used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "Marketing-Mix". A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use. The four Ps concept is explained in most marketing textbooks and classes. Definition A"Marketing Mix" is the set of controllable, tactical marketing tools that work together to achieve company's objectives, they are: product
Words: 1063 - Pages: 5
Four Ps of Writing The Four Ps of Writing focus on the writing process and the assignment. PURPOSE Why are you writing? Are you writing to inform? Persuade? Are you writing in a combination of modes? Remember, a mode of writing is how you present your information. Some strategies to help with the purpose of a writing assignment are called Rhetorical Strategies: Description Expression of what the five senses experience Sensory stimulation Vivid
Words: 526 - Pages: 3
ruled different territories just as kings did, and tribes owed allegiance to whichever god protected them. I’ve gotten a lot of insight into Old Testament henotheism from Thom Stark’s The Human Faces of God. Some of what follows comes from chapter 4 of that book. The Song of Moses (Deut. 32) is considered to be some of the oldest material in the Bible—dating to the mid-13th c. BCE. We have several somewhat-inconsistent copies, the oldest being from the Dead Sea Scrolls: When Elyon divided the
Words: 538 - Pages: 3
people who delight each customer with unmatched quality, service, cleanliness and value every time.” As per McDonald’s Senior Management: “Our worldwide operations have been aligned around a global strategy called the ‘Plan to Win’ centering on the 5 Ps for exceptional customer experience: People, Products, Place, Price and Promotion.” “We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.” The
Words: 1105 - Pages: 5
DOCUMENT CHANGE CONTROL Version | Release Date | Summary of Changes | Addendum Number | Name | Version 1 | 22/4/2015 | | 1 | System security plan 1 | SYSTEM IDENTIFICATION Automated banking system is a company application system that has been categorized as a primary system according to FIPS 199. ABS will reside on a window 7 platform and has been deployment since 4/5/2013 This SSP will be part of the certification and accreditation (C&A) package submitted to and accepted
Words: 1354 - Pages: 6
Value is $23.00, and its Time Value is $7.00. What is the Market Value of the Option? What is the price of the underlying stock? Mp 30= Excersie value 23 + time value 7 Ps – 21 strike price = 23 exercise value Ps Stock Price 44 = 21strike price + 23 exercise value Problem on Capital Structure Change – Chapter 15 – No. 4 Value of operation = $500 Raised debt Wd(.40) = 200 Value of Debt 500 * We(.6) = 300million Problem on Capital Structure Change – Chapter 15 – No. 6 Debt raised 150million
Words: 498 - Pages: 2
ALI FARHOOMAND NINTENDO’S DISRUPTIVE STRATEGY: IMPLICATIONS FOR THE VIDEO GAME INDUSTRY For some time we have believed the game industry is ready for disruption. Not just from Nintendo, but from all game developers. It is what we all need to expand our audience. It is what we all need to expand our imaginations. - Satoru Iwata, president of Nintendo Co. Ltd1 In the 2008 BusinessWeek–Boston Consulting Group ranking of the world’s most innovative companies, Nintendo Co. Ltd (“Nintendo”)
Words: 10466 - Pages: 42
Database Modeling and Design – 4th Edition (2006) Toby Teorey, Sam Lightstone, Tom Nadeau Exercises with Solutions – Solutions Manual ER and UML Conceptual Data Modeling Problem 2-1 Draw a detailed ER diagram for an car rental agency database (e.g. Hertz), keeping track of current rental location of each car, its current condition and history of repairs, and customer information for a local office, expected return date, return location, car status (ready, being-repaired, currently-rented
Words: 3109 - Pages: 13
SCIENTIFIC PUBLICATIONS OF THE STATE UNIVERSITY OF NOVI PAZAR S ER . A: A PPL . M ATH . I NFORM . AND M ECH . vol. 1, 1 (2009), 11-20 Vernier’s Delay Line Time–to–Digital Converter G. S. Jovanovi´ , M. K. Stojˇ ev c c Abstract: This paper describes the architecture and performance of a high-resolution time–to– digital converter (TDC) based on a Vernier delay line. The TDC is used as a basic building block for time interval measurement in an ultrasonic liquid flowmeter. Operation of the TDC with
Words: 3304 - Pages: 14
Introduction To Emotional Intelligence Since the publication of the bestselling book Emotional Intelligence by Daniel Goleman (1995), the topic of emotional intelligence has popularized. Programs seeking to increase emotional intelligence have been implemented in numerous settings, and courses on developing one’s emotional intelligence have been introduced in universities and organizations. But what exactly is emotional intelligence? According to Goleman, emotional intelligence (E.I.) refers to
Words: 3180 - Pages: 13
