...Right at Yebhi.com Team YS | March 29, 2012 41 SHARES Shopping online is slowly but steadily become popular in India. With better offers being provided by e-commerce portals and a number of payment options being made available, consumers have taken to shopping online with gusto. A recent Edelweiss report projected that the opportunity size of the e-tail market in India will be worth USD 12 billion by 2016, and will be driven by apparels & lifestyle products, books and consumer electronics. An eBay Census for the year 2011 revealed that electronics and lifestyle products accounted for majority of the online sales in India. Electronics accounted for 50% of all online sales and lifestyle was next, with 36%. Yebhi.com, one of the leading players in the lifestyle e-commerce space in India, must be excited about this projection. “Offline or physical retail was undergoing a struggle a couple of years back because of supply chain issues. They were unable to reach out to a large section of the market, because there was lack of streamlining in the delivery process. This prompted us to look at e-commerce,” said Manmohan Agarwal, CEO of Bigshoebazaar India Pvt Ltd, which owns NCR headquartered,Yebhi.com. Before entering the e-commerce space, Manmohan noticed that most of the players present in the market were focused on hardline products like consumer electronics, mobiles, etc. Hence, he decided to focus on softline products like apparel, footwear, etc. This is how Yebhi.com was born...
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...MODULE - 1 BUSINESS MODEL IDENTIFIED BUSINESS TO CUSTOMER The B2C model focuses on direct selling and marketing between a business and a consumer via an e-commerce website. A lower purchase volume of higher priced products typically characterizes B2C companies. Since the model depends on individual transactions and eliminates the wholesale purchaser, the company can make a higher profit while the consumer spends the same amount of money or sometimes less. B2C is effective for smaller companies since individual consumers are not as concerned with company recognition as they are with getting the product for the best price. TYPES B2C companies divide into five major categories: direct sellers, online intermediaries, advertising-based models, community-based models and fee-based models. Each type is so different from the others that they are not directly comparable. In fact, some B2C businesses utilize more than one type to reach different audiences. DIRECT SELLERS Direct sellers, such as online retailers, sell a product or service directly to the customer via a website. You can further divide direct sellers into e-tailers and manufacturers. E-tailers are electronic retailers that either ship products from their own warehouses or trigger deliveries from other companies stocks. Product manufacturers use the Internet as a catalog and sales channel to eliminate intermediaries. ONLINE INTERMEDIARIES Online intermediaries perform the same function as any other broker. The business...
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...AIRCEL Aircel Group at a glance * Aircel group is an Indian mobile network operator. * It is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%. * Aircel commenced operations in 1999 and today is the leading mobile operator in Tamil Nadu, Assam, North-East India and Chennai. * It is India’s fifth largest GSM mobile service provider and seventh largest mobile service provider (both GSM and CDMA) with a subscriber base of over 66.7 million, as of January 2013 with 63.24% of them being active. * It has a market share of 7.33% among wireless operators (includes GSM, CDMA, and FWP operators) in the country. * More than 50 per cent of Aircel’s marketing budget for sport is earmarked for cricket. * Apart from being the sponsor of CSK in IPL, Aircel also sponsors the Lajong football club in Shillong and has been the title sponsor of the Chennai Open for three years now. * Aircel India has 3G spectrum in 13 circles. * The company also possesses BWA spectrum in 8 circles. Like other operators, Aircel has also adopted a precautionary approach and is in no hurry to roll out its 4G network. * 3G has been doing extremely well for Aircel. The data revenue doubled in calendar year 2012 over 2011 and subsequently our 3G subscriber base also...
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...Snapdeal CONTENTS 1. INTRODUCTION 4 2. MISSION STATEMENT 4 3. FOUNDER 5 4. PRODUCT RANGE 6 5. OBJECTIVE 7 6. CURRENT SENARIO 7 7. EVOULUTION OF SNAPDEAL 8 8. CORPORATE STRATEGY 9 9. TIME LINE 11 10. MARKETING STRATEGY 13 11. SWOT ANALYSIS 14 12. VALUE POOSITION 16 13. COMPETTION 17 14. BUSINESS MODEL 18 15. REVENUE MODEL ...
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...Report on Industry overview Of Online Shopping In India with Focus on B2C Online Retailing Prepared for: Prof. Praveen Gupta 16th January, 2013 Prepared by: Vijendra Sharma – 02EX12 Esha Malhotra – 10EX12 Jagpreet Ahuja – 11EX12 TABLE OF CONTENTS Chapter Number | Particulars | Page Number | 1. | Introduction | 3 | 2. | Opportunities in this segment | 7 | 3. | Brief on Flipkart | 9 | 4. | Porter’s Five forces | 12 | 5. | Critical Success factors | 15 | 6. | Challenges Ahead | 18 | 7. | References | 21 | 1. INTRODUCTION 1.1 About E-Commerce As a result of globalization and revolutionized technology and in many ways its feature, the term e-commerce represents the edge of success in this modern age computers and technology. E-commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. On the Internet, it relates to a website of the vendor, who sell products or services directly to the customer from the portal using a digital shopping cart or digital shopping basket system and allows payment through credit card, debit card or EFT payments. E-commerce involves carrying on a business with the help of the internet and by using the information technology like Electronic Data Interchange. In general words, Electronic commerce is the activity of buying and selling of the goods and services across the world through the World Wide Web. The Customers having interest in the products...
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...Information Systems Today, 5e (Valacich/Schneider) Chapter 1: Managing in the Digital World 1) Knowledge workers are professionals who ________. A) use knowledge to perform their jobs, but do not create knowledge B) create, modify, and/or synthesize knowledge as a fundamental part of their jobs C) use their skills to help others gain knowledge D) modify knowledge created by others, but do not create knowledge themselves E) work in the education industry Answer: B Page Ref: 5 AACSB: Use of IT Difficulty: Easy Objective: LO 1-1 Classification: Conceptual 2) Which of the following predictions made by Peter Drucker is true? A) Knowledge workers have lesser bargaining power than workers in other industries. B) Knowledge workers do not possess valuable real-world skills. C) Knowledge workers are not reliant on formal education. D) Knowledge workers are continually learning how to do their jobs better. E) Knowledge workers are not paid as well as their prior industrial counterparts. Answer: D Page Ref: 5 AACSB: Use of IT Difficulty: Moderate Objective: LO 1-1 Classification: Conceptual 3) During the time of the industrial revolution, some individuals who felt threatened by the changes brought about by technology resorted to protesting against the technology. Identify these individuals. A) Luddites B) Utopists C) Millenarists D) Utilitarians E) Preterists Answer: A Page Ref: 7 AACSB: Use of IT Difficulty: Easy Objective: LO 1-1 ...
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