International Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236 IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY IN COSMETIC PRODUCT S. Sivesan* Abstract: In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Celebrity endorsement is one of the marketing strategies which are adopted to achieve the organizational goals. Celebrity endorsement advertisements have been known as ‘ubiquitous
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147．An open system is a system that has external interactions. Such interactions can take the form of information, energy, or material transfers into or out of the system boundary, depending on the discipline which defines the concept. An open system is a system that regularly exchanges feedback with its external environment. 148．Opinion leader: individual with a particular influence on an organization’s publics；opinion leaders may be formal or informal. 149．Out-of-home advertising: advertising
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Antonette Slide 1 Title Purpose of Presentation • Informative • Persuasive • Goodwill Speaker Notes: To showcase you ability to organize information, Act as a leader and to facilitate Teach and inform (training sessions) Motivate audience to act or believe (favorable votes or decisions) Give evidence (important) Needs to seem credible/sympathetic Entertain and validate audience Slide 2 Title Planning the Strategy • Strategy • Monologue • Guided • Interactive
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Succinct The case present a company named Lighthouse that it business specializes as a provider of locating services for the shipping industry. The services comprise of a one-way messaging service that routes messages from the ships at sea to the shipping company’s offices. The messages provide the shipping company detailed information regarding to ship location, speed and current local weather. The way the system works for gathering the ships data is, by installing a device as a dedicated hardware
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communication is the sending or receiving of wordless messages. We can say that communication other than oral and written, such as gesture, body language, posture, tone of voice or facial expressions, this all is called nonverbal communication. Nonverbal communication is all about the body language of speaker. 2. Sender encodes idea in message 3. Message travels over channel 1. Sender has idea 4. Receiver decodes message 6. Possible additional feedback to receiver 5.
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Name: Sukhjit Sandhu Analyzing Editorial Cartoons Assignment Analysis Questions Donald Trump: Immigration Ban 1. Describe the action taking place in the cartoon and identify any key objects or persons. The action taking place in the cartoon is: Donald Trump, who is represented as Frankenstein, is set free after the GOP has created him and starts walking towards the public, saying “Immigration Bad!”, “Mexican Rapists!”, Mexican Criminals!”, “Mexican Drug Dealers!”, “Fire!”
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The Carl’s Jr. “Jim Beam Bourbon Burger” featuring the beautiful Heidi Klum, is one of the company’s top ten commercials. It begins with the model dressed as a parody of Mrs.Robinson's from the movie “The Graduate”. She continues the commercial by asking a young man name Benjamin, located across the room if he likes bourbon burgers; then takes a big sexual yet nice bite of the burger in her hand. Walking across the room she stops the young man from leaving while shoving the burger into his mouth
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that he be the lead writer in preparing a comprehensive business plan for the | |company. The task will be rather time-consuming. Tara tells Dan that “the president will certainly be impressed with whoever heads up this | |project”, which is persuasive because | |
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1-1. In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favorably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action? A) She engaged in plagiarism. B) She selectively misquoted information. C) She failed to protect information
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scientist. Aristotle made great contributions to the world. Aristotle’s impact will never fade. In this essay we will practice the use Aristotle’s most noticeable feet’s Ethos logos and pathos. Will be analyzing three photos for underlying messages obvious facts and Aristotle’s appeals. The creator’s message to the audience and what you can see with the naked eye. To begin with, some information on Aristotle’s appelas’s. Aristotle’s appeals consist of ethos, pathos, and logos. Also Aristotle’s appeals
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