...1.Ziba is very serious about the first step in the marketing process, as the company devotes much time to an extensive research of the marketplace and consumer needs. Ziba's approach stresses the importance of the connection with consumers on a deep emotional level. The company attempts the first step answering numerous questions related to consumer's needs, motivation and values, at it's important to understand consumers. The company constantly tests and refines its products, examines the market and competition long before starting the actual design process. 2. Ziba takes a new approach to the design process, it analyzes the customer needs from many different angles – the experience that consumers had in past, it examines competition, context and trends of the marketplace. The company focuses on a deep research of consumers' values before creating new product. Ziba indeed attempts to create a whole new brand experience to steer their clients away from the trap of “marketing myopia”. Also, I think the fact that Ziba's staff is so internationally diverse may be helpful in avoiding the marketing myopia. In such a mix of culture, intellect and experience chances to create a profound product can be significantly higher. 3. - Production concept. Ziba doesn't seem to be very very concerned about affordability of its products. It rather focuses on the whole experience, on the creation of the unique product that would delight customers. It doesn't necessarily mean that it has to...
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...designers at ZIBA based in Portland, Oregon are experts at capturing what consumer’s want. This case study will discuss what occurs before Ziba develops or designs an advertising program. It will also discuss how Ziba contributes to brand recognition for product promotion in the marketplace and it’s effectiveness. Finally, this case analysis will explain how Ziba contributes to brand loyalty of a product and summarize concepts mentioned throughout this essay. Ziba is a design and innovation consultancy, a team of designers, strategists, thinkers and makers with a passion for solving problems while understanding people (Ziba, 2012). In order to understand what people want a team of designers at Ziba put a tremendous amount of work into consumer research before any product development begins. This extensive research is formulated into consumer incite by discovering new information and turning it into something unique that will attract consumers. An advantage that Ziba has over several design consultant agencies is their diverse staff of thinkers and strategist. This diversity not only contributes to product design, it also gives a 360-degree view of the target consumer. In developing an advertising program, marketing managers must always start by identifying the target market and buyers motives (Kotler, 2012). Ziba identifies their advertising objective by knowing their costumer, understanding what motivates consumers and identifying their values. Ziba has an effective...
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...Ziba’s Mind Share of the Market Patrick Kerin Excelsior College If ever a company wants to launch a new business or product it would only make sense to have the best of minds behind the launch. Ziba Advertising & Consultant Agency offer such talent pool. What is unique about this company is that they understand that much goes into a project long before research and development take off. Their unique approach begins with the idea of concentrating on market equity, which when translated means to get the customer mind share as opposed to the market share. When you do this effectively then your brand and customer loyalty meld at the point that profits are soon to follow. Unique to the Ziba agency is that it is composed of 18 nationalities, 25 spoken languages, and 42 fields of expertise (Pinter, D., 2012). Of this diverse network of marketing minds they are composed into seven different discipline groups that uniquely come together and offer a full range of ideas and mindsets (Ziba.com, 2012). Over the 18 years that they have been in business, they formulated areas of concentration in consumer insights and trends, industrial design, environmental design, communication design, interaction design, client relations, creative services, and business development (Ziba.com, 2012). The professional structure of the company in and of itself is an art form of marketing genius that you can’t help but to feel a sense of security once you put your business, product or service...
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...lack of suitors. Caring-Actions “She would have booked herself on the next flight to Pakistan”- Hosseini 231 “Soraya dedicated herself to taking care of my father.”- Hosseini 172 Amir is lucky to not only have married a woman who is beautiful and intelligent but also one who cares a lot about him and would travel any distance just to be with him. Amir isn’t the only one on her mind, she cared for Baba, Amir’s father and Ziba, a former servant, too. At the beginning of Baba’s ailment, Soraya dedicated herself to tending to Baba’s needs. “She made his toast and tea in the morning...helped him in and out of bed...gave him has pain pills, washed his clothes...took him out every day for a brief walk...turned him on his side every hour so he wouldn’t get a bedsore”(Hosseini 172). Once she noticed that Ziba could not read she offered to teach her how to read and write and ‘within a year, Ziba could read children’s books’(Hosseini 151). Later on, Ziba managed to ‘write her own letter’(Hosseini 151).The joy and feeling of accomplishment she got from helping Ziba made her want to be a teacher, the rightful job for one with patience and care. Gorgeous -Looks “a slim-hipped beauty with velvety coal black hair...Her eyes, walnut brown and shaded by fanned eyelashes”- Hosseini 140 “she still had the face of a Grand princess, with her bird-in-flight eyebrows”- Hosseini 191 Time has not caught up with Soraya, at least not yet, with the exception of “a few streaks of cinder gray”(Hosseini...
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...ABOUNDING LOVE OF GOD THROUGH JESUS CHRIST 2 SAMUEL 9: 1-13 INTRODUCTION: 1Sam 20:15-17. David had a covenant with Jonathan to show love, exceed love and kindness to his family in the event that he, Jonathan dies and David becomes King. 2 Sam 4 and 5 gave an analysis of how David defeated Saul, the death of Jonathan and Saul’s other household members, to become King of Israel. 2 Sam 4:4 recorded the fact that Jonathan had a son Mephibosheth who was crippled on both feet. He was dropped by his Nanny while trying to escape with him in the heat of the war. He was only 5years old. 2 Sam 8:15 emphasized that David ruled over all Israel executing judgment and justice. 2 Sam 9: 1-13. Main Observations: VS 1 – is there anyone in the house of Saul that I might show God’s kindness for Jonathan’s sake. (Note not for Saul‘s sake, Saul tried to kill me, but Jonathan was a covenant brother.) I can hear the echoes of Mercy and whispers of love, the kind of love God showed to you and me that He gave His only son for us John 3:16. And while we are yet sinners, the scriptures says, Jesus Christ died for us. We are all sitting here today as beneficiaries of God benevolence and I can still hear the spirit of God, the echoes of mercy saying “is there anyone among you that needs Gods kindness and mercy. Not anyone who is Rich, deserving, highly placed or educated with many PhD, but anyone who needs mercy of God. I had that call years a ago and instead of anyone...
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...Raphael’s Process for Painting ARTS/230 August 6, 2014 Raphael’s Process for Painting Italian painter Raffaello Sanzio (1483-1520), or "Raphael", was a painter that lived during the High Renaissance period and was greatly influenced by Leonardo da Vinci and Michelangelo. Leonardo da Vinci, Michelangelo, and Raphael are considered one of the three great painters of their time. Although you may know Raphael by the beautiful paintings he produced, he particularly gave great importance to his drawings. It did not matter to Raphael whether it was for preparing the work for future canvases or other works of art. Raphael is famous for the perfect elegance and three-dimensional space in his paintings. He planned his art work out by drawing them first before he started painting. During the early years, Raphael used pen and ink to draw out his artwork. Using pen and ink was based on the influence by Leonardo da Vinci and Michelangelo which both used pen and ink. Sometime during his early drawings he switched to black chalk. In his later works, he started using red chalk. He found that it can be sharpened to a hard point and handled like a stylus. Paintings during Raphael's time are quite different than today's paintings. Raphael used what was called Quattrocento painting, which was Italian and referred to the late Middle Ages or early Renaissance. Raphael had to combine standard mixtures to create colors for landscape, such as blues for skies and greens for vegetation...
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...In conclusion, I preferred Lila Abu-Lughod’s piece over by a very small margin than Ziba Mir-Hosseini’s. This wasn’t because I had some level of difficulty reading Abu-Lughod’s piece which made me look deeper into the piece itself, but because I think even with other groups that aren’t a part of a very mainstream understanding of feminism it’s difficult to work towards benefiting one ascribed status without doing the same for the other. I think Lila really spoke to the issue a lot of women who aren’t Western or European white women, non-heterosexual, able bodied, and so on and it’s the problem of not seeing yourself represented or in need of “saving” that doesn’t look into cultural differences and the differences in how people have to ebb and...
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...Championing Character Through Children's Literature List updated 12/17/09 | | |A Bad Case of Stripes - David Shannon (respect for differences) | | | |A Castle on Viola Street - DyAnne DiSalvo (citizenship, volunteerism) | | | |A Taste of Colored Water by Matt Faulkner (justice, equality, respect for differences) | | | |Agate by Joy Morgan Dey (celebrating differences, respect for self) | | | |Alley Oops - by Janice Levy (anti-bullying, respect, "wrestling" with good choices) | | | |America Is Her Name - Luis J. Rodriguez (compassion, empathy, confidence...
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...Idræt og Oldtidskundskab Idræt og Oldtidskundskab AT6 Kampen for det gode liv – den ideale krop AT6 Kampen for det gode liv – den ideale krop Catarina N. Larson og Ziba H. Nouri 3. D Catarina N. Larson og Ziba H. Nouri 3. D Oneliner 3 Underspørgsmål 3 Diskussion af metoder, materiale og teori 3 Anvendte metoder Anvendt teori uNDERSPØRGSMÅL OG DELKONKLUSIONER 4-6 Hvordan så den ideale krop ud i antikken? Hvilke midler anvendte man til at opnå denne krop? Hvordan ser den ideale krop ud i dag? Hvilke midler anvender man, i dag, for at opnå denne krop? Hvilke af disse anvendte midler er sundest? Sammenfattende konklusion 6 Litteraturliste 7 BILAG___________________________________________________________8__ Perspektivering til studierapport 9 Oneliner: I hvor høj grad kan den ideale krop opnås? Underspørgsmål: 1. Hvordan så den ideale krop ud i antikken? 2. Hvilke midler anvendte man til at opnå denne krop? 3. Hvordan...
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...QUESTION : Briefly describe a significant organizational change which has occurred within the last 5 years. Identify the main internal and external drivers which made the change necessary, and discuss the issues they raised for the organisation i. ii. I am writing about an organisation called Charity InvestmentLimited. This organisation was established in 2003 in Lagos state Nigeria. It has staff strength of 350 employees having a hierarchical structure (Madus financial statement 2007). Charity Investmentwas set up for the packaging and selling of portable drinking water called “Lila”. The water is packaged in a 35cl and 1 Litre plastic bottles. It has various distribution outlets within the country but production is only done in one location. The sale of the bottle water (Lila) has been a tremendous success for this organisation. Charity Investmentbelongs to the food and beverage industry and has about 23% of the market share within that industry. However, in 2008, the company decided to venture into another line of business, which is the sale of juice in a 35cl tetra pack. This sale of juice will involve the supply of raw materials, extraction of the juice content, production, distribution, sales and marketing of the juice. This decision also necessitated the setting up of a new division within the organisation called “Enterprise Solution” to cater for the accounting, reporting, manufacturing, processing and sales of the Juice. The juice is labelled “Fruta”. ...
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...ACCT 5010 Intermediate Accounting II Practice Test, Chapter 14 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. Changes in fair value of securities are reported in the stockholders' equity section of the balance sheet for which type of securities? a.|Marketable equity securities| b.|Available-for-sale securities| c.|Trading securities| d.|Held-to-maturity securities| ____ 2. When an investor uses the cost method to account for investments in common stock, cash dividends received by the investor from the investee should normally be recorded as a.|a deduction from the investment account.| b.|dividend revenue.| c.|an addition to the investor's share of the investee's profit.| d.|a deduction from the investor's share of the investee's profit.| ____ 3. A debit balance in the account Market Adjustment-Trading Securities at the end of a year should be interpreted as a.|the net realized holding gain to date.| b.|the net unrealized holding gain to date.| c.|the net realized holding gain for that year.| d.|the net unrealized holding gain for that year.| ____ 4. If the combined market value of trading securities at the end of the year is less than the market value of the same portfolio of trading securities at the beginning of the year, the difference should be accounted for by a.|reporting an unrealized loss in security investments in the stockholders' equity section of the balance...
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...“A focus on customer experience and an outside-in perspective are the cornerstones of business success.” BILL MCNABB, chairman and CEO, Vanguard HARLEY MANNING KERRY BODINE FORRESTER RESEARCH THE POWER of PUTTING CUSTOMERS at the CENTER of YOUR BUSINESS OUTSIDE IN THE POWER of PUTTING CUSTOMERS at the CENTER of YOUR BUSINESS HARLEY MANNING KERRY BODINE FORRESTER RESEARCH New Harvest Houghton Mifflin Harcourt BOSTON NEW YORK 2012 Copyright © 2012 Forrester Research, Inc. All rights reserved This edition published by special arrangement with Amazon Publishing Forrester and Technographics are registered trademarks of Forrester Research, Inc. FedEx is a registered trademark of Federal Express Corporation. FedEx World Service Center and FedEx Office are registered trademarks of Federal Express Corporation. LEGO is a registered trademark of the LEGO Company. All other trademarks are the property of their respective owners. ® ® ® ® ® ® For information about permission to reproduce selections from this book, write to Permissions, Houghton Mifflin Harcourt Publishing Company, 215 Park Avenue South, New York, New York 10003. www.hmhbooks.com Library of Congress Cataloging-in-Publication Data Manning, Harley. Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research. p. cm. “New Harvest Books.” Includes bibliographical references and index. ISBN 978-0-547-91398-8 1. Customer relations...
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...Women in Islam & Feminist Politics* Syllabus Female, Male, Hon Eng Fall 2013 COURSE INFORMATION | Course Name: Women in Islam Semester: Fall 2013 Department: International Affairs College: Arts and Sciences | Course Code: INTA 203 CRN Code: L51, L01 Section: 13698, 14448 Core Curriculum: Elective | Day(s) and Time(s): MW 9.30-10 MW 2-3.15 Venue: Sharia 0147 Biz D203 | Credit Hours: 3 Prerequisites: None | COURSE DESCRIPTION | This course ‘Women in Islam and Feminist politics’ will look at the gender issue from an Islamic perspective. It will examine women’s issues related to Islam and contemporary Muslim culture and scholarship. It will explore the status of women in Islamic thought and practice from five perspectives: women’s position in Islamic theology, jurisprudence, history, Islamic feminism and activism and lived realities. | FACULTY INFORMATION | Instructor : Academic : Office Location: Office Hours:Telephone: E-Mail: Website: | Dr Hatoon AL FASSIAssistant ProfessorWomen Campus, stair 3, # 213 (male students by appointment) MW 12.30-1.30 4403-4948 hatoon@qu.edu.qahttp://faculty.ksu.edu.sa/hatoon.alfassi | REFERENCES AND ADDITIONAL RESOURCES...
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...t TO ASSESS THE IMPACT OF PRENATAL CARE AND HEALTH CARE ACCESS ON INFANT DEATH OUTCOMES IN FIVE PUBLIC HEALTH DISTRICTS WITH THE HIGHEST AND LOWEST RATES OF INFANT DEATHS IN GEORGIA INTRODUCTION Infant rate mortality in Georgia is extremely high and is an indicator of the overall poor status of health among women and children in this state. Between 1990 and 2000, it is reported that Georgia was among the states with the highest rate of infant deaths. In 1990 the infant morality rate in Georgia was at 12.4 deaths for each 1,000 live births and decreasing to 8.5 per 1,000 in 1998. The infant death rate among the white population is 6.1 per 1,000 while the African American population was stated at a much greater rate of 13.5 per 1,000, which is over twice as high as infant death rates among the white population in the state of Georgia. (Georgia Department of Human Resources: Infant Mortality Fact Sheet, 2000) PURPOSE OF STUDY The purpose of this study is to investigate Infant mortality in African American women in Georgia for the years 2000-2005 in five public health districts with the highest rates of infant mortality and five public health districts with the lowest infant mortality rates (so we are looking at 10 public health districts total that can be found on the OASIS website) in the state of Georgia). LITERATURE REVIEW It is stated by the Georgia Department of Human Resources in the work entitled: “Infant Mortality: Fact Sheet” that the primary cause...
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...PERFORMANCE AUDIT REPORT ON THE MANAGEMENT OF TRAFFIC INSPECTIONS AND SPEED LIMITS THE UNITED REPUBLIC OF TANZANIA NATIONAL AUDIT OFFICE A PERFORMANCE AUDIT REPORT ON THE MANAGEMENT OF TRAFFIC INSPECTIONS AND SPEED LIMITS IN TANZANIA THE MINISTRY OF HOME AFFAIRS – TANZANIA POLICE FORCE AND THE MINISTRY OF WORKS A REPORT OF THE CONTROLLER AND AUDITOR GENERAL OF THE UNITED REPUBLIC OF TANZANIA i PERFORMANCE AUDIT REPORT ON THE MANAGEMENT OF TRAFFIC INSPECTIONS AND SPEED LIMITS THE UNITED REPUBLIC OF TANZANIA National Audit Office of Tanzania Vision To be a centre of excellence in public sector auditing Mission To provide efficient audit services in order to enhance accountablity and value for money in the collection and use public resources Our core values Objectivity Excellence Integrity Peoples Focus Innovation ii PERFORMANCE AUDIT REPORT ON THE MANAGEMENT OF TRAFFIC INSPECTIONS AND SPEED LIMITS Table of Contents Table of Contents........................................................................................iii List of Tables and Figures...........................................................................v Preface.........................................................................................................vii Terminology used in this report.................................................................ix Map of Tanzania showing regions covered in this audit........................x Acronyms and Abbreviations...
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