Apple’s Products (Product Mix) Apple Inc. has continued to expand its product mix. Based on the theory of Marketing : This component of the marketng mix determines the outputs of the business organization. * The main product lines: 1. Mac 2. iPad 3. iPod 4. iPhone 5. Apple TV 6. Apple watch 7. Software These products show: + The firm’s diversification in this component of the marketing mix + The company continues to develop new products such as the Apple electric
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| | | Describe the key strategic challenges facing Apple Computer. Apple's is currently a very innovative company. It has gone through many ups and downs over the past 30 + years. From a successful company that brought in millions thanks to 2 guys a garage and a dream, to Steven Jobs, one of the founders, walking away from the company and in the process causing competitors to acquire ideas due to legal mistakes. Eventually, Apple came back, thanks to Jobs rejoining and also because of the
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Xiaomi Vs Apple Introduction Xiaomi Inc. (Chinese: 小米科技; pinyin: Xiǎomĭ Kējì, literally "Xiaomi Tech", or "Foxtail millet tech")is a privately owned Chinese electronics company headquartered in Beijing, China. It is the world's 3rd largest smartphone distributor that designs, develops, and sells smartphones, mobile apps, and consumer electronics.[4] Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider
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1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? Apple Corporation, Capital requirement degree of completion, Brand identifies the product price; demand, and the apple users. Supplier power, Barriers, Rivalry, Treat of Substitutes, and Buyer Power represents Apple’s overall competitive strategy. Music, Internet, and Computer is an n innovation for long term development, technological improvement with a unique design
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Vivian Tam Executive Summary Apple Inc. is an American multinational corporation that designs and manufacturers consumer electronics and computer software products and service related services. The company is well known for the hardware products such as the Macintosh computers, the iPod, iPhone, iPad and the latest launch, the iWatch, it has also a variety of related software, services, networking solution and digital content and application. Apple has established a unique reputation in
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SAMPLE CASE APPLE COMPUTERS, INC. PREPARED BY MAX BEEBER September 1, 1995 FOR OL 421 STRATEGIC MANAGEMENT AND POLICY INTRODUCTION: In 1976, Steven Wozniak and Stephen Jobs designed computer boards in a garage. During the next six years, this operation was transformed into a Multi-million dollar company called Apple Computer. It broke into the Fortune 500 in 1982. While Apple has experienced tremendous growth, it has recently begun
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Suppliers(o) Apple company mainly focus on their technologies and innovation, which lead to the company reduce attention on the production of internal parts of iphone. So according to statement of Apple company, it builds close relationship with its more than 150 suppliers. It is worth mentioning that the Apple company always requires their suppliers to take responsibilities for the public with the highest standards of public responsibility. For example, some suppliers were employing under-age workers
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TIME LINE: 1985-1997 : Sculley (1985-1993) Desktop publishing and education Apple into the corporate world Desktop publishing (Aldus Pagemaker) Networking and connectivity 1990 market share stabilised at 8% Education market actually 50% market share Apple customers “love their Macs”vs IBM users “put up with” their machines Apple and IBM formed a JOINT VENTURE to create a new OS and other software. 1985-1997 : M Spindler and G Amelio (1993-1997) Reinvigorate core markets (education K-12 and
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the necessary changes made by Apple during the integration of iPod and iTunes business unit and the subsequent vision that kept the company flexible to remain competitive, is inherent in its ability to handle communication at all levels. The CEO’s vision provides clear direction for all the business units working together to meet shareholder expectations and at the same time provide value to their customers and employees. The organization works for the mission. Apple understands the importance of
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the history of Apple mistakes in its choices to over time, risk or indecision in its operations along with financial reports to show uncertain activities and risky, their non-price competitive strategies, regulations of the government that affect Apple’s operations, the increase including the decrease of its product cost over period of time including why they varies, the inputs utilized by the company’s challenges and production function to safeguard these inputs, analysis that Apple is one of those
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