...o understandin g th e valu e create d b y brands . Accordin g t o th e model , bran d valu e creatio n begin s wit h th e firm' s marketin g activity . Thi s influence s customer s who , i n turn , affec t ho w th e bran d perform s i n th e marketplac e an d i s ultimatel y value d b y th e financia l community . Thre e importan t multiplier s moderat e th e exten t o f transfe r betwee n thes e valu e stages : th e progra m qualit y multiplier , th e marketplac e condition s multiplier , an d th e investo r sentimen t multiplier . bran d i n term s o f ho w i t perform s i n th e marketplace—th e aggregat e o f individua l custome r action s regardin g quantit y pur - chase d an d th e pric e tlia t the y pay . Finally , tli e investmen t com - munit y consider s bran d performanc e an d othe r factors , suc h a s replacemen t cos t an d purchas e pric e i n acquisitions , i n term s o f thei r futur e prospect s (growt h rate ) t o arriv e a t ii n assessmen t o f shareholde r valu e i n genera l an d bran d valu e i n particular . Th e mode l als o assume s tha t a numbe r o f factor s interven e betwee n thes e stages , (Se e Exhibi t 1. ) Tlies e linkin g factor s determin ...
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...Appendices Appendix 1: Cocoa Delights media plan ‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 12 3456 7890 Fax: 12 3456 7890 Email: mediaplanning@cocoadelights.com Website: www.cocoadelights.com Contact: Coco Jones Table of Contents Executive Summary ........................................................................................................ 117 Business description ............................................................................................... 117 Vision for the future ................................................................................................. 117 Business goals/mission .......................................................................................... 118 Business philosophies/identity ............................................................................... 118 Main objectives ........................................................................................................ 118 Situation Analysis ........................................................................................................... 121 Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123 Product benefits...
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...basic company information | christina rodriguez O N NO T EXT I LE S ONNO SERVICES: Textiles resides in Boulder, Colorado and since 1992, has been manufacturing cotton-based products for some of America’s largest companies, such as Nike, Pepsi and Speedo. However, the more they learned about problems with conventional cotton, the more reserved they became. Growing conventional cotton causes harm to people, wildlife and the environment. Since then they have moved away from conventional cotton to organic t-shirts in order to renew their passion about thier products. They desire to focus on making high-quality, sustainable, and eco-friendly materials for everyone. onno green america approved TARGET MARKET: personality profile: jason, 20, college student Jason is a young college student who has recently become interested in organic and recycable materials after watching the film “An Inconveniant Truth”. Jason desires to live a new and beneficial lifestyle that is environmentally conscious with a minimum wage. official marking for authentification ABOUT ONNO: is a small, limited textile company that focuses on producing high-quality t-shirts made from 100% all-natural materials. onno’s shirts are made with sustainable fibers such as bamboo, hemp and organic cotton. By using high quality materials, their shirts feel like silk but are very durable. onno manufactures apparel overseas and have worked hard to ensure their...
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...Blood donation behaviour Context and problem/opportunity The Australian Red Cross Blood Service is becoming increasingly concerned as the number of people donating blood is failing to meet the high demand of blood required. At some point, around 30% of the Australian population will require blood (Godin, Sheeran, Connor, & Germain , 2005). The underlying problem is that only 3% of the eligible population donate blood regularly (Godin, Sheeran, Connor, & Germain , 2005). In particular, Generation Y, who made 150,000 donations, present a problematic age group, as their retention rate is only 61% (Godin, Sheeran, Connor, & Germain , 2005). Young donors, aged below 25, make up the lowest generation for repeat donations. As a consultant to the RCBS, it is vital to understand why Australians choose to disengage with blood donation, in order to retain them as active donors. Literature Review Many scholars have undertaken research into the implications of blood donation and specifically, reasons as to why the retention rate is so low. One of the overarching issues discussed by academics is the effect of the gap between intention and behaviour. Research has found that a positive intention to give blood is not sufficient for an individual to actually perform the behaviour (Pomazal and Jaccard, 1976). Intentions represent a person’s motivation in the sense of his or hers conscious plan or decision to exert effort to enact the behaviour (Connor and Armitage, 1998)...
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...JS 5/1/2013 POLS 3315-001 Party Issue Valuations and Reassessments Why do political parties in the United States abandon or revisit specific issues? Moreover, what is the driving force behind a party making an issue politically salient? Some examples that could be correlated with these questions could be why the Republican Party has stayed silent on issues that many old-guard Democrats feel is contentious in the current administration, why the sudden recent ideological transformation of conservative party, or why many politicians steer clear from Wall-Street related subjects (even though lashing out against bankers these days is sure to garner some attention, and most likely support from the general public). All of these examples and more will be discussed in order to provide a sufficient answer as to why issues are left behind in the dust or put out prominently on display. There are numerous factors and variables to consider when trying answering such a question, one of which could be racial factors. It’s been largely documented that Latinos have been an increasingly growing electorate, going from 1 percent of voters from the 1950s to over 11% in the twenty-first century (Abramowitz 27). With this information in mind, it would make sense that the Democratic establishment is today trying to initiate immigration reform in the United States Senate, knowing that they’ll have an increasing amount of support from their Latino electorate. It should also be noted that although...
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...proposal, I determined that it posed no risk to environmental and safety standards since it involves working with animals. PG or G rating: Yes. The story is based upon a children’s book and has animals as the main characters. No adverse effect on other operations: Yes. Because the film utilizes animals, it would not take actors away from other projects or impact the budget for other movies. Win Best Picture of the Year: 0 due to the low probability of winning an award of the caliber. Win Best Animated Feature Film: 0 because the film is not animated. Generate additional merchandise: 20 because there is a high potential since it is a children’s movie. Raise environmental concerns: 0 because it focuses on the life of the Dalai Lama and not environmental issues. Generate profit greater than 18%: 70 due to there being a 50% chance for the ROI to be 18%. Advance state of film animation: 0 because this is not an animated film. Provide basis for new theme ride: 10 because it is a children’s movie, there is a low potential that if a character becomes popular, a children’s ride could be developed or an existing ride be renamed. Proposal 2: Heidi Meets all safety and environmental standards: Yes. Because it is a big budget film that takes place in the Swiss Alps, all local and national regulations will be complied with. PG or G rating: Yes. This is a children’s story. No adverse effect on other operations:...
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...communication, organizations and stakeholders alike did not find it feasible to disclose and discover information on organizations’ plans and objectives. However, with the advent of communication technology, this infeasible task has turned into one of the easiest tasks to accomplish. Stakeholders now generally have more say in the overall strategic planning of an organization and managers face an ever increasing pressure to keep all stakeholders satisfied. When it comes to public communication campaigns, campaign designers have also benefitted from the advent in communication technology. Where it was cumbersome, economically unfavorable and extremely idealistic some years ago, getting messages across a vast majority of people has become an easy task to achieve. Be it a message from an NGO or the government itself, public communication has improved by leaps and bounds. Technologies such as social media and smart phones have given a completely different and novel meaning to public communication campaigns. 100 or even 50 years back it was almost impossible for an organization to spread the word on eliminating child labor practices from North America all the way to Bangladesh. Today, this seemingly impossible task is as easy as placing online banners on a thousand websites and smart...
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...Chapter 3 Quantitative Demand Analysis Overview . The Elasticity Concept Own Price Elasticity Elasticity and Total Revenue Cross-Price Elasticity Income Elasticity II. Demand Functions Linear Log-Linear III. Regression Analysis The Elasticity Concept How responsive is variable “G” to a change in variable “S” If EG,S > 0, then S and G are directly related. If EG,S < 0, then S and G are inversely related If EG,S = 0, then S and G are unrelated The Elasticity Concept Using Calculus An alternative way to measure the elasticity of a function G = f(S) is If EG,S > 0, then S and G are directly related If EG,S < 0, then S and G are inversely related If EG,S = 0, then S and G are unrelated Own Price Elasticity of Demand Perfectly Elastic & Inelastic Demand Own-Price Elasticity and Total Revenue Elastic Increase (a decrease) in price leads to a decrease (an increase) in total revenue. Inelastic Increase (a decrease) in price leads to an increase (a decrease) in total revenue. Unitary Total revenue is maximized at the point where demand is unitary elastic Elasticity, Total Revenue and Linear Demand show graph Elasticity, Total Revenue and Linear Demand show graph Elasticity, Total Revenue and Linear Demand show graph Elasticity, Total Revenue and Linear Demand show graph Elasticity, Total Revenue and Linear Demand show graph Elasticity, Total Revenue and Linear Demand show graph...
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...Introduction In 1946, Tide was launched by a US company named Procter & Gamble (P & G). In 1949, Tide has successfully established itself as an international brand. They have a range of products which includes household detergent such as Tide Liquid, Tide Powder and many more (Procter & Gambler 2012). Besides, Tide was not just another laundry product; it is recognized as the washing miracle. It was the first heavy-duty synthetic detergent which revolutionized from the traditional laundry soaps as it does not leave the clothes stiff and dry. Tide has successfully changed the way families did their laundry. This innovation of using synthetic compounds has greatly reduced the time and effort consumers spent while doing their laundry (American Chemical Society 2007). Tide captured more than 30 percent of the laundry market in the early 1950s and therefore emerged to be the top selling detergent (Back to EurekAlert! 2006). 1 Situation Analysis According to Lamb et al. (2012), situational analysis includes SWOT analysis that affects the performance of an organization. Organizational resources such as financial resources, production costs, marketing skills, technology, employee capabilities and brand image should be taken into consideration. Environmental scanning is also essential as it affects the organization’s future as it can help in identifying market opportunities and threats. Additionally, PESTLE analysis will be conducted to analyze the relationship between...
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...Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .....................................................................................................
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...Phyllis Mae Dailey is remembered as the first black nurse to serve in the navy. This came after her induction to the United States Navy Nurse Corps on March 8, 1945. The New- York-born lady became the first beneficially of the changes that had recently been introduced to the United States Navy in order to include black women in the navy (Lane et al). At the time of her induction to the navy, Phyllis Mae Dailey was aged 25 years old. Before joining the navy, Dailey had undertaken a course in nursing at the Lincoln School of Nursing in New York. Even with her academic and personal qualifications, Dailey had previously been denied induction to the navy. Dailey’s persistence and activism paid off when the barriers that had been placed against inducting...
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... Table of Contents 1. Bangladesh Economic Backdrop 2. Industry Overview 3. Overview of Grameenphone 4. Grameenphone Operational Performance 3 5 9 18 2 1. Bangladesh Economic Backdrop 3 Bangladesh: Large Growth Economy 7th most populous nation with 55% of people in the 15-64 age group. Demographics Population (2007E) Population Growth Rate (2007) Population Distribution (2001 Census) 140.6 million 1.3% 0 – 14 years: 39.1% 15 – 64 years: 54.7% 65+ y ears: 6.2% 22.8 y ears 22.8 y ears 22.9 y ears Male: 53.9% Female: 31.8% Muslim 83%, Hindu 16%, other 1% 147,570 sq. km 952 per sq. km Based on English Common Law Dinjapur Rangapur Median age Total: Male: Female: Literacy Rate of ages 15 and above Sylhet Religion Area Population Density (2007E) Legal Sy stem BANGLADESH Bogra Faridpur Dhaka Comilla Economic Indicators GDP Per Capita FY 2007E US$482.3 US$5.1 billion 7.2% 68.9 5.0% ~36.0% Reserv es of foreign exchange and gold Dec 2007 Khulna Barisal Chittagong Annual CPI Inflation 2007 Av g. Exchange Rate (BDT/US$, 2007) Interest Rate (Money Market Rate 2007) Market Cap / GDP (%) (Jul 2008) Source: Population and growth from Bangladesh Bank. Other figures from Economist Intelligence Unit, July 2008. CIA – T he World Factbook, July 2008. 2001 Bangladesh Census. 4 2. Industry Overview 5 Bangladesh - Premium Telecom Market One of the fastest growing telecom markets with significant future growth potential 135% Mobile Subscriber CAGR...
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...KENYATTA UNIVERSITY SCHOOL OF BUSINESS DEPARTMENT: MANAGEMENT SCIENCE DEPARTMENT UNIT CODE & NAME: BMS 840 –QUANTITATIVE TECHNIQUES WRITTEN BY: Ms. Gladys Kimutai and Mr. Paul Sang Copyright © Kenyatta University, 2014 All Rights Reserved Published By: KENYATTA UNIVERSITY PRESS i ii MODULE SUMMARY During the last two decades, there has been a dramatic change in the business environment. The trend towards complexity has increased the risk associated with business decisions, making it more important to have a sound information base. To do well in such an environment, one will need to understand how to identify quality information and recognize the solid, reliable research on which one‟s high-risk decisions as a manager can be based. One also needs to know how to analyze the research findings. The study of quantitative techniques provides one with the knowledge and skills needed to solve the problems and the challenges of a fast-paced decisionmaking environment. Managers make decisions on a day to day basis and it is necessary for them to be able to analyze the data so as to be able to make optimal decisions. This module has ten lesson which cover matrix algebra, markov analysis, Linear programming, differentiation, applications of differentiation to cost, revenue and profit functions, integral calculus, inventory models, sampling and estimation theory, hypothesis testing and chi-square tests. iii MODULE OBJECTIVES By the end of...
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...age of six was "at best disingenuous and at worst a downright lie."1 The executives in the room were visibly shaken by her comments. In late 2003, Kraft formed the Worldwide Health & Wellness Advisory Council, comprising 10 nutritionists and media experts, including Wartella, to investigate allegations that Kraft had been knowingly advertising unhealthy foods and to help address the rise in obesity, among other health issues. The pressure for Kraft to review its advertising policies came amidst increasing criticism from congressional panels, parent groups and other concerned citizens, that food corporations, such as Kraft Foods and McDonald's Corporation, have been knowingly targeting young children (up to age 12) in their advertising campaigns. The concern surrounding childhood obesity stems from statistics showing a 200 percent increase in childhood obesity since the 1980s. Between the 1960s and the 1980s, the percentage of overweight children hovered around 6 percent, but in the last two decades, this rate has leapt to 16 percent. 3 Despite this, Kraft decided to keep marketing to children under 12. One Kraft executive admitted, "We didn't want to give up the power of marketing to kids."4 This "power" is villainizing the company, however. Currently, Kraft is a trusted brand, but that reputation is already slipping. According to the Reputation Quotient...
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...Drop-In Centre for 1-1 tutoring: Room 325 Third Level Robinson Library. Open during Semesters 11am-3pm Monday to Friday, 11am-4pm Wednesday. Workbook Numerical Reasoning tests V1. August 2004 www.mathcentre.ac.uk Careers Service Numeric Reasoning and Aptitude Tests Introduction These notes are intended to help you with some typical tests that you may encounter in the numeric reasoning part of aptitude tests. Apart from these notes you can get further advice and guidance from the MATHSAID Centre in the Robinson Library. Details of this now follow. Maths-Aid Help with Numeracy Skills If you are worried about any aspect of your basic numeracy skills then the following booklets and leaflets have been designed to help you and they can be read in conjunction with these notes. • Numeracy Refresher Booklet (written to help in your numeric reasoning tests) • Leaflets on decimals, fractions, percentages and ratios. as well as other booklets supplied by MATHS-AID. Copies of this material can be found in the • The MATHS-AID Centre in the Robinson Library. There is a small charge for the Numeracy Refresher Booklet. Most of the material can also be found at the mathcentre site at www.mathcentre.ac.uk. Free Drop-In Centre As well as text based help you can get one-to-one help from tutors in the MATHSAID Drop-In Centre in room 325 on the third level of the Robinson Library. This free service is available to all who want help with basic...
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