1.1 *** introduction to the course Communication Notion The subject of communication is a fundamental one for business communication, because that is exactly the purpose, and the central concept. “Communication” goes from the lat. communication – message, transmission; communicare – to make common, to link, and to talk. The term communication is used for description of diverse processes, connected with information transmission, and for the verification of presence or absence of a relation
Words: 19189 - Pages: 77
Syllabus Certified General Accountants Association of Canada 100 – 4200 North Fraser Way Burnaby, British Columbia Canada V5J 5K7 www.cga-canada.org © CGA-Canada, 2013 All rights reserved. These materials or parts thereof may not be reproduced or used in any manner without the prior written permission of the Certified General Accountants Association of Canada. Printed in Canada ISBN for an individual volume: 978-1-55219-599-4 About CGA-CANADA _________________________________________
Words: 39811 - Pages: 160
PROJECT REPORT - TRAINING AND DEVELOPMENT OF EMPLOYEES Objectives of the Project Report Training and Development of Employees Finding is the main objective of this project report and some of the sub-objective in this report. They are : * To know the effectiveness of the training programme conducted by the company. * To know whether employees are aware about their responsibilities and authorities or not. * To improve Organizational Climate and increase the morale of employees. *
Words: 7821 - Pages: 32
profitably.” Kibera (1996) defines marketing as “the performance of business and non-business activities which attempt to satisfy a target individual or group needs and wants for mutual benefit or benefits.” Kotler (2006), the American marketing guru provides the definition of marketing as “A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others.” Kotler and Armstrong (2008) define marketing as “The
Words: 20872 - Pages: 84
sell rather than sell what it can make. Marketing requires an assessment of human needs and the orientation of all the firm’s resources towards the satisfaction of those needs. Marketing is a social and management process by which individuals and groups obtain what they want through creating, offering and exchanging products of value with others. Marketing is concerned with meeting business objectives by providing customer satisfaction. Marketing is a method used by companies to communicate with
Words: 6644 - Pages: 27
e eBook Collection RESEARCH METHODS FOR BUSINESS A Skill-Building Approach Fourth Edition Uma Sekaran Southern Illinois University at Carbondale John Wiley & Sons, Inc. http://www.wiley.com/college ACQUISITIONS EDITOR MARKETING MANAGER SENIOR PRODUCTION EDITOR SENIOR DESIGNER PRODUCTION MANAGEMENT SERVICES COVER IMAGE Jeff Marshall Ilse Wolfe Patricia McFadden Harry Nolan Hermitage Publishing Services José Ortega/Stock Illustration Source This book was set in 10/12 Garamond
Words: 136265 - Pages: 546
University of Dhaka University of Dhaka Executive Summary: Volvo Car Corporation, or Volvo Personvagnar AB, is a Swedish automobile manufacturer founded in 1927, in Gothenburg, Sweden. It is owned by Zhejiang Geely Holding Group. Volvo was originally formed as a subsidiary company to the ball bearing maker SKF. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the
Words: 8587 - Pages: 35
Professional Training Year at THE EUROPEAN PARLIAMENT Report submitted by Paul Preda Voicu URN: 6183487 In part fulfilment of the requirements for the award of the Degree of BSc (Honours) in International Hospitality and Tourism Management School of Hospitality and Tourism Management University of Surrey 2014 Table of Contents List of tables and figures 4 Acknowledgements 5 List of Abbreviations 6 Section A. Organisation evaluation 8 The Executive Summary 8 The Placement
Words: 12462 - Pages: 50
Polytechnic, it was found that 44 per cent had life insurance, and of those who did, a quarter had between two and four policies. Also, 28 per cent of the respondents had some form of medical or hospitalisation insurance, with 20 per cent of this group having between two and four policies. 'These figures were quite surprising,' said Henry Koh, a lecturer at Ngee Ann's School of Business and Accountancy, yesterday. 'A lot of these were students, yet the percentage of people (who have policies)
Words: 8058 - Pages: 33
CHAPTER ONE – BUSINESS ORGANIZATION AND ENVIRONMENT Unit 1.1 – Nature of Business Activity • A business is a decision-making organization that uses inputs to produce goods and/or services Inputs: resources used in the production process Outputs/products include: Goods: physical, tangible products Services: intangible products Exist to satisfy the needs (basic necessities) or wants (desires) of people, organizations and governments Important to have clearly defined functions/processes
Words: 30408 - Pages: 122
