differentiate great advertising from the ordinary. 4. Explain the role of the creative brief and its affect on the artistic expression in an ad or commercial. 5. List the principal elements that should be included in a creative brief. 6. Explain the purpose of the message strategy and how it differs from the creative strategy. 7. Define the four roles people play at different stages of the creative process. 8. List several techniques creatives can use to enhance their productivity. Teaching
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the Miami Herald, the author, Leonard Pitts Jr., converses about the heinous terrorist attack that occurred on September 11, 2001. Pitts’s main purpose was to inform and provide words that help make clear for the unsettled American people, which at the moment was the terrorist attack on the World Trade Center and The Pentagon. Pitts engages the use of the tone of pride and empowerment to express how the people felt and how they will persevere after the terrorist attack. In his article, Pitts
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his argument, persuade the audience of his subject’s importance, and instruct them on methods of overcoming the tendency to make irrational decisions. His style of language switches back and forth between a formal and scientific tone with a conventional, familiar, and informal tone. Ariely demonstrates a good control in appropriately balancing his familiar style of speaking, implementing humorous personal anecdotes and lighthearted side comments, with his didactic tone when providing research and
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as opposed to research and statistics. The audience of youth literature is not limited. It is much easier for youth to read and understand literature written for and about children their age, rather than statistics and research that can be confusing. “Reading about young people like themselves is empowering and instills confidence, respect, and certain kinds of cultural capital”(86). Youth literature is for anyone who decides to read it and its purpose is to inform on a more real and personal level
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supports her claims with observation and knowledge of fellow honorable and aspiring servants, Also her willingness to die by a sword of “pestilence”. Her purpose is to show the ignorance in owners and uplift those with possible higher purposes in order to rise above the stereotypes and become free and independent. She uses very explicit and passionate tones for her fellow servants to build a relationship and convey similarities. In the second paragraph, Stewart
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a paper or papers on a particular topic for intended audiences with the sources you used on your points and assertions. One job the writer needs to make sure he has done is to include a position he is on and that he has compressed or summarized all the research on various sources by focusing on the main key points. The writer also has the responsibility to provide a motivating, stimulating, or activating thesis statement. The writer’s purpose of writing a research paper is to provide specific details
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confusing. Academic writing you have to be careful of the words you choose and make sure you're using a formal tone. You also have to focus on the issue or topic rather than the author's opinion. Personal and academic writing both have a meaning and a purpose that they are writing about. You can increase your writing and vocabulary skills with both of the writing. They both have audiences that you are trying to get their point across too. The strong skills that academic writing possess is they stay
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University of Phoenix Material Workplace Communication Comparison Complete the following matrix. For each communication method, list its purpose in the workplace, whether it is a technical or expository form of written communication, and why you classified it as such. |Written communication method |Purpose in the workplace|Technical or expository|Why the classification was chosen | | | |writing |
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rhetorical reader, you must be able to understand the content of the text along with understanding the author’s perspective as a writer. From an exert alone you should be able to make several assumptions about the context of the writing. An idea of the audience the piece was written for should be deductible, along with the language of the author. How the argument is presented and what the authors stance is, makes up the language the author is using in their writing. Reading rhetorically allows people to
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Commentary Essay Purpose: The purpose of commentary is not simply to report things but to give readers a way to make sense of them. A commentary will help you write critically about a topic and will help you analyze this topic within a larger societal context. Audience: Your audience for this paper should be one who has a stake in the topic. For example, if you are discussing your understanding of a topic like ISTEP testing, your audience could be administrators. Genre: For this paper
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