manufacturing work overseas to China (offshoring). This involved the closure of their factory in Rhondda, causing 300 jobs to be lost in Rhondda. Consequently staff were crying when given the news and protests were held, causing the reputation and brand image to worsen in the short-term of Burberry as a result of making such an unethical move. This was a large concern as Burberry provided well-paid, quality employment, so the 300 job cuts in Rhondda meant a sad loss to the development of the economic
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POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University
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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless, least I be branded
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length! Oasis of the seas Another water-wonder from Royal Caribbean, Oasis of the seas is the sister ship of Allure of the seas and debuted in December 2009. Norwegian Epic Norwegian Cruise Line’s (NCL) Epic debuted in June 2010 and has been a favorite with passengers ever since. Innovation has been a catalyst in making Epic’s journey a hit with people. Solo studio cabins, ice-bar, performances by Blue-man group, new wave cabins and translucent bathrooms; the innovative changes are a pleasant change
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Relative Strength Resources • Skilled manpower • Menu range to cater for day part sales and changing trends • New products • Stores that provide customer experience • Healthy cash profits to fuel growth and refurbishment of stores • Brand Name and Awareness • Strong training,
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MEMORANDUM Date: May 28, 2011 To: VJ Mirsa, Manager From: Ericka Bell, Dionne Blackwell, Steven Harper, Thomas Lentz, and Paul Breen Re: Roasted Delivery – A New Starbucks SBU Product Line INDUSTRY OVERVIEW The coffee industry is one of the fastest growing industries in the world with an annual growth rate of 7% (Griffin, 1999). As of 2011 Americans consumed approximately 400 million cups of coffee per day, which is equal to about 146 billion cup of coffee per year. When put into the
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half, this brought about serious talk of where the industry was headed and the next steps necessary to get there. The issue lies in the overwhelmingly large fan bases of the other major American sports coupled with the lack of hockey exposure in America. Much of the population finds themselves cemented into a certain sport and even more specifically a certain franchise, unfortunately not many find this sport to be hockey. With hockey being the least televised sport, only very recently hitting the
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How Subway Tops The Fast Food Chain Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening
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other product distributed through board sports. The company is distributed through 100 countries which Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil are those countries which the company generate the most revenue from. The principle subsidiaries are “Von Zipper”, which specialized in sunglasses and snow, goggles. “Element”, which is the leading brand for skateboarding apparel and accessories. Other subsidiaries like Honolua Surf Company; Kustom; Palmers Surf; Xcel; Tigerlily;
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DOCKERS: CREATING A SUB-BRAND INTRODUCTION In the spring of 1985, Levi Strauss & Co. (LS&Co.) was flush with its success in the blue jeans market. The company’s star campaign, called “501 Blues,” had recently brought new vitality to the company after several failed expansions into other apparel market segments in the earlier part of the decade. Confident in the wake of 501’s success, the company was contemplating its next steps when research revealed a decline in jeans purchases by LS&Co
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