Final Report Business Research Methods Topic Study the influence of Service Quality with product leads to customer loyalty in Telecom Sector (Ufone) Submitted by: Sr. # Group members: Reg. No.# Muhammad Adnan L1S13MBAM2049 Muhammad Asim L1S13MBAM0027 Nabil Abdul Majeed L1S13MBAM2012 Saad Rafique Ali L1S13MBAM0047 Huma Zafar L1S13MBAM2010 Sameera Waheed L1S13MBAM2050 Submitted To: Prof. Amna Zulfiqar Signature: Table of contents
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general consumer behavior. 2. Define consumer behavior. 3. Identify the two major approaches to the study of consumer behavior. 4. Understand the development of the marketing concept. 5. Understand the role of consumer research in the study of consumer behavior. 6. Understand how segmentation, targeting, and positioning are used in the study of consumer behavior. 7. Define customer value, satisfaction, and retention. 8. Discuss the role of ethics in marketing. 9. Describe the societal marketing
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Customer Perceptions of Restaurant Cleanliness: A Cross Cultural Study By Seung Ah Yoo Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirement for the degree of Master of Science In Hospitality and Tourism Management Suzanne K. Murrmann, Chair BeomCheol (Peter) Kim Manisha Singal July 9, 2012 Blacksburg, Virginia Keywords: Service Quality, Restaurant Cleanliness, Culture Customer Perceptions of Restaurant Cleanliness:
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Academic Factors Affecting Student Satisfaction at the University of Buckingham. Introduction The University of Buckingham is the only independent University in the United Kingdom. Many studies have acknowledged the benefits of the private universities compare to public universities. Private universities are more customized: small classes, strong relationship between students and lecturers. Frankly speaking, service quality and student satisfaction is significantly higher in private universities
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Measuring customers’ satisfaction with E-government services in Egypt "A case study of E-Education Services" 1 Contents I.Introduction and research problem II.The E-government and customer satisfaction (Theoretical Framework) a- E-government services b- Customer satisfaction c-The relationship between the two concepts Page number 3 4-7 III.Measuring customers’ satisfaction with E-government services in Egypt (A case study on E-education services) a- The Egyptian experience
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attempts to assess secondary information sources on the aspect of customer satisfaction within the Wal-Mart Corporation. The problem statement clarifies the operations of Wal-Mart in which the company undertakes measures in maintaining a large customer base, excellent products and services, and a satisfied stakeholder foundation. The main body of the literature review commences with a quick history of consumerism and customer satisfaction and the effects of proper implementation. Various secondary
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Views of Mobile Phone Users Samsudin Wahab and Nor Sabrina Norizan Center of Applied Management Studies Faculty of Business Management, Universiti Teknologi MARA 42300 Puncak Alam, Selangor Abstract This study explores the relationship between perceived customer dimensions of justice and word of mouth among the selected university students in mobile phone usage. The respondent used for this study was 500 business students of Malaysian university students located in Kelang Valley. Out of 327 questionnaires
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STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY, JALANDHAR 2008-2011
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PROJECT TOPICS 1. A study on Job Satisfaction among the employees in the company with reference to 2. A study on Recruitment process among the employees. 3. A study on credit system in fertilizer marketing and to evaluate a suitable credit rating system to minimize risk 4. A study on Customers perception on air conditioners : A study with reference to shopkeepers 5. Analysis of it services requirements In the organizations. 6. A study on Awareness and attitude about modular switches among
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TQM Paradox: Relations among TQM practices, plant performance, and customer satisfaction Thomas Y. Choi ) , Karen Eboch Department of Management, College of Business Administration, Bowling Green State UniÕersity, Bowling Green, OH 43403-0270, USA Received 14 January 1997; accepted 17 November 1997 Abstract We empirically examine a mediational model of TQM, in which TQM practices have a direct impact on customer satisfaction and an indirect impact mediated through plant performance. We adopt
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