[pic] SUMMER TRAINING REPORT ON “CONSUMER BEHAVIOR & SATISFACTION” FOR [pic] “GUJRAT CO-OPERATIVE MILK MARKETING FEDERATION LTD.” BY ROHAN ROY SAMUEL Submitted in partial fulfilment of the requirement for the award of Post Graduate Diploma in Management. 2008-2009 CERTIFICATE OF THE COMPANY CERTIFICATE This is to certify
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Indian Media and Entertainment Industry: An Analysis of Cases By Megha Iyer (Asst. Prof. SCS) Ruchi Tewari (Assoc. Prof. SCS) Hardi Oza (Academic Associate SCS) Introduction India shining is becoming an accepted and taken for granted term and availability and access to the global resources a reality. In this background, it is interesting to note the impressions casted by various sectors and the patterns within the industry. One major sector which is at the base and impacting business
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Sl. NO | Topic | Page Number | 1 | Introduction to Amul | 3 | 2 | Customer – Survey | 4 | 3 | Customer – Special case | 5 | 4 | Collaborative, Competition – Wholesaler, Dealer perspectives | 7 | 5 | Collaborative, Competition – Company salesperson perspectives | 8 | 6 | Collaborative – Company’s operations and advertisements | 11 | 7 | Our learnings | 15 | 8 | Online references | 16 | INTRODUCTION About Amul: Amul was formally formed on December 14, 1946. The brand name was
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Introduction Current Market size and growth Ice creams are available in various forms such as cone, cups, bar (candy), party pack etc. Candy sticks account for about 25-30% of volumes, whereas cups and other novelties contribute the rest. Frozen desserts market in India is very small and refers to oil fat (instead of milk fat) based ice creams. Besides, a wider range of frozen desserts is also made in-house and served in 5 star hotels. The ice cream market in India is currently estimated to
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brand as we feel that the corporate name is recognised as a brand, not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure. The advertising strategy will be studied with respect to Cadbury's business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor, Nestle India
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Summer Project Report Study of the Sales Infrastructure of Vadilal Milk Products Ltd. in Navi Mumbai By Swapnil V Barhate & Mayuresh J Kamble [pic] Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai (SIMSREE) ACKNOWLEDGEMENT I take this opportunity to thank Mr. Mayur Awasthi for giving me the opportunity to work on this project. He provided me with the right direction and guidance during the course of my project which helped me deliver
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Cadbury India Marketing Strategies & Analysis Table of Contents 1. About Cadbury India 2. Mission and Vision statements of Cadbury 3. Marketing Strategy * Segmentation, Targeting and Positioning * Marketing Mix 4. Growth strategy and market expansion 5. Communication Strategy 6. Marketing Channels 7. Competitor’s Analysis 8. Marketing Environment Analysis 9. SWOT Analysis 10. References About Cadbury
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Marketing Strategy of Cadbury Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. Cadbury was founded 200 years ago when John Cadbury has opened his shop in Birmingham
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AMUL ICE CREAM is made from Milk and Milk products, Sugar, Stabilizers & Emulsifiers. Composition: * Total Solids 40% to 41% * Sugar 15% Approx. * Acidity 0.17% to 0.19% * Protein 3.9% to 4.1% Food Energy Value: Calories per 100 ml -196.7 kcal Flavors: Vanilla, Strawberry, Pineapple, Orange, Rose, Mango, Chocolate, Honey-Dew-Melon, Tutti-frutti, Litchi, Kesar Pista, Kaju Draksh, Butterscotch, Chocochips, Rajbhog and Cashew Break. Packaging:
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and 5,128 million liters in terms of volume. Coming to India, the Indian ice cream industry is currently estimated to be worth Rs. 2,000 crores, growing at a rate of approximately 12%. RS Sodhi, Chief General Manager of Gujarat Co-operative Milk Marketing
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