...1. Introduction 1.1 Background G-shock which has good shockproof and waterproof characteristics is a well-known brand belongs to Casio. According to Casio website(2009)'SHOCK' means to combat and impact the shock, and 'G' is means the gravity and tends to convey a kind of spirit which is "never give up" and "toughness". In 1981,a Casio research personnel who is named Mr. Nikaido has broke his watch which was a gift by his father for he pass the college entrance examination. Therefore, he began to developed shockproof watch. In 1983, the first G-shock comes to the present. However it did not sell good at first, after this low tide, it turns 25 years to create a own pop culture and has also spawned a variety of styles of different series. G-shock has been created from a simple belief: The creation of a never smashed watch. (Casio website, 2009)Today, G-SHOCK continues to his pursuit of further innovation and creates all kinds of impossible. G-shock (G-700BD-1AV) in the print, which is the official offer of around RMB1200. (Casio, 2009) 1.2Theories According to (Hall, Jones, Raff, 2009:75) marketing mix is a basic concept in marketing, referring to companies according to customer needs and business marketing goals to determine the best combination of controllable marketing factors. The main purpose of marketing is to meet the consumer wants, and consumers need a lot, it is necessary to meet consumer wants. The marketing mix makes from 4Ps--Price, Product, Promotion and Place...
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...intersectionality. In the section “Prohibition and Prostitution” from Half the Sky, the authors devote their writing to another form of intersectional analysis directly involving those who are interviewed. Continuing from there, Smith in her literature Conquest applies this approach to most of her book, but specifically, she creates an interconnected framework around women of color and reproductive justice. All of these examples demonstrate the usefulness of intersectionality within the feminist perspective. A few examples exist of the usefulness of using intersectionality can be found in the novel Lucky by Alice Sebold. Some may argue that these examples are non-existent, but they are possibly just hard to interpret. Since this piece is a memoir, it illustrates real life encounters of intersectional analyses. The first example of using an intersectional perspective in this work is in the first chapter. The author describes her rape and assault, but without describing the assailant himself. I believe this was a very intentional choice because her rapist was a black man. There are many myths that surround misconceptions about men of color and being rapists (which is seen today still by Donald Trump’s comments about how Latino men “are all rapists”). Sebold’s choice to not name her rapist’s race in the beginning of her book shows an intersectional analysis of the myths around sexual assault. I believe that this is an example of how to move towards solutions. She only describes the race of her...
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...Green Deo A Natural Deodorant Body Spray Developing a new brand Green Deo Course: Brand Management (MKT-416) Prepared for Md. Mahmud Zubayer Assistant Professor Department of Business Administration East West University Prepared by Name ID Section Razoanul Amin Talukder 2005-2-10-207 3 Md. Tanbirul Mahmud 2005-2-10-223 3 Khandaker Muradul Haque 2005-2-10-156 2 Md. Reaj Mahmud 2005-1-10-114 3 Mamun 2005-2-10-258 3 Date of Submission: 20 December 2009 10 November 2009 To whom may it concern I am approving that (1) Razoanul Amin Talukder, Id: 2005-2-10-207 ; (2) Md. Tanbirul Mahmud, Id: 2005-2-10-223 ; (3) Khandaker Muradul Haque, Id: 2005-2-10-156 ; (4) Md. Reaj Mahmud, Id: 2005-1-10-114 and (5) Mamun, Id: 2005-2-10- are the students of East West University and they have assigned to prepare a report on “Developing a new brand of Green Deo.”. For this reason they need to collect relevant data, information and things that will help them to prepare their report properly. This report is entirely for education purpose and the information will be provided by you will not be publish in anywhere. So your helpful support will be highly appreciable. Thank you...
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........................................10 2.5 Current Strotegies.....................................................................................................................................13 2.6 Current 4PS................................................................................................................................................13 2.7 Competitive Advantages.........................................................................................................................16 3.BRABD EXTENTION: THE MARKETING PLAN 3.1 MARKETING OBJECTIVES 3.1.1 Marketing Goals.......................................................................................................................................18 3.2 SITUATION ANALYSIS 3.2.1 Macro-Environment Political Factors......................................................................................................................................................18 Economic...
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...I. Executive Summary The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton’s position in the industry, and its reputation of being trendily unique and committing to world harmony. II. Introduction The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company’s overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed. III. External Analysis A. Customer Analysis Benetton sells women’s and men’s apparel, accessories, shoes and fragrances to clients that are mostly fashion-oriented women and men between the ages of twenty to thirty- five. Color’s is published in three editions and four languages, with a...
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...Olivia Fortier March 14, 2014 C. Hellwig English 102-038 Rhetorical Analysis Women Don’t Have to Be One Shape to Be Beautiful Dove’s Real Beauty advertising campaign is meant to promote a positive body image for young girls and women alike. The campaign was designed to combat problems women have been facing for decades, even centuries: self esteem issues and unrealistic views on body image. If you ask a woman her definition of beauty she will more than likely give you the description of a fashion model. The fashion models portray an unattainable, unrealistic, and often times unhealthy body image. Most women have a skewed image of what a healthy body physique looks like because of what they have seen in the pages of magazines, or billboards, or on television from an early age. Dove’s Real Beauty campaign features eleven women of all sizes, body types, and heights. They wear white lingerie, but of different styles to fit their body types. Dove used women of different races, hairstyles and hair colors. The Dove Real Beauty campaign provided a revolutionary view of beauty for young girls and women, and put on emphasis on self-esteem. The Dove Real Beauty campaign appealed to the average sized women, all over the globe, all races, from all walks of life, and from every age. From an early age women are led to believe that the 5’11” 115 pound model is the image of perfection and they should strive to look like the women in the magazines or the fashion models strutting...
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...its product line. The research covers semiotic analysis of Victoria’s Secret in terms of the Brand Ambassador, Visual Promotion material like Print Media, Brand Logo and other Graphics used in its promotion. However, the research does not cover in depth study of: marketing strategies, history and its several Product lines. “Buy the product, get the girl; or buy the product to get to be like the girl so you can get your man” CONTENT TOPIC PAGE NUMBER OBJECTIVE………………………………………………………………………… SIGNIFICANCE………………………………………………………………….. LIMITATIONS…………………………………………………………………… 1. INTRODUCTION…………………………………………………………. 2. …………………………………………………………………………………. 2.1 The history of Victoria secret……………………………………. 2.2.1 The origin…………………………………………………………………………………. 2.2.2 A brief timeline…………………………………………………………………………. 2.2 VICTORIA SECRET PRODUCTS……………………………………. 2.3 SEMIOTIC ANALYSIS 2.3.1 Ad campaign 1 2.3.2 Ad campaign 2 2.3.3 Ad campaign 3 2.3.4 Ad campaign 4 3. CONCLUSION AND SUMMARY……………………………………. OBJECTIVES: * Introduction to Victoria’s Secret * Evolution Of the Brand * A brief on the Product line range. * Semiotic analysis in terms of : The Brand Ambassador , Visual Promotion...
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...I. Market analysis 1. Product overview Beauté Parfaite is a product line of Vietnam, built to develop and exploit the market for male cosmetics. This is a unique product line serving male clients. With the company’s experience, Beauté Parfaite is high quality product line, in accordance with Vietnam’s consumer style. The product includes body lotion, facial cleanser, perfume and wax. With an average price level, Beauté Parfaite aims at customers who are students. Some features of the product: - Form: The product is designed with two main colors: blue and white, in order to make a strong impression to the customer on the first sight. - Location: The showroom of Beauté Parfaite is located at Chua Boc Street because it is near many universities and the central of Hanoi. - We commit to use 100% natural resources and no chemicals in manufacturing. - The product is suitable for much type of skin. - Our high-qualified staff can give reasonable advice to customers. - We also have program that is to collect cans for recycling. 2. Market analysis 2.1. Cosmetics industry environment in Vietnam The cosmetics market for men in Vietnam has recorded good growth in current value terms in 2012, as the usage and penetration of such products has increased. The Vietnamese people are exposed to international beauty trends through media and travelling, which has increased their knowledge on the use of cosmetics and towards the end of the review period. New launches illustrate the efforts...
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...The following decisions have been made: * Target females ages 7-12 * Incorporate ballroom designs and put six of the seven current designs on discount * Lower price range from $40-70 to $20-35 * Advertise using Facebook ads and Google ads * Stick with online distribution The following will now be discussed in detail. By targeting a young female audience, Korra will be able to form brand recognition within a newly developed market in the dancewear industry. The competing companies have been established for quite a while now therefore are faithful to specific brands already, making children an appropriate audience so they can come to be long-term customers overtime. Korra apparel uses high standard material and has reasonable pricing which are things parents search for when purchasing products. When the ballroom designs are released, the glitter and neon colors are expected to appeal to the young target market. Television dance shows like ‘So You Think You Can Dance’ have become popular due to ballroom dancing and parents want their children to become more active. If a young female feels confident in what she is wearing, she is more likely to pursue the activity. By keeping The Kai Bodysuit, sales are increasing, as it is already a popular item. The discount on the other six designs could help bring awareness to the company. Decreasing the cost range from $40-$70 to $20-$35 will make it more...
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...Abstract: This study attempts to investigate the representation of masculinity in the printed advertisement of Mens Biore Double Scrub. All phenomena in the advertisement are described. To present more analytical description, the signs found in the advertisement are analyzed based on Barthes’ orders of signification. Besides that, this study also employs Kress and Van Leeuwen’s method of reading images and intertextual analysis in order to obtain more comprehensive analysis. The result of this study shows that Mens Biore Double Scrub advertisement represents two different concepts of masculinity. The first one is the traditional concept of masculinity. The second one is the new concept of masculinity offered by the advertisement. Generally, words that are used to represent both concepts of masculinity are power, confidence, aggressiveness, competition, challenge, and bravery. The connotative signified success, financial independence, and physical attractiveness are emphasized to change the concept of traditional masculinity to be in line with the company’s need. Keywords: advertisement, semiotics, masculinity Abstrak: Penelitian ini berupaya untuk menganalisa representasi maskulinitas dalam iklan cetak Mens Biore Double Scrub. Seluruh fenomena dalam iklan tersebut dideskripsikan. Untuk menyajikan deskripsi yang analitis, tanda-tanda yang ditemukan dalam iklan tersebut dianalisa berdasarkan gagasan orders of signification milik Barthes. Selain itu, penelitian ini juga menerapkan...
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...Society uses medicine as a way to shape and define its own ideals, and as a method to conform people who lie even slightly outside of those ideals. One such example of this can be seen with Attention Deficit Hyperactivity Disorder -- a disorder that prevents kids from being focused and obedient, which is generally characterized by lack of self control. The origins of the disorder are murky, and there is no concrete assessment process for evaluating if a child has this disease, yet a significant (and increasing) portion of children are diagnosed every year. However, there exists socioeconomic and racial disparities among diagnosed patients, which calls into the question of the legitimacy of many of these medical diagnoses. This calls for an analysis of what our society considers unnatural to the point of sickness, but also who receives the “privilege” of being considered sick. ADHD was first noted in in the early 20th century as a disorder carried by children with an “abnormal defect of moral control” [http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3000907/}. The claim that such disorder existed was not readily adopted in the medical community due to a lack of objective evidence, yet the first ADHD drug was released in 1936, over thirty years before it was recognized in any medical setting {http://www.healthline.com/health/adhd/history#19524}. The idea that certain kids were innately insubordinate became legitimized with ADHD’s recognition in a medical setting, even though medical evidence...
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...Jihyun Oh Mr. Billy Saas CAS 137H 13 October 2012 Analysis of Chanel Coco Mademoiselle Commercial Perfumes have been popularly used by women throughout generations because each distinctive scent is almost like expressing the mood and feeling of the person who applies it. Amongst many brands of perfume out in the market, Chanel has been loved by many. In particular, Chanel Coco Mademoiselle is a women’s perfume in the Chanel collection that was introduced for the younger Chanel fans. Their advertising film with Keira Knightley gives clearer brand image to the customers by its unique way of presenting their product through the commercial film. It deserves a close insightful analysis for its ability to mesmerize the viewers without any words said. With a balance of ethos, pathos, and logos, the Chanel Coco Mademoiselle advertising film effectively appeals to women’s desire and emotion very well. Especially the film majorly appeals to pathos, to women’s longing for feel sexy, feminine, young and exciting only by its visual imagery. The Chanel Coco Mademoiselle commercial is presented in a way to appeals to ethos by the choice of the model, setting, and the soundtrack. I find it interesting that the director Joe Wright, who is a winner of BAFTA (British Academy of Film and Television Arts), and the representative model for the film, Keira Knightley have worked together before in his award-winning films Pride & Prejudice (2005) and Atonement (2007). Keira Knightley no doubt...
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...the young men to the Battle of Gettysburg during the Civil Rights Movement. Remember the Titans is based off of a true story and is written by Gregory Allen Howard. Released in late 2000, the movie was mainly filmed in Woodstock Georgia and other areas of Atlanta. The time period in which the movie was filmed, was meant to portray the early 1970s in the south. The purpose of this speech was to show the disastrous outcome of the battle due to the men not fighting together as a team. Coach Boone is trying to get the players to realize that they...
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...the younger male population, and they are even beginning to penetrate the older generations as well. Although this market has brought great returns for cosmetic companies, there is still abundant potential to be reached and many opportunities to capitalize on. To fully saturate the market, and understand, and meet the needs, wants and the demands of the consumers, key solutions will be identified by answering questions like: what motives do men have to use cosmetics, how do men learn about cosmetics, and how marketing to males differs from marketing to females. In addition to these questions other specifics will be addressed as well. ANALYSIS: When it comes to purchasing cosmetics and other appearance enhancers, men have a variety of motives that induce problem recognition, which leads them to explore different solutions. A large chunk of today’s men seek to associate themselves as being groomed, prestigious, and trendy. These motives can be stimulated by both rational and emotional ideas. Some of the rational thought processes that lead men to indulge in these products come from cultural factors. Both culture and subculture influences individuals heavily on what they perceive as acceptable and unacceptable behavior. As mentioned in the article sales for male cosmetics are booming in countries like the United States, Japan and Brazil, but many countries weren’t even identified as being...
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...Analysis of political rhetoric in “The American Promise” 2. Divide the speech into sections. Give each section a headline. American workers have kept the promise alive for more than 200 years. Page 109, Line 1-15. Hard work, Individuals, American Family, Sacrifice, Dreams, Belief. The American Promise. Page 109, Line 16-Page 110, Line 2. “Our own lives”, Freedom, Drive, Innovation, Growth, Education, Opportunity, “I am my brother’s keeper; I am my sister’s keeper”. The American Spirit Page 110, Line 4-Page 110, Line 17. Wealth, Rich, Strong, Powerful, Envy, Binds us together, differences, promise. Martin Luther King, an inspiration. Page 110, Line 19-Page 110, Line 31. Destiny, Lincoln’s Memorial, A young preacher, “people of every creed and color”. Be a man of your word. Page 110, Line 33-Page 110, Line 42. No turning back, much to be done, fix, rebuild, save, protect, mend, Walk together. 3. The American Promise according to Barack Obama. The American Promise is about being helpful, responsible, industrious, believing and not giving up. You have to look out for your fellow Americans, and the government has to make sure everyone has the same opportunities. You are not only responsible for yourself, and you rise and fall as a nation. And when you get these opportunities, you are responsible of using the opportunities. You have to be hard working even in hard times. 4. Rhetorical Techniques used in the text. Alliteration: “.. who weren’t well-off or well-known” ...
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