Company markets, distributes and sell more than 500 non-alcoholic beverage brands including carbonated beverages such as Coca-Cola, Diet Coke, Fanta and Sprite. The Coca-Cola Company also owns or licenses an array of still beverages that include bottled waters, sport drinks, juice drinks, coffees, ready-to-drink teas and energy drinks. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of
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Principles of Marketing | MKT230 BLC | AN150326.0429.5W April 27, 2015 Russell Corpron The Waters Bottling Company 2015 Marketing Plan TABLE OF CONTENT Section 1 – The Environment * Introduction to Marketing * The Marketing Mix * The Marketing Environment * Marketing and its relationship
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YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around 10% as both
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billion dollar corporations still have the betterment of society in mind. With about 2.25 billion cups of coffee being consumed each day, it is no doubt that the coffee industry has some of the world’s biggest corporations. Located in over 50 countries, employing over 137,000 people, Starbucks Corporation is a giant in the coffee industry. Unlike other huge corporations, Starbucks stands by their belief that the best way for a company to become successful is by doing business ethically. Originally targeting
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The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. The case covers developments in the soft drink industry through 1993. It describes how the industry evolved into its current structure largely following Coca-Cola’s leadership. What is particularly interesting is determining why the major competitors in the industry have been able to earn above normal returns for close to 100 years, and why the industry is organized the
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important progress in replicating naturally carbonated mineral waters. In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds, England. His invention of carbonated water (also known as soda water) is the major and defining component of most soft drinks. Priestley found that water treated in this manner had a pleasant taste, and he offered it
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pestel analysis There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. Provides an understanding of the wider business environment.Encourages the development of strategic thinking.May raise awareness of threats to a project.Can help an
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Society depends on the accuracy and precision of measurements for products sold by the retail industry, such as a gallon of gasoline, a bushel of corn, or a liter of bottled water. These measurements have to be precise and accurate when it this relates to how farmers sell their products such as wheat, corn, milk, peanuts, and cotton, by weight and or in a bulk sale. Like food products gasoline, water, oil, and several other liquid goods are sold in quantity and if the measurements are not accurately
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COCA-COLA CASE STUDY Presentation Identifier Goes Here 1 STATISTICS AND FACTS ON LIQUID REFRESHMENT BEVERAGE BRANDS The liquid refreshment beverage (LRB) market encompasses CSDs, bottled water, ready-to-drink (RTD) coffee and tea, fruit beverages, energy drinks and sports beverages. Based on sales, Coca-Cola, Pepsi, Mountain Dew, Dr Pepper and Gatorade were the leading liquid refreshment beverage (LRB) brands in the United States in 2013. All five brands combined, held a market share
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Contactors are widely used in the soft drink and brewing industries to Control dissolved gasses Gas control is an important concern in the beverage industry. Oxygen in the water can oxidize flavor components and shorten the shelf life of the product. Carbon dioxide can also have an impact on taste and pH of the product. Liqui-Cel Membrane Contactors utilize a hydrophobic polypropylene membrane to remove dissolved gasses from water. Water flows on one side of the membrane and a vacuum or strip gas
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