motivation as a psychological force. Also explain the measurement of motives. (20) Q. 3 What is the concept of personality? Discuss the concept of brand personality in detail. (20) Q. 4 What is meant by attitude? Describe different strategies for attitude change. (20) Q. 5 Explain the elements of consumer learning. Also discuss the cognitive theory of learning (20) ASSIGNMENT No. 2 (Total Marks: 100) This assignment is a research-oriented activity. You
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Humanistic Theories Debate Krystal Chapman, Delinda Gonzales, Jessie Sofranac, Meranda Honaker PSY/310 January 26, 2015 Melody Thompson Humanistic Theories Debate Abraham Maslow was the humanistic psychologist most famous for creating Maslow's hierarchy of needs. As a leader of humanistic psychology, Maslow approached the study of psychology by focusing on subjective experiences and free will. He was mainly concerned with an individual's innate drive toward self-actualization—a state of
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Personality Traits of Suzanna Arundhati Roy A prominent social leader Submitted to Prof. Rajesh Kumar Submitted by GROUP-7 Kumar Priyank(60020) Kunal Pahuja(60022) Laloo Prasad(60023) Mobashir Ahmad(60024) Sonia (60037) Surabhi Maheshwari (60040) Chandragupt Institute of Management Patna Group 7 Page 1 ACKNOWLEDGEMENT We take this opportunity to express our profound gratitude and deep regards to our guide Prof. Rajesh Kumar for his exemplary guidance, monitoring and constant
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Why do we study organizational behavior? 2. Personality What shapes personality? What are some of the key dimensions of personality? Big 5: the five dimensions of personality Core-self evaluation, Type A personality Case: Warner Cable (A&B) 3. Perception What is perception? Factors that influence perception (e.g., personality, needs, etc) How to people make attributions(cues
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Personality-has to do with individual differences among people in behavior patterns, cognition and emotion. Different personality theorists present their own definitions of the word based on their theoretical positions. Individual differences in personality have many real life consequences. Personality Measures Personality determines a number of important characteristics and behaviors, including how people interact with others, what motivates them, and what they value. Our personality measures
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Cultural Constitution of Personality Why examine personality in light of culture? A cultural approach is like a device that will allow us to image the various social worlds-sets of culture specific meanings and practices-that continually afford and maintain individual behavior. A cultural approach can illuminate what has also been hidden, at least within an individualist culture; it makes visible the systems of meanings and practices- the language, the collective representations, the metaphors
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Social Penetration Theory (SPT) was developed by Irwin Altman and Dalmas Taylor. This theory has a socio-psychological tradition with an objective approach. SPT explains how relationship development works. Social Penetration Theory has five concepts which are as listed: social penetration, law of reciprocity, self-disclosure, personality structures of SPT, and the social exchange theory. Social penetration is defined as “the process of developing deeper intimacy with another person through mutual
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Sigmund Freud’s Elements of Personality This theory is study the personality. The id is the only component of personality that is present from birth. This aspect of personality is entirely unconscious and includes of the instinctive and primitive behaviours. According to Freud, the id is the source of all psychic energy, making it the primary component of personality. The ego is the component of personality that is responsible for dealing with reality. According to Freud, the ego develops from the
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to be aberrant or deviant (statistically, morally or in some other sense), and there is often cultural variation in the approach taken. * The field of abnormal psychology identifies multiple causes for different conditions, employing diverse theories from the general field of psychology and elsewhere, and much still hinges on what exactly is meant by "abnormal". * There has traditionally been a divide between psychological and biological explanations, reflecting a philosophical dualism in
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individuals whose theories on human personality would completely affect the way that people viewed the human mind. Carl Gustav was a practicing psychotherapist while Sigmund Freud created the discipline of psychoanalysis. The two men had seemingly identical beliefs about human behavior, but also had contrasting beliefs about concepts such as the ego, the psyche, and the state of unconsciousness. Carl Jung and Sigmund Freud’s Theories Sigmund Freud’s beliefs about personality were based on past
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