Sample content/Comments: Field Packaging Example from Intranet: This report outlines medium term (3 – 5 years) strategic recommendations for the business strategy for Field Packaging East Kilbride (FPEK). These recommendations are based upon a comprehensive strategic analysis of FPEK’s current and likely future situation. The recommendations aim to enhance FPEK’s existing competencies. This will add value to the both the company and its customers. Thus enabling FPEK to develop and sustain competitive
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Business STRATEGIC 1. How can a company overcome the limitations of being in a fragmented industry? Fragmented industry consists of many small and medium sized companies or firms. There is few scale economies and hence large company cannot have advantage overall advantage. Furthermore the lack of scale economies low barriers to entry characterize many fragmented industries and new entry keeps the industry fragment.
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730 Strategic E-Business Assignment 18 Oct 2014 LIBEI 1406221 Question 1 Answer: There are four steps for developing a new strategy as following: Step 1: Strategic Analysis. City Flowers should analysis external and internal environment and first. By collecting and reviewing of information about firm’s internal processes and resources and external marketplace factors, firm can understand the situation and position well. By using PESTLE to analysis external environment and SWOT to analysis
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Customer, Competitor 6 3.1.3 Five Forces 6 3.1.4 Internal Environmental Issues 6 3.2 Marketing Objectives 7 4 Marketing Strategy & Marketing Mix Plans 8 4.1 Strategy formulation 8 4.1.1 Competitive Advantage 8 4.1.2 PLC/Ansoff 8 4.1.3 STP 8 5 Marketing Mix Plan 10 5.1 Service Mix 10 5.2 Price 10 5.3 Distribution 10 5.4 Promotion 11 5.5 People 11 5.6 Process 11 5.7 Physical Evidence 11 6 Improvements to Service Quality 13 6.1 Reasons
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MODULE 1: Introduction to S&L 3 Benefits of studying S&L, challenges and criticism, CPA thinking 5-6 Emergence of strategy (Ownership, globalisation, structure) 6-7 Leadership and its role, leadership vs. management, role of the accountant is S&L 8-9 Accountant’s role, financial aspects of value creation 10-12 Drivers of globalisation (competitive, techno, social, political forces) 12-15 Challenges of globalisation (Competition, distribution, macroeconomic, socioeconomic, financial, legal
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Means-end Chain A way to describe how a product interacts with the consumer Breaks down into 3 Areas, within each are 2 subgroups: Attributes – What is the product? * Concrete: Tangible aspects? * Abstract: Intangible aspects? Benefits – What it delivers to the consumer? * Functional: What does it do? * Psycho-Social: Consumers thoughts on it? What they think others will think of it? Values – What does it aid the consumer in doing? * Instrumental: Short term goals, does it
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MARKETING SZIGORLAT – FOGALMAK Story board Az elektronikus reklám készítésének második lépése (forgatókönyv, story board, clip) A szöveg és kép együttes megjelenítése (képregény). Copy Az írott sajtó reklám készítésének első fázisa. (copy, layout, film) Maga a szöveges tartalom. Layout Írott sajtó reklám készítésének második fázisa. A kész, grafikával ellátott reklám. A nyomtatott hirdetések layout tervezésekor 5 szempontot emelünk ki 1. egyensúly: az egyes elemek
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THE MARKETING STRATEGY OF NOKIA Contents EXECUTIVE SUMMARY 3 INTRODUCTION 3 CURRENT SITUATIONAL ANALYSIS 4 PESTEL analysis: 4 SWOT analysis: 7 DIFFERENTIAL ADVANTAGES 8 RECOMMENDATION 11 MARKETING STRATEGIES AND PROGRAMMES 11 Segmentation: 11 Targeting: 12 Positioning: 12 Marketing strategy: 12 OBJECTIVES 14 RECOMMENDED MARKETING MIX 14 Product: 14 Price: 14 Place: 15 Promotion: 15 BENEFITS OF THE RECOMMENDED OBJECTIVE TO THE STAKEHOLDERS 15 CONCLUSION 16
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Assessment 4 – Group 5 Shipment Retail Price Estimates (Off-trade) Retail Price vs. Competition 2014 Sales Needed to Reach Objective Placement Actions 1. 2. 3. 4. 2. SWOT 1. 2. 3. 4. Pricing Actions 1. 2. 3. 4. 5. New Product Type of Consumer Region Ansoff Matrix Local Production vs Import Campaign 3 1.1. Situation To Date: Company size • HQ in United Kingdom. • Over 33,000 employees • 10 subsidiaries + 1 associate (Moët Hennessy) • Property, plants & equipment = 945 million GBP (30 Jun 2013)
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MARKETING MANAGEMENT (MK101) Term 1: Section D Week 2 4 July, 2012 2 Agenda • Session Contents • Levitt and Marketing Myopia 4 July, 2012 © Krishanu Rakshit, IIMC 3 MARKETING MYOPIA By Theodore Levitt, HBR, 1960, 1975, 2002, 2004 4 July, 2012 © Krishanu Rakshit, IIMC 4 Marketing Myopia • Few observations: • The Railroads are in trouble today not because that need was filled by others….. But because it was not filled up by the railroads themselves. •
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