In the final team presentation, your challenge is to craft an oral presentation that will persuade your audience to accept your strategic recommendations. By doing this, you will see how ideas, data and advocacy are combined for a professional, persuasive presentation. Pre-Work 1. Form a team of five people before the first day of class. Refer to the class roster on Blackboard and try to link up
Words: 3089 - Pages: 13
Outline Product: Multiplx Chanel Perfume Client: Chanel Introduction [ADA] Chanel was founded in 1910. It has a long history in the fashion industry. As a market leader, it shows continuous innovation to defend its market share from market challengers, e.g. Gucci, Dior, etc. COCO believed that product innovation can keep consistency of brand image. Chanel’s perfume contributes nearly 40% of the global perfume industry. Adding new element and advanced technology into perfume are seen as a
Words: 2488 - Pages: 10
1. What communication type avoids conflict and focuses on facts and details rather than the big picture? They may be perceived by others as unemotional and nonchalant. • Argumentatives • Sympathetics • Systematics • Directs 2. A criticism of social media is that it • is only available to the media savvy. • contributes to the decline in writing and language skills. • leads to separation of the haves and have-nots. • leads to information overload 3. In Korean culture, a business deal
Words: 1519 - Pages: 7
-Political and social environment -Culture environment Chapter4 1. Marketing search process -Defining the problem and research objectives -Developing the research plan for collecting information -Implementing the research plan- collecting and analyzing the data -Interpreting and reporting the findings Chapter5 1. Customer-driven marketing strategy 2. The buyer decision process Need recognition- Information search- Evaluation of alternatives- Purchase decision- Post-purchase behavior
Words: 721 - Pages: 3
Your Messages to Your Audience Learning Objectives After reading and applying the information in Module 2, you’ll be able to demonstrate Knowledge of LO1 LO2 LO3 LO4 The audiences who may evaluate your business messages The variables of the communication process The importance of adapting your message to your audience Audience analysis Skills to LO5 LO6 Analyze your audience when composing messages Begin to shape the content, organization, and form of your messages to meet
Words: 10440 - Pages: 42
interest rate up implies investment down implies income down 3. Marketing research refers to__________. • the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions 4. _____ is the process of converting meaning into messages composed of words and nonverbal signals. • Encoding 5. Sam, a marketing manager, often makes ethical decisions based on what others feel about those decisions. He often considers opinions from
Words: 1440 - Pages: 6
Personal Selling- refers to the direct face-to-face communication between sellers and prospective buyers. Direct Selling- is a responsibility of some salesperson. This activity includes prospecting for new customers, increasing sales to current customers, making sales presentations, demonstrating products, quoting price and sales terms, and writing orders. Indirect Selling- the promotion of the company goodwill is an activity that will help generate sales. Non-selling Task- are those that the
Words: 1465 - Pages: 6
ASSIGNMENT GET YOUR WORK DONE BY www.TopGradePapers.com Gu Pudding Brand Campaign Marketing Communications Bosh pG ra 2009 UNIVERSITY GET YOUR WORK DONE BY www.TopGradePapers.com To de Pa pe rs GET YOUR WORK DONE BY www.TopGradePapers.com Table of Contents Communications Opportunity Analysis: ................................................................................................. 4 List of Barriers .................................................
Words: 3852 - Pages: 16
Value based price: Customer define the value of the product. Does not mean high price. Three levels of Product: Core product, when you start with a new product in the market. In question mark stage you offer core product. Actual product; because of comptetition you offer a design, quality level, brand name, packaging etc. It depends on your customer. Augmented product; installation, after sales service, delivery etc. Potential Product; satıcı da alıcı da farkında değil, konuşarak farkediyorlar
Words: 1114 - Pages: 5
from different perspectives. Advertising is a tool of marketing for communicating ideas and information about goods and services to an identified group, which employs paid space or time in the media or uses another communication vehicle to carry its message. It openly identifies the advertiser and his relationship to the sales effort (Wanoff, 1997). Advertising is a non-personal communication paid for by an identified sponsor who is relayed through various media with the aim of influencing people’s behavior
Words: 6997 - Pages: 28
