would be better to mention about the satisfaction of customers who are using the vehicles. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The customer satisfaction varies from person to person and also one group to another. In the marketing context it is important to understand about the satisfaction level of the customers based on the analysis of data. In earlier
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Article: The Study of Hotel Customer Behavior and the Methods Applied to Achieve Their Satisfaction By Chanamon Niyomdej 1. Structure This paper aims to help hospitality management executives and students in this filed to understand hotel customer behavior and the methods which can be applied to achieve their satisfaction. 2. Main feature of the article This article is trying to provide the basic consumer behavior and their decision making process. Using data collected, the findings
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finding from the study is that the Customers are satisfied with the overall service and performance of the company It is found from the study that there is no significant relationship between gender and knowledge about Motor Insurance policy It is inferred from the study that there is a significant relationship between educational status and knowledge about Motor Insurance policy In this research it is found that there is no significant relationship between age and satisfaction of the policyholder
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Influence of Service Quality on Attitudinal Loyalty in Private Retail Banking: An Empirical Study S Arun Kumar1, B Tamil Mani2, S Mahalingam3 and M Vanjikovan4 This paper examines the service quality dimensions of Indian private banks dealing with retail banking. Overall service quality level acts as an antecedent for customer satisfaction. The factors extracted give perceived service quality dimensions which correlate with overall attitudinal loyalty. Overall service quality further tested for
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ABSTRACT The purpose of the present study is to find out bank customers’ perception about service quality and customer satisfaction. The sample was collected from banks located in Kathmandu, which is the capital of Nepal. Service quality was measured using SERVPERF approach. The questionnaire included 27 questions relating to the five dimensions of service quality viz. reliability, assurance, tangibility, empathy and responsiveness. Customer satisfaction was measured using a single item scale. A
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impact of service quality on customer satisfaction evidence from the restauranThe purpose of this study is to contribute to the literature of service quality importance in restaurant industry. The study has been based upon the Servqual technique and Dineserv tool of improving the quality by the service providing organizations. The study is undertaken from the perspective of Pakistani Restaurant Industry and the customers' perceptions vis-à-vis restaurant dining. Two variables of Servqual, i.e. Tangibles
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quality management and how IT effects the different dimensions of Quality management like Top management support, strategic planning process, output quality assurance, important innovation, information and analysis, human resource utilization, customer satisfaction and quality results. This paper explores such linkage between IT and Quality management dimensions and the extent of affects through interview survey of different companies based in Pakistan. Using a pre test questionnaire we selecting the
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measuring customer satisfaction and to demonstrate how colleges and university can enhance their existing processes for measuring the student satisfaction of their service provision. The basic goal of customer satisfaction measurement is objective quantification of subjective perception of consumers. The findings of customer satisfaction study can provide information on how to retain existing customers and attract new one. Customer satisfaction is tied directly to profitability. If your customers are
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research uses measurable data to formulate facts and pattern in research and the data collection methods are much more structured. A researcher generally is clear on what to measure the incident of various views and opinion in a chosen sample. Their study is set up with controls and a very clear blueprint. Because of the large number of population, a quota is set and from a selected number of respondents. From these large numbers of data, a various form of survey methods can be used. Some of the
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Examples 1. Satisfaction Studies: Obtain measures of satisfaction for different attributes of products and services, and relate this to customer type or segment, experience, demographics etc. Data/Methodology: Satisfaction studies typically require a mix of qualitative and quantitative approaches. At an early stage, qualitative research techniques such as focus groups or one-on-one customer interviews might reveal unexpected dimensions of customer dissatisfaction. Usually customer satisfaction measures
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