Future of National Customer Satisfaction Index Models1 by Michael D. Johnsona2, Anders Gustafssonb, Tor Wallin Andreassenc, Line Lervikc, Jaesung Chaa a University of Michigan Business School, Ann Arbor, Michigan 48109-1234, USA b University of Karlstad, Service Research Center, 651 88 Karlstad, Sweden c Nowegian School of Management BI, P.O. Box 580, N-1301 Sandvika, Norway December 2000 PsycINFO classification: 3920 JEL classification: E21 Keywords: Customer satisfaction; Loyalty; National
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Discussion Paper No. 109 CUSTOMER SATISFACTION: A STUDY OF BANK CUSTOMER RETENTION IN NEW ZEALAND David Cohen1 Christopher Gan2 Hua Hwa Au Yong3 and Esther Choong4 March 2006 1 Commerce Division, PO Box 84, Lincoln University, Canterbury, New Zealand, Tel: 64-3-3252811, Fax: 64-3-325-3847, cohend@lincoln.ac.nz Corresponding Author, Commerce Division, PO Box 84, Lincoln University, Canterbury, New Zealand, Tel: 64-3-325-2811, Fax: 64-3-325-3847, ganc1@lincoln.ac.nz Department of Accounting
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Customer Satisfaction in Relation to Customers’ Perceptions and Expectations of Service Quality Attributes: A Study on Banglalion Customer Care Service in Khulna Region. A report On Customer Satisfaction in Relation to Customers’ Perceptions and Expectations of Service Quality Attributes: A Study on Banglalion Customer Care Service in Khulna Region. Course: Service Marketing Course Code: MKT-4203 Submitted to Sharif Mohammad Khan Associate Professor Business Administration Discipline
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CONSUMER BEHAVIOUR Service Quality Perceptions of Domestic Airline Consumers in India: An Empirical Study SUBMIITED TO: MEENAKSHI HANDA BY: SAHIL MALHOTRA (13) RAHUL KALRA (39) Abstract Pricing and service quality are the key variables that decide the brand equity of each player in the airline industry. Existing literature suggests that measurement and management of service quality is the key for survival of airline companies. This research paper examines the service quality delivered
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group in India has being focusing on its quality of service delivered and the various other factors like customer satisfaction. The case highlights the journey of Marriott group and the various services provided by Mariott. The case also discusses the various challenges upcoming for Marriott group in India related to customer service and customer satisfaction. Pedagogical Objectives The case study helps to understand and analyse: 1. The dynamics of Indian service Industry/Hospitality Industry 2. Challenges
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Provisional Topic Title : Analyze the impact of customer retention on company profitability (Case Study of Leasing Industry in Sri Lanka –ABC Company) 1 Introduction 1.1 Introduction to the industry ABC is classified as one of the strongest players among the Non Banking Financial Institutions (NBFI’s) in Sri Lanka. The NBFI’s can once again be categorized into two main sectors and they are the Licensed Finance Companies (LFC’s) and the Specialized Leasing Companies (SLC’s) such as ABC. The NBFI
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This study attempts to evaluate job satisfaction of bank officers of the SJIBL. It focuses on the relative importance of job satisfaction factors and their impacts on the overall job satisfaction of officers. It also investigates the impacts of bank type, work experience, age, and sex differences on the attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe supervision, and co-worker relation are the most important factors contributing to job satisfaction. The
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CUSTOMER LOYALTY : THE CASE OF MOBILE PHONE USERS IN UNIVERSITI UTARA MALAYSIA Prepared by Meguellati Achour Pn. Nor Pujawati Md. Said Dr. Ali Boerhannueddin Abstract Service quality, switching barriers, and brand image are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word-of-mouth effect. Also we know that the cost of selling
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According to Price (2014), any useful marketing research study begins with a clearly defined problem. A clear research problem should declare the specific question that necessitated the research and its importance. Management decision problem What can Adidas do to expand its market share to become number one sportswear company in Malaysia? Marketing research problem Determine the sportswear users’ preferences and perception of customers toward Adidas sportswear. 1.2 Research questions 1.What
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DISCOVER FINANCIAL SERVICES A MARKETING RESEARCH STUDY CONSUMER LOYALTY AND THE INFLUENCE OF THE CUSTOMER SERVICE CALL CENTER Prepared for Discover Financial Services Prepared by Shantel Seppala Far Horizons Research December 8, 2013 Shantel Seppala Far Horizons Research December 8, 2013 China Financial Operations Manager Discover Financial Services Re: Market Research Report for Discover Financial Services Dear Sir or Madam: I am
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