Executive summary 3 II. Introduction 3 1) A Short story of Warwick Castle 3 2) Warwick Castle today 4 III. An overall look at Warwick Castle 4 1) Audit 4 2) Core competences: 7 3) New special events: 8 IV. SOSTAC 8 1) Situation (S.W.O.T model) 8 2) Objective (S.M.A.R.T model) 9 3) Strategic 11 4) Tactics: 12 5) Control: 12 V. The Detailed Budget for “Family Togetherness” event 12 1) ‘Salute’ 12 2) ‘Discover castle’: Visit castle with guider. 13 3) ‘United night’:
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Student Student DeVry University Tables of Content Executive Summary……………………………………………………………………………….3 Target Market…………………………………………………………………..………………….4 Marketing Plan....………………………………………………………………………………….4 Mission…………...………………………………………………………………………………..5 Goals…….………………………………………………………………………………………...5 Objectives…………………………………………………………………………………………5 Marketing Strategizing…………………………………………………………………………….6 Implementation Strategy..…………………………………………………………………………7 Conclusion.........
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BUSINESS PLAN PEACE OF CAKE, LLC 234 JUDD ROAD SOUTHBURY, CT 06488 (203) 262‐3200 www.epomp12.skills21schools.org “Nourishing the Earth One CUPCAKE at a Time!” SUBMITTED: MAY, 2012 TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY PAGE(S) 3 3 3 3 3 4 4 4 4 1.1 Introduction……………………………………………………………………………………. 1.2 The Company………………………………………………………………………………….. 1.3 Goals and Objectives………………………………………………………………………. Philanthropic Goals……………………………………………………………………. Business Goals……………………………………………………………………………
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KEY NOTES: 1. Instructions are included throughout this document in red italics. Please delete all instructions before printing out your final plan. 2. This document includes the textual portion of your business plan. Many of you will also want to create your financial projections (created with the Microsoft Excel file we gave you) and integrate them into this document. Directions to do this are included throughout this document. To update this document at any time to reflect changes made
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Navigate this site BUSINESS PLAN FOR Local Motel, Inc. P.O. Box 100 My Town, AZ. 85900 Joe Smith, Developer & Owner Phone (520) 223-2342 TABLE OF CONTENTS EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . 3 Statement of Purpose . . . . . . . . . . . . . . . . . . 3 Description of the Business . . . . . . . . . . . . . . . 3 Overall Purpose of the Business . . . . . . . . . . . 3 Specific purpose of the business . . . . . . . . . . 3 Marketing Strategy . . . . . . . . .
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Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and
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Case Context via “5Cs” framework Company: Cottle-Taylor is an established company started in 1815. By 2009 they had a strong product portfolio of over 200 oral care, personal, care, and home care products. In 2009 nearly 50% of the company’s revenue came from emerging markets. Cottle-Taylor conducts its India operations through a subsidiary called Cottle India. The India operations are focused on oral care, which includes toothpaste, tooth powder and dental floss. Focus area for this case is the
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Strategic Marketing Plan Q2 2004 – Q4 2007 Page 1 of 89 DECLARATION We hereby certify that this assignment contains no material which has been accepted for the award of any other degree or diploma in any university or equivalent institution, and that to the best of our knowledge and belief, contains no material previously published or written by another person except where due reference is made in the text of this assignment. Viraj Perera Sara Russell Ingrid Szikla ID: 18877095
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MKT 500: Project Description and Scoring Guide Overview The final project for this course is the creation of a marketing plan for a product of service. You will propose a “fictional” consumer product or service you wish to bring to market. This final project is designed to walk you through such a task. The components of this project will be submitted in six separate milestones spread throughout the modules of the course. These milestones are the initial product idea (Module One), Part One
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……………………………………….. Sub: Submission of Assignment/Report. Dear madam, With due respect, we would like to submit the report on Business plan. We have tried to gather all necessary information on the concentrated part of the report to enrich it. We believe that with our limited knowledge, this report will provide a core concept about a Business plan. We have tried our level best to put thorough efforts for preparing the report. Any shortcoming or flaw may arise as we are very novice in this
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