COSMETICS ADOPTION AMONG YOUNG MALE ADULTS IN MALAYSIA CHAPTER 1: INTRODUCTION 1.1 Problem Background Personal identity is increasingly sought by consumers and one is recognized based on what one consumes (Firat & Venkatesh, 1993). People try to become the being they desire to be by consuming the items that they imagine will help to create and sustain their idea of themselves, their image and their identity (Bocock, 1993). Judgements about individuals are no longer made upon occupation or role
Words: 9857 - Pages: 40
Aim : To study the growth of cosmetics industry in India. Women cosmetics market growth on a period of time along with a strong increase in male cosmetics market. Cosmetic brands promotions and advertisements in attracting customers. Consumer behavior in accordance with the utility drawn from the usage. Medicinal & Herbal/Ayurvedic Cosmetics market & Fake cosmetic industry in India. Methodology : A sample survey conducted on UG and PG students regarding their cosmetic usage and benefits they are
Words: 4129 - Pages: 17
3 2. Market analysis 4 2.1 The current market situation 4 2.1.1 Past situation 5 2.1.2. Distribution systems 5 2.1.3. Penetrating and acting on the market 6 2.1.4. Research & development 7 2.1.5. Subsectors- hair care 7 2.1.6. The market and future possibilities 7 2.2. Competition in general 8 2.2.1. The products 9 2.2.3. Direct competitors 9 2.3 The consumer 10 2.3.1. Who? 11 2.3.2. Trends 12 3. The study 12 3.1. The research 12 3.1.1. Analysis of the conducted
Words: 8094 - Pages: 33
general dentistry, and the finest cosmetic dentistry in the area, to the citizens of Hampton, Virginia. Through a combination of industry benchmarked customer service and flexibility, The Tooth Fairy will quickly gain market share. The general dentistry practice will be used to generate initial cash flow as Steve develops branding for his enhancement services. Over time, the percentage of business will shift from general maintenance to cosmetic dentistry. The cosmetic practice is desired because it
Words: 2580 - Pages: 11
8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com L'Oreal S.A. ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology
Words: 3042 - Pages: 13
2010. Protocol: I feel highly honored to be invited to present a paper with the theme: “Shea nut industry in Nigeria: exploiting its potentials for economic growth and development “. I commend the management of Central Bank of Nigeria (CBN) for organizing this seminar which provides a forum for the various stakeholders to engage in discussions towards exploiting the potentials of Shea nut industry for economic growth. The theme of the conference is also timely considering the efforts being made
Words: 4296 - Pages: 18
International Institute of Professional Studies Management Research Project Project Proposal Proposed Project (Synopsis) A comparative study of Push & Pull Promotional Strategy with special reference to selling practices among various cosmetics brands in Indore market. Submitted To: Dr. Yamini Karmarkar Reader IIPS-DAVV Indore. Submitted By: Bhumika Singh MBA (APR) 4th Sem IIPS-DAVV Indore INDEX 1. Introduction 2. Project proposed 3. Objective Of The Project
Words: 1385 - Pages: 6
Supervisor(s) of study 3.4.2011 65 Executive organization Tuula Linnas Abstract Herborist Chinese cosmetics industry is a booming industry and it is also one of the fastest growing industries in China. After China has joint WTO, with the tariff reduction, the tendency of the Chinese cosmetic market internationalization is inevitable. Herborist is a typical Chinese domestic cosmetics company. Now Herborist tries to find new customers and build core competitiveness. As they have already entered
Words: 12005 - Pages: 49
| Revlon: Case Study analysis | BUS 490 Comprehensive Examination: Strategic Management :: Online | | | 3/16/2012 | Table of Contents Introduction 3 Mission Statement 3 Vision of the Company 4 External Assessment 4 Technological trends 4 Demographic trends 4 Economic Trends 5 Political and legal constraints 5 Sociological factors 7 Global trends 8 Industry Analysis 8 Competitor analysis 9 External Factor Evaluation (EFE) Matrix 10 Internal Assessment 11
Words: 8786 - Pages: 36
The beauty and cosmetics business in India is growing tremendously with the cosmetics market is growing at 15-20% annually, twice as fast as that of the United States and the European markets. According to the analysis the figures given by the Confederation of Indian Industries (CII), the total of Indian beauty and cosmetic markets size currently stands at US$950 million and it is showing growth between 15-20% per annum. The retail beauty and cosmetic market in India is currently estimated at USD
Words: 961 - Pages: 4
