airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". He rose to prominence by turning AirAsia, a fledging government-linked commercial airline, into a highly successful public-listed company. Fernandes was also instrumental in lobbying the then-Malaysian Prime Minister, Tun Dr. Mahathir Mohamad in mid-2003, to propose the idea of open skies agreements with neighbouring Thailand, Indonesia, and Singapore. As a result, these nations have granted landing rights to AirAsia and other
Words: 1045 - Pages: 5
3.0 Service Air Asia, The world's best low-cost airline, it belong to a type of budget airline company, budget airline company means airline has cancel some of the traditional airline passenger services, mainly engaged in high traffic of short-haul routes, mostly in the cheapest airports, and they do not provide free meals and other additional services in order to reduce the number of unnecessary expenses thus decrease the operating costs, which can provide quantities of cheap airline fares. Especially
Words: 544 - Pages: 3
typically runs from 20% to 40%, depending on the price of oil in any given time period (please refer to Appendix A). The next biggest cost associated with running an airline would customer service and operations. The case study does indicate that AirAsia has entered into an alliance with another low cost carrier Jetstar from
Words: 1474 - Pages: 6
Introduction of Air Asia AirAsia is Asia’s largest no-frill and hassle-free airline which based on the low cost carrier (LCC) concept in Malaysia. Dato’ Sri Dr. Tony Fernandes introduced this low cost concept with his believe of “Now Everyone Can Fly”. In year of 1993, AirAsia was established and started its operations on 18 November 1996. Mr. Tony Fernandes’s company Tune Air Sdn Bhd purchased this heavily in debt airline which was originally founded by a government-owned conglomerate DRB-Hicom
Words: 602 - Pages: 3
地 在所 久 永 的 部 總 壇論 為 鰲 博 南海 ； 台 平 話對 層高 的 題問 關相 他 其 及 境 環 、 會社 、 濟經 商共 個 一 供 提 等 者 學 家 專 及 業 企 、 府 政 為 ； 織組 際 國 的 址 定 、 期 定 、 性 利營 非 、 方 官非 為 壇 論 。 件 文 性 領 綱 等 》 則 原 導 指 程 章 《 、》 言 宣 《 了 過 通 時 之 立 成 。 立成 布 宣 式正 ， 會 大 開召 鎮鰲 博 的 口 海入 河泉 万 市海 瓊 省南 海 在日 月 年 於 ， 起發 亞 利大 澳 和 家國 洲 亞 個 由 ， 壇論 鰲 博 洲亞 、 壇論 洲亞 為稱 或 ，） ： 名 文 英 （ 壇 論洲 亞鰲 博 。 處 書秘 的 定 協 總 易貿 及 稅 關 的 施實 起 年 是 身前 ， 織 組 際國 個 一 的 行 執 到 得 議協 易 貿 種各 間之 體 濟 經 員成 督 監 責負 是 織組 貿世 。 值 價 場市 的 務 勞 和 品商 終 最 有所 的 產生 ， 中 間時 位單 一 某 在 民人 內 國 國 一 表代 來 未 的 樣 麽怎
Words: 334 - Pages: 2
11164-11171 AirAsia Berhad: Strategic analysis of a leading low cost carrier in the Asian region Yasmin Yashodha Taylor’s University Lakeside Campus, No. 1 Jalan Taylor's, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia. A R TI C L E I N F O Art i c l e h i st ory : Received: 9 July 2012; Received in revised form: 13 October 2012; Accepted: 30 October 2012; K ey w or d s Strategic analysis, Region, Low cost, Extensive. ABSTRACT This study examines the extensive strategic analysis of AirAsia Berhad
Words: 6757 - Pages: 28
AirAsia X has completely changed air travel in many ways. The airline has the ability of understanding its customers’ pulse and continues to score when it comes to customer-service delivery. Interview spoke to Azran Osman-Rani, CEO of AirAsia X, about the airline’s business model and relevant issues. For a group that describes itself as a passionate low-cost travel loyalist, AirAsia says it always listens to its guests’ needs for lower fares and fees. Running an airline in today’s uncertain economic
Words: 394 - Pages: 2
Introduction AirAsia originally was founded by government and on 2 December 2001 was bought by Tony Fernandes. AirAsia was established in year 1993. AirAsia has travel around the earth and ascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to business with a route a network that extent through over 20 countries. There are some companies which link with AirAsia such as AirAsia X, Thai AirAsia
Words: 4256 - Pages: 18
Introduction AirAsia originally was founded by government and on 2 December 2001 was bought by Tony Fernandes. AirAsia was established in year 1993. AirAsia has travel around the earth and ascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to business with a route a network that extent through over 20 countries. There are some companies which link with AirAsia such as AirAsia X, Thai AirAsia
Words: 4256 - Pages: 18
The Development and History of AIRASIA AIRASIA is one among the top International brand in the low cost Airline Industry. Airasia brand came into existence in 1993, it was a joint public-private sector enterprise, however in 2001 current CEO Mr. Tony Fernandes purchased it and It was under him the Airasia brand got global recognition and unimaginable growth which started right from 2002 and continues till date, AirAsia started moving up the ladder under Tony's leadership from 2002 onwards
Words: 2285 - Pages: 10
