staple fiber, metals, viscose filament yarn, chemicals, fertilizers, insulators It is the third largest Indian private sector conglomerate behind Tata Group with revenue of just over USD 100 Billion and RIL with revenue of USD 74 Billion. For the BCG analysis we have focused on few of the SBU’s of Aditya Birla group. Based on the market share of the BSU in its sector and on the total market growth we have divided those selected BSU’s under various heads – Star, Question mark, Cash Cows, Dogs. Following
Words: 1097 - Pages: 5
The introduction of a low cost applicator such as BAM will undermine this reputation and put the company at risk, at a time when competitors are ramping up their own marketing strategies to erode Loctite’s market share. Reviewing Loctite by the BCG model we see three main products. Its cash cow is the traditional adhesive business (epoxies and solvent cements) which represents the primary source of revenue for Loctite, and is a stable line with relatively low need for R&D or investment. This
Words: 1139 - Pages: 5
STRATEGIC MARKETING Group Presentation Overview of Indian Market- Past • • • • • In the year 1991, the Indian Government adopted Economic Liberalization Policy “Cold Drinks” as popularly known in India were an Urban phenomenon and the favorites (soda based) were Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia
Words: 1847 - Pages: 8
Executive Summary An Executive Report advising HMV’s Management on competitive strategies. In this analysis we will take a look at the biggest entertainment media seller with physical stores in the UK. The contents of the report are an analysis of the company’s current competitiveness and recommendations on the future strategic direction of the company. Introduction With the rise of digital media and broadband capabilities, many brick and mortar sellers are faced with challenges to
Words: 4101 - Pages: 17
external factors observation (PESTEL analysis), customers’, rivals’, distributors’ and shareholders’ behaviour have also been discussed. SWOT-analysis was used in the completing of this assignment as one of the analytical methods of strategic analysis. BCG matrix as one of marketing strategies and integrated mix part (seven P’s), like price, product, place, promotion, people, processes and physical evidence, have been explained. Finally, it has been recommended that it should create new product lines to
Words: 4145 - Pages: 17
Table of Contents Section#1.1.11.21.31.41.51.61.71.82.2.12.22.32.42.52.62.72.83.3.13.24.4.14.25.5.15.25.35.46.6.26.37.7.17.28.8.18.28.38.48.58.69. | Details Executive Summary AcknowledgementsLiterature ReviewMethodologyIntroductionSignificance of ProjectBackground Of P&GVision Of P&GMission statementP&G in PakistanProducts in PakistanLaunch Of Ariel in Pakistan Laboratory Test Granular Detergents PEST & SWOT Analysis Political
Words: 5507 - Pages: 23
synthesis of ideas and have been justified.Realistic improvements have been proposed against the defined characteristics for success | D1: To achieve this critically evaluate the use of limited growth and market penetration strategies including Ansoff’s Matrix (Task3 ) | D2 Take responsibility for managing and organising activities | Activities have been
Words: 4266 - Pages: 18
...................... 3 Columbia SWOT Matrix ......................................................................................................... 4 Cabela's SWOT Matrix............................................................................................................ 4 Patagonia SWOT Matrix ......................................................................................................... 5 Lululemon SWOT Matrix ...........................................
Words: 10286 - Pages: 42
New product development Our new type of woman’s car which focuses on satisfying the needs and wants of young lady especially the high salary white-collar now is on the Stars stage, According to the Boston Consulting Group Analysis which is the BCG Matrix. Even though this car is a new type of our BMW Company but may because of the high reputation and famous brand of our company, its first sales in China is good and attracts many Chinese young ladies’ attentions. Thus it generates number of money
Words: 1035 - Pages: 5
we have conducted Porter’s Value chain model and Porter’s five forces model framework (Daewoo’s competitive analysis), then EFE and IFE matrix are developed to know about the Daewoo’s response toward its external and internal factors, which are identified during SWOT analysis. Then in strategy formulation stage we have conducted strategic diamond and BCG matrix to develop the strategies for Daewoo. We have finally concluded that Daewoo should start online ticketing, and should provide incentives
Words: 1387 - Pages: 6
