CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION SUMMARY A channel of distribution is the network of agencies and institutions that links producers with users. Physical distribution is the movement of goods through channels. Business –to-consumer marketing uses consumer channels; business-to-business marketing employs industrial channels to deliver products to manufacturers or other types of organizations. Peer-to-peer marketing via the Internet is another channel. Distributors
Words: 6820 - Pages: 28
Minutes Core Papers 1.1 Perspective Management 1.2 Financial Accounting 1.3 Managerial Economics 1.4 Operations Management 1.5 Organisational Behaviour 1.6 Business Mathematics 1.7 Information Technology & Management 1.8 Communication Skills 1.9 Marketing Management 1.10 to 1.13 Elective 1 Elective 2 Total Electives (Students need to opt for any two electives) 1.10 Selling & Negotiation Skills 1.11 High Performance Leadership 1.12 Indian Ethos in Management 1.13 Corporate Social Responsibility Projects
Words: 9960 - Pages: 40
2.10 Competition in the Digital Economy 0. 2.11 Impacts of E-Markets on Business Processes and Organizations 0. 2.12 E-Reality Managerial Issues Real-World Case: Rosenbluth International–A New Way to Compete Appendix 2A Build-to-Order Production Answers to Pause/Break Section Review Questions Section 2.1 Review Questions 1. What is the difference between a physical marketplace and an e-marketplace (marketspace)? A marketspace is an electronic
Words: 4618 - Pages: 19
Planning the selling programme 2. Implementing the programme 3. Controlling the personal selling effort of the firm The role of Personal Selling in Marketing * Sales people critical link between firm and its customers * In the customers’ eyes sale people are the company * Play dominant role in the overall marketing programme. Relationship Selling: a practice of building ties to customers based on sales person’s attention and commitment to customer Involves mutual respect
Words: 6289 - Pages: 26
Alternate strategy * Critical reflection | 9 & 10 | Bibliography/Harvard referencing | 11 & 16 | Supporting Appendices | Total word count : 2725 Inc titles/subtitles. Amazon’s Strategic Positioning. 1.0 Introduction This assignment is to establish Amazon’s strategic positioning in Europe in correlation with value innovations that may have contributed to Amazon’s success from 1995 to 2012. About Amazon Amazon is an eCommerce business based in the U.S and was started back
Words: 5267 - Pages: 22
Management, Kozhikode |B2B Marketing Case Assignment on Kunst Vacuum Pumps | | | Authors (EPGP04-Section A): Abhishek Kumar Singh (EPGP-04A-005) Vivek Talwar (EPGP-04A-113) Question What are the major, quantifiable
Words: 2406 - Pages: 10
Preface Acknowledgements Chapter 1 Introduction Key issues Defining e-business The development of the new economy Types of e-business and related industries The growth of e-business Use of the internet Key people Scope of the book Structure of the book Case studies References Chapter 2 E-business technology Key issues
Words: 142464 - Pages: 570
------------------------------------------------- Air New Zealand’s E-marketing Subject Name: Essential E-marketing strategy Subject Code : BK004 Tutor： Alanah Malkini Assessment Name: Individual Assignment ------------------------------------------------- Student Name: Yiming Sun ------------------------------------------------- Student ID: i144996 Introduction Marketing via the internet is a very dynamic phenomenon, since websites suddenly emerge
Words: 2989 - Pages: 12
Strategy Regionalization/localization Ali Sulaiman 71859876 aassbk@gmail.com Timing Entry and Scheduling Expansions The Influence of Culture on Strategic Choices Conclusion Summary of Key Points Discussion Questions Application ic Exercises Experiential Exercise Internet Resources Case Study: YouTube LLC: Going Global by Acting Local AUL_KASLIK – MBA Helen Deresky International Management OBJECTIVES 1. To understand why companies engage in international business. 2. To learn the
Words: 25592 - Pages: 103
Acknowledgement I am very grateful to my family for encouraging me and for the valuable guidance and advices they have given me in finalizing this assignment. I am also grateful to Mr. Induneth De Silva for his guidance and advices from the beginning of the assignment. . Executive Summary Report contains a detail analysis on e-strategy plan for an organization and DFCC bank is chosen to analyze on business factors that underpin the e-strategy
Words: 3012 - Pages: 13
