competition from many local players like Tops, Cremica and other local brands. Through this project we have studied 4 P’s of marketing mix which includes PRODUCT, PRICE, PLACE and PROMOTION for Maggi Tomato Ketchup. Product highlights various attributes of the product. Price helps us in analyzing whether it is competitively priced or not. Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of
Words: 5038 - Pages: 21
PERCEIVED RISK AND THEIR INFLUENCES ON ONLINE SHOPPING Major Project Report Submitted for the partial fulfillment of the requirement for the award Of Master in Business Administration Submitted by: Under the Guidence Kamal Kumar Dr. Vibhuti Tripathi 2012MB35 School of Management Studies Motilal Nehru National Institute of Technology Allahabad – 211004 May, 2014 Introduction Online Shopping There are many factors that point toward
Words: 4268 - Pages: 18
award. There was an able team of 15 engineers who developed the system in collaboration with the Google Company. Some included Chris Urmson, Mike Montemerlo and lastly Anthony Levandowski, involved in the DARPA Grand and Urban Challenges (Thrun, 2010). In the technological point of view, the automated Google vehicles comprise of parts and equipment that are worth 150000 dollars inclusive of the 70000 dollars for the LiDAR system. It possesses a range finder strategically placed on the top part
Words: 5459 - Pages: 22
Case 20: UNSYS: The Repositioning • 20-1 C ASE 20 UNISYS: THE REPOSITIONING THE PROBLEM In 1986 Unisys, after the reorganization into three separate businesses, positioned itself as The Information Management Company, a term that was very vague. Because of this, Unisys was faced with a dilemma on a global level. What do you do when many of your prospective customers are not even aware of who you are, let alone what you do? In Europe, awareness of Unisys was low. When asked
Words: 4580 - Pages: 19
Series in Advanced Manufacturing Series Editor Professor D. T. Pham Intelligent Systems Laboratory WDA Centre of Enterprise in Manufacturing Engineering University of Wales Cardiff PO Box 688 Newport Road Cardiff CF2 3ET UK Other titles in this series Assembly Line Design B. Rekiek and A. Delchambre Advances in Design H.A. ElMaraghy and W.H. ElMaraghy (Eds.) Effective Resource Management in Manufacturing Systems: Optimization Algorithms in Production Planning M. Caramia and P. Dell’Olmo Condition
Words: 75183 - Pages: 301
abstraction involved in the techniques of the process. I .INTRODUCTION Software is a one kind of system or we can say the package which is used in many organization. It is a general term for the various kinds of programs used to operate computers and related devices. It can be thought of as the variable part of a computer and hardware the invariable part Software is often divided into two categories: System Software and application software. There are various types of application software such as scientific
Words: 3338 - Pages: 14
under the rule of a Greek dynasty, the Ptolemies (332‐30 BC), the numerous scattered government granaries were transformed into a network of grain banks Greek and Roman link The Greeks coined money and developed a system of credit. The Roman Empire had a highly developed banking system, and its bankers accepted deposits of money, made loans, and purchased mortgages History of International Banking Collapsing Roman Empire in AD 476 was a major set back and banking declined in Europe. Italians are
Words: 7040 - Pages: 29
Cycles of Organisational Learning: A Conceptual Approach Dr Peter Murray Senior Lecturer Division of Economic and Financial Studies, Department of Business, Macquarie University, NSW. Australia. Phone +61 2 98508468 Email: p.murray@mq.edu.au Key Words: unbounded learning, integrated learning cycles, competencies Abstract In an environment of rapid change, organisational learning theory appears to offer much for organisations trying to grapple with change
Words: 5441 - Pages: 22
An overview of strategic alliances Dean Elmuti Lumpkin College of Business and Applied Sciences, Eastern Illinois University, Charleston, Illinois, USA Yunus Kathawala Lumpkin College of Business and Applied Sciences, Eastern Illinois University, Charleston, Illinois, USA Keywords Strategic alliances, Competitive advantage, Success Introduction Nike, the largest producer of athletic footwear in the world, does not manufacture a single shoe. Gallo, the largest wine company on earth, does
Words: 8851 - Pages: 36
Importance of Interpersonal Skills 1. Over the past two decades, business schools have added required courses on people skills to many of their curricula. Why have they done this? a. Managers no longer need technical skills in subjects such as economics and accounting to succeed. b. There is an increased emphasis in controlling employee behavior in the workplace. c. Managers need to understand human behavior if they are to be effective. d. These skills enable managers to effectively
Words: 7914 - Pages: 32
