exhibit 2) and increase its overall profitability by segmenting the market using a needs based segmentation approach, considering customer nature of transactions (B2B vs B2C) and customers’ profile towards the product (Owner Ollie” vs “Marketing Mary”) and targeting the following customer segments with a differentiated value proposition. 1. B2B – Marketing
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You will need Stage3 access to SPACE for this, • Create a service bundle for B2B services in SPACE by using Stage4 capabilities. • Use the SPACE games to learn and explore some of the games related to integration. • After SPACE, you should find and evaluate at least one other tool available for integrated architectures that has similar capabilities. (Extra credit of 10 Points) EXPERIMENTS: EAI, B2B and GAMIFICATION (Detailed) Different team members should use SPACE and develop
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B2B案例研習 <<Alibaba>> 課程:電子化採購與B2B 課程序號:09070300 任課老師: 宋培建老師 學生姓名:朱家爵 學號:138354032 Contents * Definition pg.3 * Company Introduction pg.4 * Companies and affiliated entities pg.5-pg.7 * The Growth of Alibaba pg.8-pg.10 * Alibaba Business Model pg.11 * Five Forces Analysis pg.12-pg.13 * Present the Corporation Now pg.13 * Business Environment
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methods used have become more sophisticated and an increasing number of companies are realizing the importance of a well structured promotion strategy. The purpose of this thesis is to provide a better understanding on how sales promotion is used in B2B setting. In order to reach this purpose, research questions focusing on the objectives of sales promotion, as well as which sales promotion tools that were used were stated. Based on these research questions, a review of the relevant literature was
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writer] [Name of institution] Table of Contents Introduction 1 Customer Relationship Management 1 Customer Relationship Management in Business to Business 1 Customer Relationship Management in Business to Customer 2 Issues related to CRM in B2B and B2C 2 Customer Privacy 3 Technical Immaturity 4 Ownership and Accountability 4 Importance of Customer Loyalty 5 Conclusion 5 References 7 Customer Relationship Management and Key Account Management Introduction This
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HubSpot target B2B or B2C customers? -Use a mix of qualitative (strategic) and quantitative (CLV, market potential) facts to argue your point. Do not restate points from the case, but use them to support your decision. -Will this group be receptive to the product? I.e., is HubSpot providing value to these segments? Is there competition in this market? Is HubSpot well positioned to serve these customers? Are there any other outside forces we should consider? HubSpot could target the B2B segment for
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business models of Alibaba.com and DHGate.com After comparing Alibaba.com and DHGate.com, our group found out that these two websites share some similarities as well as have some distinctive differences. [Similarities] Both Alibaba.com and DHGate.com are B2B e-commerce websites, which provide a third party e-commerce transaction platform for sellers to source business opportunities and make deals. Both sites target small and medium enterprises as their customers, aiming to help them sell their products
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fact, China's post-economic reform context has created a very favourable climate for B2B in Asia. If we draw a parallel between this growing sector and often floundering B2C/C2C companies which have faced threats such as the lack of credit systems, online payment problems, poor logistic systems and the old consumer habits we can see why Alibaba.com decided to seize the B2B market opportunity. Alibaba.com choose B2B, but focused on small and medium sized companies because of the disadvantages they
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components of procurement Who relies on procurement? Manufacturers Raw Legal/ Purchasing Contract Materials B2B Model Management Vendor Management Resellers Finished Goods B2C Model Purchasing Cost Business owners, management and shareholders Consumers Analysis Inventory Analysis Business Models B2B commerce- Business-to-Business When a business sells directly to another business Includes transactions for raw materials &
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I would suggest that HubSpot target only to Owner Ollie’s with a heavy focus on B2B. Back to the time when the case was written, HubSpot had 1,000 diverse customers, including small business owners, marketing managers of large firms in the health care, real estate, and construction industries. The inbound marketing did not target a specific type of customer and ignore 50% of the leads. Since each segment had its own needs and service requirements, gaining economics of scale was difficult, so were
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