convert more uses into paying members. * Recommend how the company can position itself competitively against B2B giant, Global Sources. * Alibaba needs to remain dominance in the online B2B market. AdditionallyAlibaba can make its presence stronger internationally by acquiring a well-known US company. Recommend how the company can position itself competitively against B2B giant, Global Sources.One strategy to get market share in the US by using it global power is to acquire a US recognized
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HubSpot: Inbound Marketing and Web 2.0 Contents Introduction 3 HubSpot Background 4 Inbound vs. Outbound Marketing 4 Product & Pricing 6 Marketplace & Competition 10 Marketing Strategies 14 Customers & Segmentation 16 SWOT Analysis 22 CRM Implications 23 Problem Statement 25 Appendix A – Exhibits 27 References 30 Introduction HubSpot founders, Brian Halligan and Dharmesh Shah, were selling more than software—they were selling a philosophy. They
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cases the buyer-seller relationship does not merit a collaborative-style relationship; the customer may only require a transactional relationship. It is because of this reason than I believe that CRM does not always have to constitute the heart of B2B marketing. Many firms adopt CRM technologies because it is what their competitors are doing, without clarifying exactly what they hope to achieve from it. Many do not realize that they are already undertaking basic CRM practices, without the use
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ISSUES, PROBLEM , COMPETITIVE ENVIRONMENT, TARGET MARKET, CONSUMER BEHAVIOR Define the Problem & Key issues MedNet is an award-winning site that provides trusted, evidence-based, consumer medical related information. As the competitive landscape evolves, MedNet is forced to develop a new strategy in order to keep doing business in the face of declining advertising revenues due to new competition such as Windham and Cholesterol.com. Thus it must decide how it will continue to generate revenue
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Tipos y características del comercio electrónico (E-Commerse) El comercio por internet ha evolucionado a gran escala. El mundo virtual se ha convertido en una de las maneras más utilizadas para realizar negocios. Se estima que el comercio electrónico B2B comenzó para el 1970 cuando la empresa Baxter Healthcare inicio esta modalidad para que los hospitales volvieran a pedir suministros (Laudon, Traver, 2012). El modelo B2C se desplego en Francia para el 1981 (Laudon, Traver, 2012). Al pasar del tiempo
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Sales Organization Forms from export department to global key account management, application in B2C- vs. B2B-markets Table of Content 1. Sale management in the 21st century 2. Selling in B2C vs. B2B markets 3. Sales Organization • Vertical Structure • Line Organization • Line and Staff Organization • Horizontal Structure • Geographic Organization • Product Organization • Organization by Customer type or market 4. Organizing to serve global key accounts Sales
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Selling-orientation focus on selling what the company makes, not necessarily what the customer wants and also pays very little attention to the changing needs of their customers or to the changes that take place in the marketplace. 1 It is obvious that different consumers in foreign markets are willing to buy different goods. In order to meet these different needs, producers seek to identify groups of consumers who are likely to respond positively to the products offered, and directing their marketing
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In the case of IPC’s B2B venture, should there be a heterogeneous or homogenous team? In our opinion, for the case of IPC’s B2B venture, there should be a heterogeneous team. Heterogeneous team is a team whose members have diverse orientation. This may due to different in age, race, educational background, and culture. This feature of diversified team shall be able to give the company a brighter future. In making this B2B venture a success, creativity and innovation is very important in order to
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Executive Summary Founders of HubSpot, Brian Halligan and Dharmesh Shah saw an opportunity to develop software products to assist companies execute inbound marketing as the increase of popularity in online blogging, social media, platforms and search engine optimization (SEO). The strategy used by their company in Inbound Marketing is that it "pulls" interested customers by making available relevant information and disseminating data based on customer search processes. Instead of going and hunting
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Strategic Selling Assignment #3 1. Plante Moran wants to help their clients learn more about running a business and help them tackle their biggest challenges within the company. They offer consulting services including audit, accounting and tax services to help companies minimize risk and validate opportunities by analyzing a target companies past, current and project performance. This publication achieves this in this issue specifically by covering the following topics: -implementing an
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