MKT 500: Project Description and Scoring Guide Overview The final project for this course is the creation of a marketing plan for a product of service. You will propose a “fictional” consumer product or service you wish to bring to market. This final project is designed to walk you through such a task. The components of this project will be submitted in six separate milestones spread throughout the modules of the course. These milestones are the initial product idea (Module One), Part One
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The Marketing Plan Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and
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1. Executive Summary…………………………………………………………………………P.1 2. The Challenge………………………………………………………………………………..P.2 3. Situation Analysis……………………………………………………………………………P.3 3.1 PEST Analysis……………………………………………………………………………P.4 3.2 SWOT……………………………………………………………………………………..P.5 4. Market segmentation………………………………………………………………………P.6 5. Market Positioning………………………………………………………………………….P.8 6. Alternative Marketing Strategy…………………………………………………………….P.9 7. Product……………………………………………………………………………………P.10 8. Price…………………………………………………………………………………………P
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Emergency Care Group Marketing Plan April 1, 2009 TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY 3 2.0 SITUATION ANALYSIS 3 3.0 MARKET ANALYSIS 4 3.1 Market Demographics 4 3.2 Market Trends 4 3.3 Market Growth 4 4.0 COMPETITIVE ANALYSIS 4 5.0 FINANCIAL OVERVIEW 4 6.0 MARKETING PLAN 6 6.1 Marketing Objectives 6 6.2 Marketing Strategy 6 6.3 Action Plan 6 6.3.1 Products and Services 7 6.3.2 Pricing
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name] | Personal Marketing Plan | [Type the document subtitle] | | | 7/29/2012 | I. Executive Summery The purpose of this marketing plan is to help determine what direction and actions I should take in pursuing a business career. I am offering my services to a large multinational corporation in need of a Logistician. My main long term goals are to achieve a Senior Level Logistician Manager for a earning a salary of over 100,000 dollars a year plus benefits. To
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1 Marketing plan: FM Radio for to the rural people of Bangladesh Assignment Spring-2010 Marketing Plan: FM Radio for the rural people of the country. By M Faisal Nurnoby Badhan Saha Murshed M.A.Haque Arifa Akhtar 082-0529-060 091- 0123- 060 091-0964-460 091-0572-060 For Dr. Mohammad Bakhtiar Rana Course Faculty Marketing-620 North South University April 16, 2010 2 Marketing plan: FM Radio for to the rural people of Bangladesh Executive Summery Radio is one of the
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3 2. Marketing Communication Objectives ………………………………………………………………………………………... 4 3. Marketing Communication Strategies …………………………………………………………………………………………. 5 4. Tactics …………………….…………………………………………………………………… 6 5. Action Plan ………….……………………………………………………………………………… 8 6. Control/Conclusion …………………………………………………………………………………………. 11 1. SITUATIONAL ANALYSIS HTC Corporation has been in Singapore for only 3 years
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Telebackup Business Plan Critique ENTI 785 Sept. 20, 2013 Part A 1. Communicating the opportunity * The business plan clearly communicates the opportunity for large returns to investors. * It indicates that the telebackup industry is presently in an “embryonic” stage of development. * There are few competitors in this market place. * This give Telebackup the potential of a large market share which is estimated to be $68 million CDN per year in Alberta alone and nearly $12
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students will conduct additional secondary research. The capture of good information will enhance the quality of the analysis and the recommendation. Marketing Communications Plan Model Use the following model for completing a marketing communications plan. These points should be addressed in your presentation (20 minutes). Marketing Background SWOT analysis: External Influences • Economic Trends • Social and Demographic Trends • Technology Trends • Regulatory
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| |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF) |Unit 10 Market Research in Business | |Learner name | Assessor name
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