these prisoners felt as if no matter what they did to protests against the corrupt status quo nothing would really change. This is false consciousness, where we stop trying to change because we feel hopeless and succumb to believing that this is just the way things are. The problem is us, and that it’s not actually a problem that’s inherit in the capitalist system. Anyways, love you dad, tell mom and grandma i say hi. xoxo. 3, Everyone worked well together, and even though we didn’t have much time in our schedules to meet in person when we did end up meeting up to work together we made a lot of progress and everyone pulled their own weight in the end. Along with everyone doing their own research; I picked out the project topic and helped write up the proposal. Loren was a really great help when it came to actually putting all of our research together onto the poster. He helped organize our ideas, and he also designed the layout of the poster, as well as add a few extra details like the prison bars that were the background for our poster. Towards the end of the semester I was going through conflicts in my personal life that made it hard to motivate myself...
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...I. INTRODUKSYON Tungkulin ng mga kabataan ang mag- aral. Kapag ang mga mag-aaral ay napagod na sa kanilang pag-aaral halimbawa’y sa kanilang pagrerebyu , may dalawang bagay sila na maaaring gawin: Una ay ang magpahinga o matulog para may lakas sila na ipagpatuloy ang kanilang pag-aaral at ang ikalawa ay ang paghahanap ng mapaglilibangan at random na kaalaman sa pamamagitan ng pagsangguni sa tinatawag na “digital miracle” – ang Internet, na kung saan ito’y isang sistema na ginagamit ng buong mundo upang makipagkonekta sa mga kompyuter sa iba’t ibang uri ng telekomunikasyon at iba pa kung saan walang nakatagong datos sa publiko. Sa tanang kasaysayan ng edukasyon, malaki na ang naimbag ng internet. Sa katunayan, ang internet ang isa sa mga pangunahing paraan kung bakit ang pag-aaral ay nagiging madali, mabilis at mabisa. Kung kaya naman at napakaraming mag-aaral ang sumasangguni sa internet para sa kanilang pag-aaral. Ngunit, ang internet ay nagbibigay rin ng kaligayan at kaaliwan sa mga mag-aaral. Dalawa ang pinakamadalas na ginagawa ng mga mag-aaral kapag sila ay sumasangguni sa internet: Ang “social-networking” na kung saan ito’y naging pangunahing instrumento sa madaling komunikasyon tulad ng Facebook, Twitter, Tumblr, Instagram at iba pa. At “Online Gaming” na kung saan kinahuhumalingan dahil sa mga grapiko nito tulad ng Defense of the Ancient, Mercenary, iDate at iba pa. At dito, isinisilang ang mga kakaibang salita na pinagtatakahan...
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