While buying a product consumers are prone to various demographic changes. These changes affect their buying behaviour. • AGE Youngsters- their buying decision is influenced mainly by the fashion or trend, latest model, prestigious brand etc., basically for them it’s the need of fashion , style. their
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While buying a product consumers are prone to various demographic changes. These changes affect their buying behaviour. • AGE Youngsters- their buying decision is influenced mainly by the fashion or trend, latest model, prestigious brand etc., basically for them it’s the need of fashion , style. their
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QUARTERLY PERFORMANCE ANALYSIS OF COMPANIES (July - September 2010) INDIAN MEDIA & ENTERTAINMENT INDUSTRY October 2010 Cygnus Business Consulting & Research Pvt. Ltd. Plot No: 8-3-948/949, 1st Floor, Solitaire Plaza, Behind Image Hospital, Ameerpet, Hyderabad - 500 073. Tel: +91-40-23430202-05, Fax: +91-40-23430201, E-mail: info@cygnusindia.com Website: www.cygnusindia.com Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Cygnus
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people’s opinions and experiences about the brand of ice cream they buy. SCREENING 1. How many adult members of this household are 13 years old and above? 2. Who are they and what are their respective ages and sex starting from the oldest down to the highest? 3. Do you have a member of the family or a close relative who works for a ice cream manufacturing firm? 4. Do you have a member of the family or a close relative who works for an advertising agency? 5. Do you have a member of the
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Surfside Leisurescapes is a family-owned business that has been operating since 1983 in Newmarket, a little town located 45 kilometers north of Ontario that has a population of 75,100. The company’s current product mix involves backyard products, such as barbeques, patio furniture, pools and pool toys and accessories. A. Key Issue: Steve Jentzen, Surfside’s general manager, wants to change some of the company’s current marketing actions in the hot tub department because the company has failed
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additional screening question.) 3. Do you have a member of the family or a close relative who works for a shampoo company? Have (Terminate Interview) 1 Not have 2 4. Do you have a member of the family or a close relative who works for an advertising agency? Have (Terminate Interview) 1 Not have 2 5. Do you have a member of the family or a close relative who works for a market research agency? Have (Terminate Interview) 1 Not have 2 (Interviewer: If respondents answer
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India Renault’s Category Innovation Compact SUV A SUV that married the comfort of a sedan, to the rugged strength of a SUV 5. 5. Renault Duster “Made in India” • Globally sold as Dacia Duster, it was sold as Renault Duster in India due to higher brand awareness among Indian consumers for Renault • Globally positioned as the ‘shockingly affordable’ car it was re-positioned as ‘for the unstoppable Indian” • Highly Localized, carrying 60 per cent localized parts 6. 6. Different Launch Strategy
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strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached. Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the
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The Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.The 4 Ps of marketing are Product, Price, Promotion and Place. Let’s understand first the meaning of these terms and how are these vital to understand before the product is pitched in market. 1. Product: Whether you sell a mobile phone, a hair conditioner, soap or anything else, you first need to understand what your product is. This explains the unique
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all over the world are: QSC&V (Quality, Service, Cleanliness and Value). In other words McDonald’s mission statement is: High quality products, served with a smile, in a clean environment at the lowest possible price. Advertising billboards were used as a first advertising tool for the company starting with 1959. McDonald’s target market is: kids, young customers, adults and elderly. McDonald’s as a worldwide chain has multiple competitors and they differ from one market to another. Due
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