open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection;
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status in life. But the greatest treasure that can be achieved is education. Through education, one person's knowledge can be enhanced. It's like a seed on a fertile soil, that if the seed recieved enough sunlight, water and air it will grow to a big tree that can give fresh fruits and shelter with clean air. In education, if you are willing to study in school, doing your homework, projects and reading some smart stuff, it will give knowledge to you and will bring you to success. Education can
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A carbon tax is a tax imposed on the carbon content of fuels. It is a form of carbon pricing. Carbon taxes are a possible cost-effective means of reducing greenhouse gas emissions. From an economic outlook, carbon taxes are a type of Pigovian tax.They help to address the problem of emitters of greenhouse gases not face the full social costs of their actions. Carbon taxes can be a degenerating tax, in that it may directly or indirectly affect low-income groups disproportionately. The regressive impact
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Byron Wien on ‘Only Way to Make Serious Money’ The Wall Street veteran interviews a wise colleague who argues that tech and biotech is where the action is. Byron Wien Updated July 1, 2015 12:24 p.m. ET For the past fifteen years I have written annually about a person I have come to call “The Smartest Man in Europe.” For new readers, he is a finance person in his 80’s who has built his reputation by identifying important trend changes early and putting serious money behind his conclusions. Descended
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EXECUTIVE SUMMARY Mr. Jerry Yu, your relatives in Liuyang invited you to invest in a village-owned fireworks factory. Before you compose your reply, please consider reading the analysis and recommended course of action discussed in this report. The recommended action plan will have a high chance of success because you and the factory employees have shared values and because a great dream should be born - through effort and through fire. I. INTRODUCTION Before making specific strategic recommendations
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emerging technology for inventory tracking: Radio Frequency Identification (RFID). Introduction A typical concern of all retail establishments is maximizing profits while maintaining customer loyalty. Now where this is more of a concern than with the Big-Box stores such as, Target and Wal-Mart in the United States. These stores offer a wide variety of goods and provide a “one-stop” shopping experience for their customers. The challenge for the store is to provide the variety and availability of merchandise
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participate in the formation of ideology and recruitment in that, conferences and books are explicitly for the development and spread of ecofeminist thought. The message has spread . . . But, Ecofeminism has not resulted in collective action in a way Black Power as a philosophy did . . . Rhetorical analysis is the key to understanding phenomena like ecofeminism because their manifestation is rhetorical( Brammer 1-2). In phenomena like Ecofeminism ideology and meaning are more important than structure. People
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FDI vs FII Both FDI and FII are related to investment in a foreign country. FDI or Foreign Direct Investment is an investment that a parent company makes in a foreign country. On the contrary, FII or Foreign Institutional Investor is an investment made by an investor in the markets of a foreign nation. In FII, the companies only need to get registered in the stock exchange to make investments. But FDI is quite different from it as they invest in a foreign nation. The Foreign Institutional Investor
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rarely figure in the impact on the surrounding wildlife and only figure the benefits to human beings. A new roadway will help us travel to work faster, but interferes with the surrounding wildlife that lives in these areas. And a new dam will help power hundreds of new homes, while decimating the already low salmon numbers. We humans calculate our benefit, while discounting the effects of our actions on nonhumans and the environment. We can use the example of the past racist white slave owners of
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Sometimes it takes more than money to get respected. Mike understood that he must prove himself and do something big without fearing the consequences in order to get more noticed by his friends and foes and get more respect. He stood out and made himself known around the area by selling drugs and robbing people. But unfortunately he got caught once and had to blow
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